In 2022, Expect More Cross-Platform Livestreaming from Creators on Long- and Short-Form Platforms

Gil Hirsch
Hirsch is the CEO and co-founder of StreamElements, the leading provider of engagement and monetization tools for live and Video on Demand (VOD) content creators. Prior to StreamElements, Hirsch was a product manager at Facebook, working on the new messenger, ads manager and ad targeting. Hirsch joined Facebook after they acquired Face.com in 2012, the leading face recognition AI company which he co-founded and for which he served as CEO.
In 2022, Expect More Cross-Platform Livestreaming from Creators on Long- and Short-Form Platforms
Photo by Stanley Li on Unsplash

TikTok’s short form videos are ideal for discovering new audiences. Meanwhile long-form platforms such as Twitch and YouTube are perfect for maintaining, engaging and growing a community of fans. The marriage of these elements will change the game for creators in the new year.


Take Twitch, for example: Its strength is that better-known creators can rapidly scale up. That’s because the platform’s discovery pages promote those with the most views, creating a flywheel effect where the more popular their content, the more they’re promoted, allowing them to rack up views and cement their popularity with their respective audiences.

TikTok, by contrast, provides smaller creators a better tool for becoming known. That’s because its feed-based, short-form model is powered primarily by looking at the audience's reaction to content, especially the viewer retention. As a result, there are far more opportunities for newcomers to blow up.

If you’re a creator looking to build an audience, it has become clear that embracing both of them is necessary to grow. In the coming year, TikTok creators who have had some success will migrate to Twitch or YouTube, where it's easier to build and maintain a community without having to compete with the world on a post-by-post basis. Streamers who have built their audiences on Twitch and YouTube will also move to short-form sites like TikTok to continue to grow their audience and bulletproof their personal brand.

The reason this dual platform approach is just starting to gain traction is because TikTok is still very nascent. It then got a huge boost during the pandemic and recently soared to over 1 billion users, elevating its status as a primary destination for the current generation. The key to success for any creator is to be where the audiences are and right now Twitch, YouTube and TikTok are where video consumption is happening.

Leveraging both types of video services will become crucial for creators looking to optimize their success, so expect to see it become the norm in 2022.

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Greater Good Health Raises $10M To Fix America’s Doctor Shortage

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Greater Good Health Raises $10M To Fix America’s Doctor Shortage
Courtesy of Greater Good Health

The pandemic highlighted what’s been a growing trend for years: Medical students are prioritizing high-paying specialty fields over primary care, leading to a shortage of primary care doctors who take care of a patient’s day-to-day health concerns. These physicians are a cornerstone of preventative health care, which when addressed can lower health care costs for patients, insurers and the government. But there’s a massive shortage of doctors all over the country, and the pipeline for primary care physicians is even weaker.

One local startup is offering a possible answer to this supply squeeze: nurse practitioners.

On Wednesday, Manhattan Beach-based Greater Good Health unveiled $10 million in new funding led by LRVHealth, adding to $3 million in seed funding raised by the startup last year. The company employs nurse practitioners and pairs them with doctor’s offices and medical clinics; this allows nurse practitioners to take on patients who would otherwise have to wait weeks, or even months, to see a doctor.

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Plus Capital Partner Amanda Groves on Celebrity Equity Investments

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
PLUS Capital​’s Amanda Groves.
Courtesy of Amanda Groves.

On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.

As a partner at PLUS, Groves works with over 70 artists and athletes, helping to guide their investment strategies. PLUS advises their talent roster to combine their financial capital with their social capital and focus on five investment areas: the future of work, future of education, health and wellness, the conscious consumer and sustainability.

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