encore

encore

Photo courtesy of AmazeVR

Virtual concerts took off in 2020 when the coronavirus forced musicians to cancel or postpone in-person shows. The looming question is whether the tech startups that raised a ton of cash during the pandemic can keep the momentum going as concerts in the real world return.

It may be a while before that question can be definitively answered. But a new deal struck by West Hollywood-based AmazeVR signals that the music industry is still very interested in virtual shows, especially those that take place in the much-hyped metaverse.

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Photo courtesy of Encore

Live performance app Encore, co-founded by rapper Kid Cudi, wants to put concerts in people’s pockets.

The Culver City-based company is among a bunch of virtual concert startups to emerge as the pandemic forced musicians to cancel or postpone in-person shows. But unlike competitors that are producing shows for virtual reality headsets or putting pay-per-view concerts on computers, Encore is betting fans will watch their favorite artists on smartphones. Think of it as a higher quality Instagram Live, with artists performing before augmented reality (AR) backgrounds and video chatting with fans.

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