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Why Talent Agency UTA Is Going Big on NFTs
Christian Hetrick
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
If you need more proof that NFTs have officially invaded Hollywood, look no further than United Talent Agency’s client roster.
The Beverly Hills-based talent agency recently signed Deadfellaz, an NFT collection of 10,000 zombie portraits. UTA counts Larva Labs, the creators behind the CryptoPunks NFT project, as a client, too. Even Coinbase, the publicly traded cryptocurrency exchange, is now part of UTA’s portfolio.
The agency’s foray into the crypto world shouldn’t come as a big surprise. Digital artists are selling NFTs, or non-fungible tokens, for sky-high prices. NFT exchanges like NBA Top Shot have attracted large fan bases willing to shell out money for digital collectibles. And entertainment companies in the music, film and gaming industries have been quick to venture into NFTs—even if there’s still plenty of skepticism about the digital assets.
“At first, my instinct was that this would be disruptive of things like art,” Lesley Silverman, UTA’s head of Web3 and a former fine art agent, told dot.LA. “We as an agency quickly realized that there would be similar innovation around the way we think about the broader media landscape, and that NFTs, and Web3 more broadly, would impact all of them.”
Silverman was the first full-time digital assets agent at UTA, which claims to be the first major talent agency to launch a dedicated Web3 practice. Other Hollywood talent agencies have since entered the fray—including rival WME, which recently signed a pair of Bored Ape NFTs.
Lesley Silverman, UTA’s head of Web3.
Provided by UTA
Initially, UTA aimed to help its existing clients navigate the Web3 world and launch NFT projects, such as a collaboration between Oscar-winning film score composer Hans Zimmer and NFT artist ThankYouX. But the agency soon realized that crypto is blooding a new generation of creators, founders and influencers who could use representation, Silverman said. Her team now helps clients like Deadfellaz secure brand partnerships, merchandising deals and live events—just like how UTA helps build the careers of actors, musicians and other entertainers.
“Our role is really to sit at the intersection of our clients and the things that may seem out of reach,” she said. “Their big ideas, their exciting plans—and the folks who they want to be connected to in order to carry those plans out.”
UTA has four people across the agency who work closely within the Web3 space, with plans to grow the Web3 group in the coming months. The group has facilitated more than 30 NFT drops, partnerships and other initiatives since launching in early 2021, according to the agency. The division has also worked to build a diverse talent roster, adding female-led projects and creators of color, Silverman said.
With the Web3 landscape constantly evolving, UTA will “remain nimble” when it comes to its NFT strategy, Silverman noted. One approach that’s currently resonating with fans is tying digital assets to real-world goods and experiences; indeed, the agency brokered a deal last month that will let Deadfellaz NFT holders create custom Gilson skis or snowboards depicting their own NFT artwork.
“It’s measurable that consumers want those things, and we are certainly not going to take that information lightly,” Silverman said. “Those are two areas that we will definitely look to expand and advise our clients to pursue.”
UTA recently commissioned a survey which found that while only 6% of U.S. consumers aged 16-to-54 have owned an NFT, about 38% want to own one in the future. Though the study’s results were bullish about the Web3 space overall, they did identify some obstacles; for instance, many consumers remain concerned about crypto scams and market volatility, or simply don’t know how to buy an NFT or what to do with one.
If the crypto industry can reduce those friction points, Silverman believes more consumers will flock to digital assets.
“All of that will lead to just more and more consumers entering into the space and equating digital ownership with how they interact socially, how they participate in communities and how they participate in fandom,” she said.
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Christian Hetrick
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
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PG&E Is Seeking EV Owners for Its New Program to Sell Energy Back to the Grid
06:00 AM | December 12, 2022
Photo courtesy of Ford
Pacific Gas and Electric is in the midst of enrolling customers into an ambitious new pilot program that seeks to use electric car vehicles as a means of powering daily life and stabilizing the grid.
The “Vehicle to Everything” pilot envisions a future in which automobiles not only draw their power from the electrical grid but can also strategically add electricity back in when demand is high — and generate some money for their owners along the way.
The concept of bidirectional energy flow using EV batteries isn’t new, and dot.LA has covered various vehicle-to-grid endeavors in the past. But having a utility company as large as PG&E onboard could begin to transform the idea into a reality.
Though the program’s website has been live for a few weeks, PG&E officially began to invite customers to pre-enroll starting on December 6th. The pilot has space for 1,000 residential customers and 200 commercial customers. PG&E isn’t releasing the numbers for how many people have signed up so far, but Paul Doherty, a communications architect at the company, says he expects the enrollment period to take several months, stretching into Q1 2023.
On the residential side, customers can receive financial incentives up to $2,500 just for enrolling in the pilot. That money, says Doherty, goes towards the cost of installing a bidirectional charger at the customer’s residence. The cost of installation varies according to the specifications of the residence, but Doherty says it’s unlikely that $2,500 will cover the full cost for most users, though it may come close, with most installations ranging in the low thousands.
But there’s more money to be had as well. Once the bidirectional charger is installed, customers can not only use the electricity to power their homes but also begin selling electricity back to the grid during flex alerts. Southern California residents may remember back in September when the electric grid was pushed to its breaking point thanks to an historic heatwave. During such events–or any other disaster that strains the system–customers can plug their vehicle in, discharge the battery and get paid.
Doherty says that users can expect to make between $10 and $50 per flex alert depending on how severe the event is and how much of their battery they’re willing to discharge. That might not seem like a huge sum, but the pilot program is slated to last two years. Meaning that if California averages 10 flex alerts per year like in 2022, customers could make $1,000. That could be enough to offset the rest of the bidirectional charger installation or provide another income stream. Not to mention, help stabilize our beleaguered grid.
There is one gigantic catch, however. PG&E has to test and validate any bi-directional charger before it can be added into the program. So far, the only approved hardware is Ford’s Charge Station Pro, meaning only one vehicle–the F-150 Lightning–can participate in the program. That should change soon as the utility company tests additional hardware from other brands. Doherty says they’re expecting to add the Nissan LEAF, Hyundai’s IONIQ 5, the KIA EV6 and others soon since it’s just a matter of testing and integrating those chargers into the program.
One name notably absent from that list is Tesla. So far, the country’s largest EV presence hasn’t announced concrete plans for bidirectional charging, meaning there’s no way for Tesla owners to participate in the pilot.
“We hope they come to the table as soon as possible,” says Doherty. “That would be a game changer.”
The commercial side of the pilot looks similar to the residential. Businesses receive cash incentives upfront to help offset the cost of installing bidirectional charger and then get paid for their contribution to stabilizing the grid in times of duress. PG&E says electric school bus fleets, especially, represent attractive targets for this technology due to their large battery capacity, high peak power needs, and predictable schedule–a strategy that mirrors what V2G pioneer Nuvve described to dot.LA back in October.
If California’s plan to transition all new car sales to electric by 2035 actually succeeds — which would require it to add nearly two million new EVs to state roads every year — that’s two million rolling, high power batteries with the potential to power our homes, our jobs and the grid at large. Getting there will be a colossal undertaking, but PG&E’s pilot should be a litmus test of sorts, assuming they can figure out how to get more vehicles than the Ford Lightning into the program.
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David Shultz
David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.
At UCLA, Professors See 'Exciting Opportunities' in AI Writing Tools
05:00 AM | December 12, 2022
Image by Pixels Hunter/ Shutterstock
Generative AI is tech’s latest buzz word, with developers creating programs that can do anything from writing an academic essay about guitars and elevators to creating photorealistic paintings of majestic cats.
ChatGPT, a platform built by DALL-E 2 and GPT-3 founder OpenAI, is the latest one of these tools to go viral. But this tool can go far beyond writing a version of the Declaration of Independence in the style of Jar Jar Binks. It has the capability to write full essays on almost any subject a college kid could desire — creating another layer of complex technology that humanities professors now have to consider when they teach and dole out assignments.
\u201cSo #ChatGPT can easily write college essays now. Turnitin won't touch this. So are we ready to rethink assessment yet?\u201d— Colin D. Wren (@Colin D. Wren) 1670580381
While ChatGPT does have some limitations (It can only write up to 650 words per prompt), some students have taken to Reddit to talk about the potentialuses and workarounds of the word limit to help them pass their classes. Ironically, another student even used the AI to write an apology email to his professor for using AI to write his emails.
One student wrote, “As finals are hitting, I’ve written 6 papers for people and made a great chunk of change. Same day turnaround, any size paper with perfect grammar and in depth writing plagiarism free is a pretty lucrative way to advertise oneself to a bunch of cracked out stressed college students.”
But despite the tool’s internet virality among desperate college students, UCLA professors told dot.LA that they aren’t worried about ChatGPT’s capabilities. Rather than viewing the technology as something they have to shield students from using, they see it as another potential tool in their arsenal and something they can implement in their classrooms.
\u201cI asked ChatGPT to write an essay on mental health. Returned essay immediately. College professors don\u2019t need to worry; the essay contained mostly weak verbs and no advanced grammar.\u201d— Heather Holleman (@Heather Holleman) 1670419435
“My sense of ChatGPT is that it's actually a really exciting opportunity to reconsider what it is that we do when we write things like essays,” said Danny Snelson, assistant professor of English at UCLA. “Rather than raising questions of academic integrity, this should have us asking questions about what kinds of assignments we give our students.”
Snelson tried ChatGPT out for himself, prompting the platform to write an essay about “the literary merit of video games that cites three key scholars in the field.” As it does, ChatGPT instantaneously churned out an essay which answered the prompt accurately and synthesized the arguments of three scholars in a compelling way. But Snelson could spot flaws in its work. The writing style was repetitive and the scholars the AI chose were not diverse.
“I probably will give my students the assignment on the first day of class to write a ChatGPT essay about a topic they know nothing about,” Snelson says. “Then have them discuss the essays that ChatGPT has written for them and what the limits of their arguments are.”
Christine Holten, director of Writing Programs and the UCLA Undergraduate Writing Center, said that she and other instructors are currently having similar talks about how to integrate these tools in a responsible way.
“One way is to allow students to use them,” she said. “Build them into the course, and allow reflection about the bounds of their use, what their limitations are, what are their advantages? How does it change their composing?”
Along with dissecting the platform’s limitations, Snelson also sees using ChatGPT as a tool to propel students’ writing even further. For example, one of the hardest parts about writing an essay is the first line. Having an AI write it for you can be a great starting point to push past the “blank page dilemma,” he said.
And while ChatGPT can write a passable essay on almost any subject, Snelson said students still need to have an understanding of the subjects they’re writing about. “Having a live conversation about Chaucer in the classroom, a student is not going to be helped by an AI,” he said.
“In the real world, you have access to information, you have access to writing tools,” Snelson added. “Why should (academics) disavow or disallow those kinds of tools?”
To that end, Holten said she recognizes that ChatGPT “raises the stakes” by circumventing tools that academics have relied on to detect plagiarism. But students turning in papers that aren’t their own isn’t new: Essay mills have existed for a long time, and Instagram is filledwithpages that will sell students an academic paper.
“We have to do our part by trying to craft assignments carefully and making sure that we're not assigning these open-ended prompts of the sort that could be bought from paper mills,” she said.
It helps, too, that ChatGPT may already be working on a solution. Scott Aaronson, who works on the theoretical foundations of AI safety at OpenAI, said in a blog post that he’s working on a tool for “statistically watermarking the outputs of a text model like GPT” that adds in an “otherwise unnoticeable secret signal in its choices of words” to prevent things like academic plagiarism, mass generation of propaganda or impersonating someone’s writing style to incriminate them, though it's unclear how far away this development is.
“We want it to be much harder to take a GPT output and pass it off as if it came from a human,” Aaronson wrote.
All of which explains why even despite claims that high-school English and the student essay are nearing their death knell, Holten thinks, ultimately, “The availability of ChatGPT is not likely to change very much.”From Your Site Articles
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Nat Rubio-Licht
Nat Rubio-Licht is a freelance reporter with dot.LA. They previously worked at Protocol writing the Source Code newsletter and at the L.A. Business Journal covering tech and aerospace. They can be reached at nat@dot.la.
nat@dot.la
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