File and Track Trademarks With These Two New Products From Brainbase

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

File and Track Trademarks With These Two New Products From Brainbase
By Mark Van Scyoc, Shutterstock

The legal services industry has long been seen as slow to innovate. Two new products that interface directly with the U.S. Patent and Trademark Office aim to change that. Both are produced by intellectual property (IP) startup Brainbase.


File, one of those new products, applies to the beginning of a trademark's lifecycle, aiming to help companies apply for trademarks with the USPTO. Using AI and an API that plugs into the patent office's database, the technology searches the federal agency's data to ensure trademark availability, selects the proper classification among 45 options and completes the filing process.

The service is available to the first 2,000 users for a one-time fee of $199. That's on top of the $250 filing fee per registration with the USPTO. Hiring a lawyer to complete the trademark filing process can run several thousand dollars.

Brainbase's other new product, Vault, allows companies to import their trademarks – or a competitor's – from the USPTO into a dashboard. For a small monthly fee, users can track whether similar filings that may infringe on those trademarks enter the agency's data system, and can automatically trigger a cease-and-desist letter.

The two new products follow on the startup's beachhead product, Assist, which is already used by Buzzfeed, BBC and Sanrio among others to track the financial performance of their trademark portfolios and identify new exploitation opportunities.

Founded by mid-20s serial entrepreneur Nate Cavanaugh, Venice-based Brainbase sees itself as a technological disruptor of the stodgy IP space. The company has previously raised $15 million to automate intellectual property management, and was nominated one of L.A.'s hottest startups, according to the panelists in dot.LA's VC sentiment survey.

A screenshot of Brainbase's new Vault tool.

Image courtesy of Brainbase

The company's goal is to create an end-to-end suite of software that enables companies to manage the entire lifecycle of a trademark.

"To my knowledge this is the first trademark analytics offering that I've seen," said patent attorney Chris Palermo, who's worked extensively with startups in L.A. and Silicon Valley.

But, he cautions, relying exclusively on automated legal services could create more trouble than it's worth. In particular, sending a cease-and-desist letter without doing research may leave some companies wishing they'd ponied up for advice from a professional.


"Before you actually sign and send one of those, there's a lot you've got to think about," Palermo said. "For example, dispatching a strongly worded letter to another party may create declaratory judgment jurisdiction for that party, where they can sue you first."

Brainbase doesn't suggest its software should replace every company's legal team. In some cases, it highlights how it can help in-house lawyers work with other teams more effectively.

"We are unlocking this black box that is typically the domain of the lawyers and the legal team inside a company, and making the information easily accessible to anybody in the company: marketing, sales, HR," said chief product officer Gautam Godse.

"That allows for the revenue-driving folks and the legal folks to be on the same page," added communications director Greg Holtzman.

Making headway with companies that may wish to add visibility to their trademark portfolios outside the legal team could ruffle some feathers, however.

"They may see some pushback from in-house legal departments because, to some extent, this could threaten the business case for having a larger in-house practice," Palermo said.

Brainbase's new products took nine months to develop and were completed by a team of 15 developers, designers and product managers.

Now that it can offer end-to-end trademark services, Godse said Brainbase will look to expand into other countries, then to other forms of IP, starting with patents before moving to copyrights.

The company declined to disclose figures on its revenues or valuation.

https://twitter.com/hisamblake
samblake@dot.la

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Two LA Startups Participate in Techstars' 2023 Health Care Accelerator

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Two LA Startups Participate in Techstars' 2023 Health Care Accelerator
Courtesy of Techstars

Earlier this month, Techstars announced that their 2023 accelerator program will have two simultaneous cohorts–Techstars health care and L.A. As previously reported on dot.LA, Techstars has brought on board returning partners Cedars Sinai, United Healthcare, along with new partners that include UCI Health and Point32Health for its health care cohort.

“For our healthcare program, this is the first time we've had multiple partners as sponsors,” Managing Director Matt Kozlov said. “This allows us to support and mentor a wider diversity of companies than we've been able to help historically.”

The in-person program is taking place in Los Angeles and two out of the twelve companies accepted into the health care program are based in Southern California.

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The Influencer-to-Podcaster Pipeline Is Ready to Explode

Nat Rubio-Licht
Nat Rubio-Licht is a freelance reporter with dot.LA. They previously worked at Protocol writing the Source Code newsletter and at the L.A. Business Journal covering tech and aerospace. They can be reached at nat@dot.la.
The Influencer-to-Podcaster Pipeline Is Ready to Explode
Evan Xie

It’s no secret that men dominate the podcasting industry. Even as women continue to grow their foothold, men still make up many of the highest-earning podcasts, raking in massive paychecks from ad revenue and striking deals with streaming platforms worth hundreds of millions of dollars.

But a new demographic is changing that narrative: Gen-Z female influencers and content creators.

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nat@dot.la

NASA’s JPL Receives Billions to Begin Understanding Our Solar System

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

NASA’s JPL Receives Billions to Begin Understanding Our Solar System
Evan Xie

NASA’s footprint in California is growing as the agency prepares for Congress to approve its proposed 2024 budget.

The overall NASA budget swelled 6% from the prior year, JPL deputy director Larry James told dot.LA. He added he sees that as a continuation of the last two presidential administrations’ focus on modernizing and bolstering the nation’s space program.

The money goes largely to existing NASA centers in California, including the Pasadena-based Jet Propulsion Laboratory run with Caltech, Ames Research Center in Silicon Valley and Armstrong Flight Research Center at Edwards Air Force Base.

California remains a hotspot for NASA space activity and investment. In 2021, the agency estimated its economic output impact on the region to be around $15.2 billion. That was far more than its closest competing states, including Texas ($9.3 billion) and Maryland (roughly $8 billion). That same year, NASA reported it employed over 66,000 people in California.

“In general, Congress has been very supportive” of the JPL and NASA’s missions, James said. “It’s generally bipartisan [and] supported by both sides of the aisle. In the last few years in general NASA has been able to have increased budgets.”

There are 41 current missions run by JPL and CalTech, and another 16 scheduled for the future. James added the new budget is “an incredible support for all the missions we want to do.”

The public-private partnership between NASA and local space companies continues to evolve, and the increased budget could be a boon for LA-based developers. Numerous contractors for NASA (including CalTech, which runs the JPL), Boeing, Lockheed Martin, SpaceX and Northrop Grumman all stand to gain new contracts once the budget is finalized, partly because NASA simply needs the private industry’s help to achieve all its goals.

James said that there was only one JPL mission that wasn’t funded – a mission to send an orbital satellite to survey the surface and interior of Venus, called VERITAS.

NASA Employment and Output ImpactEvan Xie

The Moon and Mars

Much of the money earmarked in the proposed 2024 budget is for crewed missions. Overall, NASA’s asking for $8 billion from Congress to fund lunar exploration missions. As part of this, the majority is earmarked for the upcoming Artemis mission, which aims to land a woman and person of color on the Moon’s south pole.

While there’s a number of high-profile missions the JPL is working on that are focused on Mars, including Mars Sample Return project (which received $949 million in this proposed budget) and Ingenuity helicopter and Perseverance rover, JPL also received significant funding to study the Earth’s climate and behavior.

JPL also got funding for several projects to map our universe. One is the SphereX Near Earth Objects surveyor mission, the goal of which is to use telescopes to “map the entire universe,” James said, adding that the mission was fully funded.

International Space Station

NASA’s also asking for more money to maintain the International Space Station (ISS), which houses a number of projects dedicated to better understanding the Earth’s climate and behavior.

The agency requested roughly $1.3 billion to maintain the ISS. It also is increasing its investment in space flight support, in-space transportation and commercial development of low-earth orbit (LEO). “The ISS is an incredible platform for us,” James said.

James added there are multiple missions outside or on board the ISS now taking data, including EMIT, which launched in July 2022. The EMIT mission studies arid dust sources on the planet using spectroscopy. It uses that data to remodel how mineral dust movement in North and South America might affect the Earth’s temperature changes.

Another ISS mission JPL launched is called ECOSTRESS. The mission sent a thermal radiometer onto the space station in June 2018 to monitor how plants lose water through their leaves, with the goal of figuring out how the terrestrial biosphere reacts to changes in water availability. James said the plan is to “tell you the kind of foliage health around the globe” from space.

One other ISS project is called Cold Atom Lab. It is “an incredible fundamental physics machine,” James said, that’s run by “three Nobel Prize winners as principal investigators on the Space Station.” Cold Atom Lab is a physics experiment geared toward figuring out how quantum phenomena behave in space by cooling atoms with lasers to just below absolute zero degrees.

In the long term, James was optimistic NASA’s imaging projects could lead to more dramatic discoveries. Surveying the makeup of planets’ atmospheres is a project “in the astrophysics domain we’re very excited about,” James said. He added that this imaging could lead to information about life on other planets, or, at the very least, an understanding of why they’re no longer habitable.

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samsonamore@dot.la
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