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'There Are Two Companies, Really': Silence on Abortion Adds to Activision's Workplace Woes
Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
Employees at Activision Blizzard are growing increasingly frustrated with the game publisher’s refusal to issue any guidance about how the potential repeal of federal abortion protections could impact workers in its offices across the nation.
Several current Activision Blizzard employees told dot.LA the Santa Monica-based company has refused to communicate with staff about the issue. The employees asked to remain anonymous for fear of losing their jobs.
Activision’s alleged failure to protect female employees from being sexually harassed or discriminated against at work has led to a bevy of lawsuits from government watchdogs, current and former workers and the family of one former employee who died by suicide on a company outing five years ago. This is all being sorted out as the “Overwatch” publisher struggles to complete a $69 billion merger with Microsoft.
An Activision spokesperson shared the following statement with dot.LA Thursday: "We are committed to an inclusive environment that is supportive of all of our employees. As a company, providing fair and equitable health care is a top priority, and we will closely monitor developments in the coming weeks and months."
In a May 5 Slack message shared with dot.LA by an Activision employee, Blizzard President Mike Ybarra did address some of his team’s concerns. “I realize we are late and I am sorry,” Ybarra wrote. “It has been incredibly stressful for Blizzard (and me personally) as we read the news.”
Ybarra added in his message that leadership at Blizzard met and discussed the leaked SCOTUS draft early last week and “outlined some actions and we are working with ABK to express our views and requested a path forward.”
“These are real time conversations and we're part of a 10,000+ person company and I want to help the broader employees we value and have across organizations. I realize this isn't very helpful but I'm being honest with where we are and what we are discussing across the company,” Ybarra’s message concluded.
Employees who received Ybarra’s message said they felt it was an underwhelming response given that Activision operates offices in several states where abortion is already under attack at the state level, including Arkansas and Texas – where it has a sizable presence of support staff, designers, engineers and producers. One worker said the response from Ybarra only came after employees began asking directly about the issue at work.
“There’s been no communication from the top down,” said Emily Knief, a senior motion graphics designer who’s worked for Activision Blizzard for over 15 years. Knief added there’s been “lots of support from within,” but nothing from executives yet.
“It's completely irresponsible that they continue to remain silent, as the very lives of their employees hang in the balance,” Knief said.
Knief told dot.LA she’s seen a shift in messaging in her cumulative decade-plus at Activision Blizzard. She said in the past “we used to get communication internally, sometimes within hours” related to similar issues.
ABetterABK, the workers group that’s advocating for change and a company-wide union at Activision, issued a statement Wednesday: “We believe there's never been a more urgent time to support those who rely on that care, not just with words, but actions, and that starts with us standing firm on our positions towards these issues,” the group tweeted.
Kate Anderson, a quality assurance tester for Activision working in Minnesota, told dot.LA employees are upset at a lack of communication.
Anderson, who uses gender neutral pronouns, said they’d feel supported if Activision offered to match donations to pro-abortion organizations that employees support, as it’s done with past issues. They also noted Activision could offer to cover the costs for going out of state for reproductive care, which Microsoft, Amazon and some smaller gaming firms have already promised.
Earlier this week, game producer Javiera Cordero began keeping a public running thread of studios that have publicly taken a stance on abortion, and the list so far is mostly indie developers – though Bungie, the gaming firm Sony bought for $3.6 billion earlier this year, issued its own statement in support of workers last week.
Two workers who requested to remain anonymous for fear of retaliation told dot.LA they speculated Activision’s silence could be a reflection of its conservative leadership.
Last year CEO Bobby Kotick donated at least half a million dollars to Republican super PACs through a secret side company called Norgate, including contributions to a political action committee run by Senate Minority Leader Mitch McConnell, who has said a nationwide ban on abortion "is possible."
In a statement emailed to dot.LA May 13, a spokesman for Kotick disagreed with that assessment.
"The idea that Norgate is 'secret' is preposterous and false. It is a legitimate limited liability corporation lawfully incorporated in the state of Delaware whose records are public," the spokesman said. "Mr. Kotick has donated roughly the same amount to of money to Democrats and Republicans, generally to candidates who share his passion for supporting the country’s military veterans and their families."
In a report last December, Activision said 26% of its executives are women. Still, it admitted that last year it lost nearly as many women as it hired because of retirement or resignation.
“The reality is that the C-suite is far divorced from the general ethos of the company at large,” Knief said. “There are two companies, really: The C-suite, with what's allowed to be publicly stated, and everyone else, the people that make and support the games... and they are often at complete opposite ends of the spectrum on issues and how we should proceed.”
Update, May 18: This story has been updated to reflect additional comment from Activision CEO Bobby Kotick. It has also been updated to more accurately reflect the company's “alleged failures to protect female employees from being sexually harassed or discriminated against at work.”
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Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
https://twitter.com/samsonamore
samsonamore@dot.la
Why Women’s Purchasing Power Is a Huge Advantage for Female-Led Leagues
05:00 AM | June 12, 2023
Samson Amore
According to a Forbes report last April, both the viewership and dollars behind women’s sports at a collegiate and professional level are growing.
In 2022, the first 32 games of the NCAA tournament had record attendance levels, breaking records set back in 2004, and largely driven by the new and rapidly growing women’s NCAA tournament. WNBA openers this year saw a 21% spike in attendance, with some teams including the LA Sparks reporting triple-digit ticket sales growth, about 121% over 2022’s total. In 2023, the average size of an LA Sparks crowd swelled to 10,396 people, up from 4,701 people.
Women make up half the population, but “also 50% of the folks that are walking into the stadium at Dodger Stadium, or your NFL fans are just about 50% women,” noted Erin Storck, a panelist and senior analyst at Los Angeles-based Elysian Park Ventures.
Storck added that in heterosexual households, women generally manage most of the family’s money, giving them huge purchasing power, a potential advantage for female-run leagues. “There's an untapped revenue opportunity,” she noted.
In the soccer world, Los Angeles-based women’s soccer team Angel City FC has put in the work to become a household name, not just in LA County but across the nation. At an LA Tech Week panel hosted by Athlete Strategies about investing in sports, Angel City head of strategy and chief of staff Kari Fleischauer said that years before launching the women’s National Women’s Soccer League team, Angel City FC was pounding the pavement letting people know about the excitement ladies soccer can bring. She noted community is key, and that fostering a sense of engagement and safety at the team’s home venue, BMO stadium (formerly Banc of California Stadium), is one reason fans keep coming back.
Adding free metro rides to BMO stadium and private rooms for nursing fans to breastfeed or fans on the spectrum to avoid sensory overload, were just some of the ways ACFC tried to include its community in the concept of its stadium, Fleischauer said. She noted, though, that roughly 46% of Angel City fans are “straight white dudes hanging out with their bros.”
“Particularly [on] the woman's side, I'd like to think we do a better job of making sure that there's spaces for everyone,” Fleischauer told the audience. “One thing we realize is accessibility is a huge thing.”
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Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
https://twitter.com/samsonamore
samsonamore@dot.la
‘Influencer Olympics’: Content Creators Are Getting Paid Big Bucks To Attend Coachella
05:01 AM | April 20, 2023
Evan Xie
If someone attends Coachella and doesn’t make a TikTok about it, did they even go? Scrolling through any social media feed over the past few days, it seems like the answer is a firm “no.” Instead, people document everything from the food they ate to the cowboy boots they wore. The is even a genre of video dedicated to complaining about Coachella.
On TikTok, videos tagged #Coachella2023 have already amassed over 1.6 billion views—already up from #Coachella2022, which had 1.5 billion views and the second weekend has yet to begin. On Instagram, the hashtag has almost 37,000 posts. Sure, some of the content is posted by people attending the festival for fun. But a quick scroll through either platform shows that influencers have created the vast majority of the posts.
Content isn’t even limited to the two festival weekends. In the months leading up to Coachella, people share survival tips and outfit inspiration. And, afterward, the outfits reviews judge who captured the current trends and who fell flat.
This flood of content has led many to deride the influencers swarming Coachella. Critics say that the focus on fashion has ruined the festival and that influencers ushered in this change. A recent video by the singer Loren Grey, who rose to fame through TikTok, only confirmed these issues. Grey dubs Coachella “the influencer Olmpyics” despite the fact that many don’t even attend the festival. Instead, she says they film outfit and lifestyle content from the desert to make it look like they were in the thick of things.
So how did Coachella transform from a music-centric event to a TikTok content farm?
The influencers aren’t entirely to blame. Instead, people should point fingers at the brands Coachella works with to sponsor the festival. Brands like Neutrogena, H&M and Casetify—three of this year’s sponsors—all work with influencers to produce content from the festival and promote their products.
But the biggest player in Coachella’s influencers world is Revolve. Since 2015, the fashion company has produced the Revolve Festival concurrently with the first festival weekend, where they invite social media influencers and celebrities to network while watching trending artists perform. And, though influencers made Coachella content prior to Revolve Festival, the new event was a clear turning point in how brands could benefit from social media stars.
Revolve also works with influencer marketing agencies to gift clothes to attendees prior to Coachella. Evidently, the strategy works—back in 2018, the company said sales from the Monday before the festival were higher than Cyber Monday. The music festival has only become more crucial for the brand’s sales since then, with Revolve likening the festival to a retail Superbowl.
But it’s hardly just Revolve that’s capitalizing on the festival. Last year, one influencer said she earned $2,000 per Instagram post featuring Coachella content. Another influencer was paid $2,500 for three Instagram stories and a Reel in addition to a free ticket compliments of one of the brands she partnered with.
The reliance on influencer marketing during the festival is just a reflection of a wider focus on social media marketing. In recent years, brands are leaning even further into the presumed authenticity of micro-influencers who attend the festival. Which of course, means more content from more people.
So as annoying as some people find the unending stream of content, it’s time to accept that Coachella has long been a networking event for those whose livelihood depends on creating a glut of “get ready with me” videos.
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Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
https://twitter.com/ksnyder_db
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