Universal Hydrogen's Plans to Test the First Hydrogen-Fueled Airliner

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Universal Hydrogen's Plans to Test the First Hydrogen-Fueled Airliner

Facing a future filled with human-caused climate catastrophes, Universal Hydrogen has set its sights on the sky.

Frustrated that the aviation industry was not moving fast enough to cut down on emissions, former Airbus Chief Technology Officer Paul Eremenko teamed up last year with former Georgia Tech engineering professor John Paul Clarke and Jon Gordon, a mergers-and-acquisitions lawyer, to launch Universal Hydrogen.


The Hawthorne-based company produces a kit that eliminates carbon emissions from regional aircrafts. It's one of several startups working to reduce commercial travel's emissions. But it has even larger ambitions, seeking to develop a hydrogen fuel distribution network that it hopes will be used in airports around the world.

Universal Hydrogen said it is on track for their first flight test using their hydrogen fuel cell powertrain on a 40-person passenger regional airliner in 2022 at Moses Lake, Washington.

"We want to be in the business of supplying hydrogen to the user, in this case the airlines," said Chief Commercial Officer Rod Williams. "We'll be able to take an aircraft and convert it from the configuration today which uses a turboprop engine powered by Jet A-1 fossil fuel to a configuration which uses a hydrogen fuel cell powertrain and produces no carbon dioxide."

Universal Hydrogen hopes to sell hydrogen fuel capsules and module technology to serve as both the fuel tank within the aircraft and the method of transporting hydrogen from where it's produced to the aircraft. Their hydrogen fuel capsules offer 2X weight savings over conventional tech. "That's important because there's no infrastructure that exists today to transport hydrogen," Williams said.

Hydrogen is generally regarded as a cleaner fuel, since it produces only water when consumed by a fuel cell. There are a variety of ways that hydrogen can be produced, such as natural gas, nuclear power, biomass and renewable power like solar and wind.

There's a lot of money being invested in hydrogen, including a $52 million fund announced by the Energy Department in July. But not everyone is convinced of hydrogen's benefits; some research suggests it's still too energy-intensive to produce.

That's because much of the hydrogen now produced comes from natural gas facilities, but converting that production to wind and solar could open the gates to a greener aviation industry.

Mark Jacobson, the director of the Atmosphere and Energy program at Stanford University, and one of the authors of a study published in that found that so called "blue hydrogen," a product the natural gas industry has been promoting, produces a larger greenhouse gas footprint than burning natural gas or coal for heat.

To really make hydrogen green, he said the industry will need to convert to wind and solar.

"If the hydrogen is green hydrogen and it's used in a fuel cell in an aircraft, that's actually the best option for long distance [commercial air travel]," Jacobson said.

For smaller and short haul flights, he said electric planes are promising.

Universal Hydrogen announced last week that they secured $62 million to accelerate the first test flight of a hydrogen-powered aircraft that's expected to take off in 2022.

Investors in the round include Mitsubishi HC Capital, Tencent, Stratos, GE Aviation, Waltzing Matilda Aviation, Fourth Realm, Hawktail, Marc Benioff's TIME Ventures, Jeff Wilke and Spencer Rascoff's 75 and Sunny Ventures. (Full disclosure: Rascoff is the founder and executive chairman of dot.LA.)

The circumstances couldn't be more urgent. Air traffic dumped 915 million tons of greenhouse gas-causing carbon dioxide into the atmosphere in 2019. In 2020, the U.S. Energy Information Administration estimated approximately 612,000 barrels of pollution-belching jet fuel was consumed each day by U.S. commercial passenger flights. And, given the uncertainty surrounding climate change legislation on Capitol Hill, it's unlikely the aviation industry will face much pressure to change how it operates. That's where Universal Hydrogen comes in.

Clean-burning hydrogen has long been an attractive alternative to petroleum in cars. Yet, due to the cost of implementation, it has yet to really catch on in that sector (though there are a few promising instances of adoption: hydrogen fuel cells have been used in cars built by Hyundai and Toyota). Adoption has been slow in aviation as well.

But that may be changing. Airlines and operators including Icelandair, Air Nostrum, Ravn Alaska, and ASL Aviation Holdings (cargo aircraft) have committed to purchasing Universal Hydrogen's conversion kits.

Though the company did not disclose the price of their kits, they expect the cost of their hydrogen will be far less than the jet fuel used today.

"Our goal is to not increase the cost of travel and we expect that by the time we get to 2025, we'll be able to achieve the same cost that an airline has today," Williams said.

How A UH2 Airplane Workswww.youtube.com

⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

🔦 Spotlight

Happy Friday Los Angeles,

The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

For updates or more event information, visit the official Tech Week calendar.


🤝 Venture Deals

LA Companies

  • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

LA Venture Funds
  • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
  • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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    🌴🧑‍💻 Your Guide to LA Tech Week 2024

    🔦 Spotlight

    Happy Friday Los Angeles,

    As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


    What to Look Forward To

    Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

    Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

    Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

    Plan your week with the daily lineup, organized by location for easy navigation:

    For updates or more event information, visit the official Tech Week calendar.

    Enjoy LA Tech Week 2024!!


    🤝 Venture Deals

    LA Companies

    • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
    • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

      LA Venture Funds
      • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
      • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
      • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


        LA Exits

        • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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        LA Tech Week 2024: Saturday-Sunday Event Lineup
        tech-week

        Here’s what’s happening during the closing weekend (Oct 19 - Oct 20) of LA Tech Week 2024! Events are organized by location so you can easily catch the sessions that interest you most.

        SATURDAY EVENTS

        BEVERLY HILLS

        12:00 PM

        • BIG Showcase (Invite Only):

        BIG Showcase (Invite Only)

        2:00 PM

        Light Dao

        Struck Capital, Seahorse Express

        EAGLE ROCK

        12:00 PM

        Sunrise Integration, Shopify

        EL SEGUNDO

        9:00 PM

        Administratum, Valar Atomics

        HOLLYWOOD

        10:00 AM

        Passes

        MALIBU

        6:00 PM

        • Malibu Beachfront Investors Networking & Wine Tasting:See Details

        Gaya Ventures

        MARINA DEL RAY

        6:00 PM

        • Awaken Your Spirit: A Journey of Transformation (Invite Only)

        Sagos Distro, Alma Wellness

        SANTA MONICA

        7:00 AM

        Founders Running Club

        8:30 AM

        Techstars

        9:00 AM

        Magic Mind

        StartupStarter, Inc., City of Santa Monica

        10:00 AM

        Gen She

        AI LA

        Crea, Barry's, Unsubscribe

        10:30 AM

        Plantologist

        11:30 AM

        • Pickleball Palooza (Invite Only)

        YouTube

        1:00 PM

        • Realfren Games: From strangers to an inner Realfren within 52 weekends: See Details

        Office for Humanity and Circuit Works

        • Talking blockchain technology with special guests: See Details

        LadyDayDao

        5:00 PM

        KARD, What's Plots

        THE VALLEY

        7:00 AM

        Camino5

        VENICE

        9:00 AM

        Westside Yogis

        11:00 AM

        Open App

        1:00 PM

        Ripe and Teddy's Hot House

        4:00 PM

        • Fashion Forward: How AI is Redefining the Fashion Industry: See Details

        VIAVIA, BNTO.RENT, ALMA.AI

        VIRTUAL

        11:00 AM

        BLCK UNICRN

        WEST HOLLYWOOD

        7:00 PM

        Next Sequence

        SUNDAY EVENTS

        INGLEWOOD

        12:00 PM

        Entrepreneur Ventures, VCPE GROUPS

        PLAYA DEL RAY

        2:00 PM

        AI LA, DELL, NVIDIA

        SANTA MONICA

        10:00 AM

        • Women Founders, Cold Brew & Beach View, Rooftop: See Details

        Clutch Talent

        11:00 AM

        11DollarSunglasses.com, Less Litter Foundation

        12:00 PM

        Data in LA, Amplitude

        12:30 AM

        New Moon, Warner UK Innovations

        TOPANGA CANYON

        3:00 PM

        Dreamore

        VENICE

        8:00 AM

        • Surf session with founders, investors, creators: See Details

        Surfed Club, Bow Shock

        12:00 PM

        • Podcast Panel and Brunch: LA Tech Community Builders: See Details

        WeAreLATech.com, Blankspaces.com

        VIRTUAL

        2:00 PM

        BLCK UNICRN


        For updates or more event information, visit the official Tech Week calendar.

        Enjoy LA Tech Week 2024!


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