Songtradr CEO Hints at New Products After Acquiring Creative Music Agency MassiveMusic

Kiara Rodriguez
Kiara is an editorial intern at dot.LA. She has interned in communications at KCRW, assisted with economics research at Brookings Institution,and reported for local publications in New Jersey. Before joining dot.LA, she was a Yenching Scholar at Beijing University, researching the politics of international communications and leading the Yenching Academy’s podcast. She graduated from Princeton University in 2019 with a B.A. from the School of Public and International Affairs.
Songtradr CEO Hints at New Products After Acquiring Creative Music Agency MassiveMusic
Courtesy Songtradr
Songtradr's acquisition on Wednesday of creative music agency MassiveMusic marks the latest step in its quest to become the leading B2B music licensing marketplace.

MassiveMusic, which uses data analytics to help brands customize what sounds and songs to feature across media, has approximately 85 employees across offices in Amsterdam, Berlin, London, New York, Los Angeles and Tokyo. The company's list of clients includes Nike, Heineken, Apple and UEFA.

"MassiveMusic is the largest music agency working with brands and advertisers," said Songtradr CEO Paul Wiltshire. "There will be no redundant stakeholders during the acquisition process and very limited restructuring. It's very complementary from a structural point of view."

And the benefits go both ways, said Wiltshire.

"Acquisition of MassiveMusic will lay the groundwork for future tech products that we are rolling out, including one that will be released in the third quarter this year," said Wiltshire, who declined to speak about what exactly that tech will look like. "It will be able to create more visibility and efficiency, and it will be highly complementary to MassiveMusic's clients."

Songtradr raised $30 million in a Series C round last summer, and the Santa Monica-based startup has so far made four acquisitions in 2021. MassiveMusic is its largest to date.

With more than 1.5 million tracks on their platform, Songtradr says it has licensed over 300,000 tracks since it launched in 2014, ranking it among the largest music licensing platforms.

In 2019, it acquired Big Sync Music, and since gone on to acquire Cuesongs, Song Zu, Pretzel, Tunefind and made an investment into ASX listed music data company Jaxta.

"Our ambition is to be the largest B2B global music ecosystem and marketplace", Wiltshire said.The acquisition allows Songtradr to make use of MassiveMusic's extensive music library for their existing customers. It comes at a crucial moment in the industry, when musicians are increasingly embracing live streaming and short-form videos on new apps like TikTok.

As music streaming dramatically increases on new platforms, the music industry is expected to double in size to $131 billion by 2030.

kiara@dot.la

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What Is ‘Embodied Audio?’ And Can It Help Professional Sports Teams Fill Their Stadiums?

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

What Is ‘Embodied Audio?’ And Can It Help Professional Sports Teams Fill Their Stadiums?
Photo: Edge Sound Research

In 2020, the Minnesota Twins experimented with a new technology that brought fans the ability to physically feel the sounds they were hearing in the stadium in the back of their seats as part of a new immersive way to experience baseball.

The tech was made by Riverside-based startup Edge Sound Research, which built a mobile lounge – basically, a small seating section equipped with its technology and on wheels to travel around the stadium – for Twins fans to experience what it calls “embodied audio” around Target field. It was a bid on the Twins’ part to keep fans more engaged during the game, and Edge Sound Research CEO Valtteri Salomaki said the Twins were impressed.

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samsonamore@dot.la

LA Venture: B Capital’s Howard Morgan on What To Look For in Potential Founders

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Venture: B Capital’s Howard Morgan on What To Look For in Potential Founders
Provided by LAV

On this episode of the LA Venture podcast, B Capital Group General Partner and Chair Howard Morgan discusses his thoughts on early stage investing and the importance of company ownership.


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Mullen Automotive Pays Millions to Settle Lawsuit with Qiantu

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

Mullen Automotive Pays Millions to Settle Lawsuit with Qiantu
Image Courtesy of Mullen Automotive

Like a zombie from the grave, Mullen Automotive’s electric sports car grift lives once more. Earlier this week, the Southern Californian company announced that it had resolved its contract disputes with Chinese manufacturer Qiantu and would begin to “re-design” and “re-engineer” the DragonFLY K50 platform for sale in the United States.

On the surface (or if you just read the press release) this would seem to be excellent news for the Californian EV startup. But the saga of the Mullen/Qiantu partnership is long, and in the context of their shared history, the deal’s terms look considerably less favorable for Mullen.

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