California Is Getting New Fueling Stations for Hydrogen Cars, But Who Will Use Them?

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

Hydrogen Cars

In California, virtually the only state with hydrogen cars on the road, about 47 active fueling stations serve a trickle of early hydrogen adopters who mostly cruise around Los Angeles and the Bay Area today. These hydrogen-powered passenger vehicles aren’t anywhere near as popular as electric cars, but that isn’t stopping California from spending millions of dollars to support them.

In the next five years, the state plans to triple the number of hydrogen refueling stations available to everyday drivers. With support from California taxpayers and a handful of investors, FirstElement Fuel is poised to operate more than half of those locations.


The Irvine-based company, which already lays claim to running the “largest hydrogen fueling network in the world,” aims to more than double in size to 80 stations by 2024. To fund the expansion, it recently raised $105 million from Air Water, MUFG, Nikkiso, and JII. All four firms hail from Japan, which has also banked on hydrogen in pursuit of its climate goals.

Named after hydrogen’s position on the periodic table, FirstElement says its stations have prevented “more than 110 million pounds of CO2” from polluting the atmosphere to date. The company adds that it is “regularly breaking single day, and 7-day [fueling] records,” a signal that demand is rising.

But climate experts contacted by dot.LA did not share FirstElement’s enthusiasm for hydrogen passenger vehicles, nor do many automakers, due to the relative scarcity of clean hydrogen, its low energy efficiency, the risk of leakage, and the overwhelming momentum behind battery-powered vehicles in the market today. This comes despite the perks of hydrogen fuel cell-propelled cars, including faster refueling times and longer ranges than you can find in many EVs.

The Trouble With Hydrogen

“Regarding light-duty cars, hydrogen might have been viewed as competing with battery cars as of ten, 15 years ago, but the market has moved strongly towards battery-powered cars,” said Robert Howarth, Cornell University professor and co-author of a recent study on hydrogen’s climate impact.

For experts like Howarth, emissions from hydrogen production remain a colossal sticking point.

“Today, 96% of hydrogen in the U.S. is made from natural gas, and has a huge greenhouse gas footprint,” Howarth told dot.LA. “The natural gas industry is claiming they can do better and reduce emissions some, producing so called ‘blue hydrogen’” by employing carbon capture technology. However, Howarth says his research “clearly shows this marketing claim is not true.”

For its part, FirstElement says its hydrogen comes from “renewable biofuel sources” and is “‘green’ by any measure,” although it did not respond to further questions on its sustainability practices. In the past, the company has advertised its fuel as 33% renewable hydrogen, and the California Fuel Cell Partnership station map still lists the fuel dispensed at some FirstElement stations as such.

“Hydrogen made from renewable biofuel could in theory be zero carbon,” Deepak Rajagopal, professor at UCLA's Institute of the Environment and Sustainability, told dot.LA. But the fuel would likely require offsets to truly be considered zero carbon, he said.

Regardless, the company — along with firms like fossil fuel giant Shell — is working to make hydrogen more accessible. The expansion plans are crucial for the roughly 7,500 Californians who currently drive hydrogen cars such as Hyundai’s Nexo or Toyota’s Mirai. Some early adopters say they’ve faced fuel shortages, or “hydropocalypses” — building more stations could make getting around easier while potentially driving down costs.

Still, the slow progress made in overcoming these challenges, together with meager sales, explains why automakers like Honda and Volvo seem to have lost interest in hydrogen passenger cars.

Meanwhile the electric vehicle market is booming. California alone has roughly 73,000 EV chargers, serving the approximately 425,300 plug-in vehicles registered in the state today.

The Future of Hydrogen Fuel Cells

But hydrogen has noteworthy support in other avenues, including as an alternative to combustion engines in larger vehicles.

Companies like Daimler, Toyota and Volvo are eyeing hydrogen fuel cells to replace diesel engines in long-haul trucks. They support hydrogen because hydrogen fuel tanks fill up quickly and weigh far less than batteries.

FirstElement plans to serve commercial customers such as these, too. The firm says at least 12 of its 80 stations will support heavy-duty trucks in addition to light-duty cars.

Plus, there’s air travel. Hawthorne-based Universal Hydrogen has plans to test the first hydrogen-fueled airliner, because it could prove more practical for flying than heavy batteries, especially for long trips.

Beyond transportation, Hydrogen is used to make artificial fertilizer and refine petroleum. Down the road, it could also play a key role in decarbonizing steel.

So even if hydrogen-powered passenger cars are doomed to eat Tesla’s and Rivian’s dust, the need for clean, green hydrogen — and the infrastructure to distribute it — isn’t going anywhere.

LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

🔦 Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


🤝 Venture Deals

LA Companies

  • Pearl, a startup that makes AI-powered software that assists dentists in identifying cavities, gum disease, and other dental conditions, raised a $58M Series B funding led by Left Lane Capital with Smash Capital, and others also participating. - learn more

LA Venture Funds

  • Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
  • B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
  • Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
  • Prominent LA venture capitalist, Carter Reum and wife, Paris Hilton, participated in a $14M Seed/Series A for W, the men’s personal care brand from Jake Paul. - learn more

LA Exits


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🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🤝 Venture Deals

LA Companies

LA Venture Funds

LA Exits

  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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