

Get in the KNOW
on LA Startups & Tech
X
Shutterstock
Activision’s Silence on Roe v. Wade Adds to Workplace Discord
Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
Employees at Activision Blizzard are growing increasingly frustrated with the game publisher’s refusal to issue any guidance about how the potential repeal of federal abortion protections could impact workers in its offices across the nation.
Several current Activision Blizzard employees told dot.LA the Santa Monica-based company has refused to communicate with staff about the issue. The employees asked to remain anonymous for fear of losing their jobs.
Activision’s alleged failure to protect female employees from being sexually harassed or discriminated against at work has led to a bevy of lawsuits from government watchdogs, current and former workers and the family of one former employee who died by suicide on a company outing five years ago. This is all being sorted out as the “Overwatch” publisher struggles to complete a $69 billion merger with Microsoft.
An Activision spokesperson shared the following statement with dot.LA Thursday: "We are committed to an inclusive environment that is supportive of all of our employees. As a company, providing fair and equitable health care is a top priority, and we will closely monitor developments in the coming weeks and months."
In a May 5 Slack message shared with dot.LA by an Activision employee, Blizzard President Mike Ybarra did address some of his team’s concerns. “I realize we are late and I am sorry,” Ybarra wrote. “It has been incredibly stressful for Blizzard (and me personally) as we read the news.”
Ybarra added in his message that leadership at Blizzard met and discussed the leaked SCOTUS draft early last week and “outlined some actions and we are working with ABK to express our views and requested a path forward.”
“These are real time conversations and we're part of a 10,000+ person company and I want to help the broader employees we value and have across organizations. I realize this isn't very helpful but I'm being honest with where we are and what we are discussing across the company,” Ybarra’s message concluded.
Employees who received Ybarra’s message said they felt it was an underwhelming response given that Activision operates offices in several states where abortion is already under attack at the state level, including Arkansas and Texas – where it has a sizable presence of support staff, designers, engineers and producers. One worker said the response from Ybarra only came after employees began asking directly about the issue at work.
“There’s been no communication from the top down,” said Emily Knief, a senior motion graphics designer who’s worked for Activision Blizzard for over 15 years. Knief added there’s been “lots of support from within,” but nothing from executives yet.
“It's completely irresponsible that they continue to remain silent, as the very lives of their employees hang in the balance,” Knief said.
Knief told dot.LA she’s seen a shift in messaging in her cumulative decade-plus at Activision Blizzard. She said in the past “we used to get communication internally, sometimes within hours” related to similar issues.
ABetterABK, the workers group that’s advocating for change and a company-wide union at Activision, issued a statement Wednesday: “We believe there's never been a more urgent time to support those who rely on that care, not just with words, but actions, and that starts with us standing firm on our positions towards these issues,” the group tweeted.
Kate Anderson, a quality assurance tester for Activision working in Minnesota, told dot.LA employees are upset at a lack of communication.
Anderson, who uses gender neutral pronouns, said they’d feel supported if Activision offered to match donations to pro-abortion organizations that employees support, as it’s done with past issues. They also noted Activision could offer to cover the costs for going out of state for reproductive care, which Microsoft, Amazon and some smaller gaming firms have already promised.
Earlier this week, game producer Javiera Cordero began keeping a public running thread of studios that have publicly taken a stance on abortion, and the list so far is mostly indie developers – though Bungie, the gaming firm Sony bought for $3.6 billion earlier this year, issued its own statement in support of workers last week.
Two workers who requested to remain anonymous for fear of retaliation told dot.LA they speculated Activision’s silence could be a reflection of its conservative leadership.
Last year CEO Bobby Kotick donated at least half a million dollars to Republican super PACs through a secret side company called Norgate, including contributions to a political action committee run by Senate Minority Leader Mitch McConnell, who has said a nationwide ban on abortion "is possible."
In a statement emailed to dot.LA May 13, a spokesman for Kotick disagreed with that assessment.
"The idea that Norgate is 'secret' is preposterous and false. It is a legitimate limited liability corporation lawfully incorporated in the state of Delaware whose records are public," the spokesman said. "Mr. Kotick has donated roughly the same amount to of money to Democrats and Republicans, generally to candidates who share his passion for supporting the country’s military veterans and their families."
In a report last December, Activision said 26% of its executives are women. Still, it admitted that last year it lost nearly as many women as it hired because of retirement or resignation.
“The reality is that the C-suite is far divorced from the general ethos of the company at large,” Knief said. “There are two companies, really: The C-suite, with what's allowed to be publicly stated, and everyone else, the people that make and support the games... and they are often at complete opposite ends of the spectrum on issues and how we should proceed.”
Update, May 18: This story has been updated to reflect additional comment from Activision CEO Bobby Kotick. It has also been updated to more accurately reflect the company's “alleged failures to protect female employees from being sexually harassed or discriminated against at work.”
From Your Site Articles
- SEC Investigates Activision Blizzard - dot.LA ›
- The Lawsuits Keep Coming for Activision Blizzard - dot.LA ›
- Activision Asks Court to Dismiss Calif Discrimination Suit - dot.LA ›
- California Must Address Tech's Abortion Privacy Problem - dot.LA ›
- California Must Address Tech's Abortion Privacy Problem - dot.LA ›
- California Debates Data Privacy as SCOTUS Allows Abortion Bans - dot.LA ›
Related Articles Around the Web
Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
https://twitter.com/samsonamore
samsonamore@dot.la
PCH Driven: 75 and Sunny’s Wil Chockley on How to Pitch Your Startup
01:26 PM | January 10, 2022
Courtesy of Will Chockley
On this episode of the PCH Driven podcast, 75 and Sunny venture firm partner Wil Chockley shares his thoughts on skills early-stage founders need and advice on how to give the best pitch possible.
The pandemic quickly changed how the tech world worked, creating an exodus of people from the Bay Area to L.A., Chockley said, as jobs went remote and lockdowns forced people to decide where they wanted to be stuck, at least for the short term.
"I think that influx of new tech blood has really helped the tech scene. But prior to all of that, L.A. was already sort of a robust hub for innovation and the core areas geographically for a few industries like aerospace… And then entertainment," said Chockley.
Chockley is a partner at 75 and Sunny, a venture firm founded by Zillow co-founder Spencer Rascoff, who also co-founded dot.LA. Chockley assesses potential investments; about a third of his time, he said, is spent looking at prospects in proptech, but he's also interested in what he calls “HR tech” or the future of work.
On the fundraising side, Chockley has learned what skills to look out for in founders. The single most important ability, he said, is storytelling. Being able to translate a company’s data while also painting a vision for its future takes craft.
"You are first selling your idea to investors; you're selling your idea then to potential employees when you're looking to hire them. And then you're looking to sell your product or your idea to potential customers. So being able to sell well is being able to tell a story well," said Chockley.
The pandemic, he added, has opened more funding avenues for founders in every city. Zoom video calls have become the norm for the venture capital industry, allowing startups to get funding from investors outside of Silicon Valley and far from their headquarters.
"I feel like everything has merged, so everyone is interacting with everybody. And so, what's happening here in L.A. is really what's happening all over the country," said Chockley.
While making those pitches to investors, Chockley said some things to keep in mind is to be enthusiastic and be receptive to feedback. But also when you introduce the problem, your product is the solution.
Click the playhead above to hear the full conversation, and subscribe to PCH Driven on Apple, Stitcher, Spotify, iHeart, Google or wherever you get your podcasts.
dot.LA Engagement Intern Joshua Letona contributed to this post.
From Your Site Articles
- How to Fundraise Your Seed Round - dot.LA ›
- What Spencer Rascoff Looks for in a Founder - dot.LA ›
- Recon Food's Sophia Rascoff on the Future of Social Media - dot.LA ›
- How to Pitch Your Startup - dot.LA ›
- HydroFlask’s Travis Rosbach is a ‘True Water Man’ - dot.LA ›
Related Articles Around the Web
Read moreShow less
Jamie Williams
Jamie Williams is the host of the “PCH Driven” podcast, a show about Southern California entrepreneurs, innovators and its driven leaders on their road to success. The series celebrates and reveals the wonders of the human spirit and explores the motivations behind what drives us.
Despite the Critiques, Gen Z Swears by Influencer Marketing
05:05 AM | February 15, 2023
@DixieDamelio, @NoahBeck, @Jaclynrjohnson
After an influx of scandals, some reports suggest that beauty influencers have run their course. Just look at the de-influcing trend—people are outwardly expressing frustration with the sheer amount of sponsored content being pushed on every social media platform. Others are questioning the pervasive misleading reviews and undisclosed advertisements.
That said, the money flowing into the industry, paints a different picture. Even as companies slash their marketing budgets, they are still setting aside cash for creators. An Influencer Marketing Hub survey found that 23% of brands dedicated at least 40% of their entire marketing budget to influencer content. And the industry is set to reach $21 this year. A January report from shopping platform LTK, which surveyed 1,018 people, found that both Gen Z and millennials consider seeing a product from influencers as more persuasive than other forms of advertising.
So how do we explain these two conflicting signals?
For starters, Gen Z has historically been hard to reach with advertising, and ads coming from influencers are no exception. A 2022 study from digital consumer research firm Bulbshare found that 84% of Gen Z no longer trust influencers. But consumer trends point to the consistent effectiveness of creator-led campaigns. LTK’s survey found that 79% of Gen Z respondents said their shopping was informed by social media. Brands like the fashion companies Selkie and Shein have seen sales explode after strategic partnerships with TikTok influencers.
That said, a looming recession, does lead people to be more particular about what they buy. Consumer price increases have slightly slowed down, but prices for products like apparel are still high. If people are reducing their spending, some have argued that influencers, who make their living off of other people’s purchasing habits, will lose their social significance.
Again, the evidence suggests the opposite to be true. People working with a budget want to make more informed decisions. When they, for example, walk into Sephora, they want to know that they aren’t going to waste $40 on a bad foundation. This is why influencers aren’t going anywhere: people who hunt for the best product before buying something are going to come across an influencer’s TikTok video or Instagram post. Seeing a video doesn’t always lead to a purchase, but people might find the information persuasive enough.
Another alternative is the rise in micro-influencers—people who have cultivated a more personable sense of trust instead of someone with millions of followers. With more people using TikTok as a search engine, the time seems ripe for influencer marketing to help consumers navigate their course.
Not only did the LTK survey find that 44% of Gen Z’s in-store shopping is informed by creator-recommended products, but they are also more likely to search for product information from an influencer instead of a brand’s website.
Which is to say, even those with disdain for influencer culture have likely been inundated with the trendy products they push. All the evidence points to influencers being one of the most persuasive tools in marketing—and you’d be foolish to think that recent developments are signs of trouble.
From Your Site Articles
- TikTok Is Giving Creators a New Way To Earn Ad Revenue ›
- PR Firm Carter Agency Allegedly Scammed Hundreds of Influencers Out of Brand Deals ›
- The Wild West of Influencer Taxes ›
- Meet the Glassdoor For Influencers ›
Related Articles Around the Web
Read moreShow less
Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
https://twitter.com/ksnyder_db
RELATEDTRENDING
LA TECH JOBS