songtradr

songtradr

Songtradr, a Santa Monica-based music rights and licensing startup with deep Aussie ties, has been gobbling up smaller competitors in the past several months. On Monday, it announced it raised $50 million in Series D funding.

Since January, Songtradr acquired four music licensing businesses, including creative music agency MassiveMusic and livestreaming-focused licensing platform Pretzel.

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Songtradr's acquisition on Wednesday of creative music agency MassiveMusic marks the latest step in its quest to become the leading B2B music licensing marketplace.
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Santa Monica-based business-to-business music licensing marketplace Songtradr is diving deeper into livestreaming with its acquisition of Pretzel, a Washington-based startup.

Pretzel focuses on licensing music to livestreamers on Twitch, Youtube and other platforms where gamers and influencers have flocked during the pandemic, often setting their live videos to music. According to Twitch representative Samantha Faught, the total number of streamers making money on its platform doubled in 2020 from a previous all-time high in 2019.

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