Pasadena-based venture capital firm Wavemaker 360 Health announced a $100 million fund aimed at digital health and health tech startups — double what it had been planning prior to the global pandemic.
The attention COVID-19 brought to the health care industry has heightened investor interest and pushed the two-year old firm to accelerate fundraising efforts.
"The world has become so much more infatuated — and with good reasons — in health care because of the crisis," said Jay Goss, general partner at Wavemaker 360. The firm is affiliated with Santa Monica-based Wavemaker Capital but operates independently.
Jay Goss is a general partner at Wavemaker 360.
Despite the deep toll the virus is having across the economy, health care is better positioned than other industries like retail and consumer goods.
The novel coronavirus — which has claimed more than 150,000 lives globally — continues to spread and in doing so has reshaped how health care is delivered including a surge in telemedicine. The changes are likely to have long term impacts, experts say.
Wavemaker 360 invests in seed and early stage companies. About a third of their current portfolio hails from Southern California, in part because the firm has benefitted from partnerships or affiliations it has with Southern California's largest medical research institutions including City of Hope, Cedar-Sinai Medical Center, USC Keck School of Medicine and UCLA Biodesign, Goss said.
The local investment is likely to continue in the coming fund. "We naturally hunt for good companies in our backyard," he said.
This fund will be five times the size of its current fund, which covers more than two dozen companies. Wavemaker's operating thesis is that health care is transitioning away from fee-for-service to value-based care, disrupting the old system. About 70% of its investors hail from the health care industry with ties to insurance companies and hospital systems such as Vanderbilt University Medical Center, Mission Community Hospital and UnitedHealth Group.
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Similar programs are common in the startup world and in the creator economy. For example, social media companies can use accelerator programs not only to support rising stars but to lure those creators—and their audiences—to the company’s platforms. Genies believes avatars will be a crucial part of the internet’s future and is similarly using its program to encourage creators to launch brands using Genies’ platform.
“I think us being able to work hands on with this next era—this next generation of designers and entrepreneurs—not only gets us a chance to understand how people want to use our platform and tools, but also allows us to nurture those types of creators that are going to exist and continue to build within our ecosystem,” said Allison Sturges, Genies’ head of strategic partnerships.
DIY Collective’s initial cohort will include roughly 15 people, Sturges said. They will spend three weeks at the Genies headquarters, participating in workshops and hearing from CEOs, fashion designers, tattoo artists and speakers from other industries, she added. Genies will provide creatives with funding to build brands and audiences, though Sturges declined to share how much. By the end of the program, participants will be able to sell digital goods through the company’s NFT marketplace, The Warehouse. There, people can buy, sell and trade avatar creations, such as wearable items.
Genies will accept applications for the debut program until Aug. 1. It will kick off on Aug. 8, and previous experience in digital fashion and 3D art development is not required.
Sturges said that the program will teach people “about the tools and capabilities that they will have” through Genies’ platform, as well as “how to think about building their own avatar ecosystem brands and even their own audience.”
Image courtesy of Genies
Founded in 2017, Genies established itself by making avatars for celebrities from Rihanna to Russell Westbrook, who have used the online lookalikes for social media and sponsorship opportunities. The 150-person company, which has raised at least $250 million to date, has secured partnerships with Universal Music Group and Warner Music Group to make avatars for each music label’s entire roster of artists. Former Disney boss Bob Iger joined the company’s board in March.
The company wants to extend avatars to everyone else. Avatars—digital figures that represent an individual—may be the way people interact with each other in the 3D virtual worlds of the metaverse, the much-hyped iteration of the internet where users may one day work, shop and socialize. A company spokesperson previously told dot.LA that Genies has been beta testing avatar creator tools with invite-only users and gives creators “full ownership and commercialization rights” over their creations collecting a 5% transaction fee each time an avatar NFT is sold.
“It's an opportunity for people to build their most expressive and authentic self within this digital era,” Sturges said of avatars.
The company’s call for creators could be a sign that Genies is close to rolling out the Warehouse and its tools publicly. Asked what these avatar tools might look like, the startup went somewhat quiet again.
Allison Sturges said, “I think that's probably something that I'll hold off on sharing. We will be rolling some of this out soon.”
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