PodcastOne Aims to Become the First Publicly-Traded Podcasting Powerhouse

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

PodcastOne Aims to Become the First Publicly-Traded Podcasting Powerhouse
Photo by C D-X on Unsplash

PodcastOne, a division of audio streaming and event company LiveOne, is planning to go public in a deal that would make it the first Los Angeles podcast-exclusive audio company to be publicly traded.

Several of PodcastOne’s biggest competitors – iHeartMedia, SiriusXM and Spotify – already have publicly listed securities. But Beverly Hills-based PodcastOne would be the first local podcast company to go public.


“All those guys are our partners,” LiveOne CEO Robert Ellin said of Spotify and Apple. “We distribute across all of them. [But] we’re very different, we are a small production distribution house that is laser focused on only podcasting whereas podcasting is a piece of their business, but it’s a much smaller piece [of] their overall companies.”

Ellin said that many of PodcastOne’s creators are also equity holders in the company, and stand to benefit directly from this listing. The CEO also claimed it would give podcast fans a chance to invest directly in the content they care about.

PodcastOne was launched in March 2007 by PodcastOne founder and president Kit Gray and National Radio Hall of Famer Norm Pattiz, who previously ran radio syndication firm WestwoodOne. LiveOne, formerly known as LiveXLive, bought PodcastOne in July 2020 for $16.1 million.

The deal saw PodcastOne become a wholly owned subsidiary of LiveOne, which itself went public in October 2017. Currently, LiveOne is not profitable, but it’s hoping another public spin-off could tip the scales.

The offering would spin out PodcastOne as a separate division of LiveOne and expects shares to begin trading at around $8 to $12 each. PodcastOne didn’t disclose how much it expected to net from the offering or when it expects to actually begin trading.

In 2021, the podcast advertising market surpassed $1 billion in ad revenue for the first time. It’s estimated that roughly 20% of internet users worldwide listened to podcasts in 2022, and that’s expected to grow to 23.5% by next year, according to analysts at Insider Intelligence.

But while podcast listenership is there, the advertising and sponsorship dollars are more flighty. To that end, Ellin said he expects this year will be “really tough” for sponsorship as companies cut ad spend to weather a more tumultuous economic climate. But, he expects the industry will mature and asserted, “it’s going to [grow] $10 billion over the next 10 years.”

Gray agreed and added, “the whole world is slowing down in terms of advertising spend, [and] people are making sure they’re spending money on stuff that works.” He noted that podcasts provide a generally straightforward picture of audience engagement, since most podcast ads are still affiliate links: hosts offer a code, and advertisers can see how many people use it to sign up for the service.

In a February quarterly filing, LiveOne reported that 35% of its revenue came from advertising. That was mainly driven by PodcastOne, which helped grow the company’s advertising revenue by 3% annually in 2022. Ads were the second-largest share of its income besides paid customer revenue – and the LiveOne network has approximately 1.9 million paid members. Overall last year, PodcastOne lost $3 million on revenue of $32.3 million.

It’s no wonder then that the company is keen to expand its podcast business to public markets. If all goes well, it could open the door for more content with which to sell even more valuable advertising.

“We’re [at a] $125 million valuation,” Ellin said. “Overall, as I see this industry, not only are you going to have the growth in just pure podcasting, but podcasting, live shows, products around podcasts.”

Ellin told dot.LA that existing shareholders of LiveOne will automatically receive dividends of PodcastOne stock based on how many LiveOne shares they hold; up to 16%. New investors will have the chance to buy in once PodcastOne is public under the symbol “PODC.” In a recent S-1 filing, PodcastOne said it plans to list on the NASDAQ.

Some of PodcastOne’s more than 200 shows include “The Adam Carolla Show,” “Ladygang,” and “Gals on the Go,” and cumulatively they garner around 5.2 unique million monthly downloads in the U.S. and 32.7 million monthly downlaods globally. It also recently acquired the distribution and ad rights for two new shows, “Causing a Scene with Sara and Natalie” and “I’ve Had It.”

Gray told dot.LA that while the network’s shows run the gamut from sports to true crime to literature, it really targets one demographic in particular: Moms. That’s mainly because ad agencies were eager to capture their purchasing power in households. Ironically, though, female podcast hosts have a harder time selling ads than men, as well as a steeper climb up the charts.

“We created a female network that is second to none,” Gray said. And as such, there’s a lot of content on PodcastOne geared towards women aged 25-44. But this upcoming public offering could give the company a chance to further expand its audience.

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LA Tech Week 2024: Monday’s Event Lineup
tech-week

LA Tech Week 2024 kicks off on Monday, October 14, with a packed schedule of events spread across Los Angeles. This opening day offers founders, investors, creatives, and tech enthusiasts endless opportunities to connect, learn, and collaborate. From early morning fitness sessions to afternoon workshops and evening socials, Monday’s diverse programming sets the stage for an impactful week. Below is the schedule organized by location, so you can easily find the events that match your goals and availability.

BEVERLY HILLS

7:00 AM

Andrew Yeung, Blindspot

8:00 AM

Scrappy

9:00 AM

TechWalk, Qapita

12:00 PM

VCPE GROUPS, Entrepreneur.VC

2:00 PM

  • Future of Farming: AI and Indigenous Collaboration for a Sustainable Food System : See Details Here

Celebration Nation Inc

7:00 PM

LightDAO, Mission Matters

CENTURY CITY

6:00 PM

  • KOSME-LAVA Demo Day (Invite Only)

Los Angeles Venture Association

CULVER CITY

9:00 AM

Amazon Web Services (AWS)

Intersections LA

1:00 PM

  • Networking for Underrepresented Founders - Optimize your networking savviness, and have fun along the way : See Details Here

AWS Startups

2:30 PM

AWS

3:00 PM

Family Offices Investors Summit, Sandbox, Soulbound, KIKI, Babylon Voice, CryptoHQ Fund

DTLA

7:00 AM

  • Tech Runs (Invite Only)

Crosscourt

EL SEGUNDO

6:00 PM

Stonegardens Advisory, Demand Signal Ventures

HOLLYWOOD

2:00 PM

  • Brand Positioning + Content Strategy Workshop (Invite Only)

Alpha Wolves Media

6:00 PM

LaFamilia Foundation (VCFamilia), Pivotal Ventures

INGLEWOOD

6:30 PM

  • UCLA Anderson Elevating Voices: A Pitch Competition & Networking Opportunity :See Details Here

Westwood

LONG BEACH

11:30 AM

Starburst Aerospace, Ampaire, Auriga Space, Long Beach Accelerator, Rebel Space, Sunset Ventures, Emerging LA

MALIBU

5:00 PM

Sunstone, Pepperdine University

6:00 PM

Wilshire Lane Capital

MAR VISTA

3:30 PM

Uthana

MARINA DEL REY

3:00 PM

USC, Information Sciences Institute

MID CITY

10:00 AM

The Growth Club

PASADENA

1:00 PM

Emerging LA, Sunset Ventures

5:00 PM

AI LA

PLAYA DEL REY

8:00 AM

AI LA

SANTA MONICA

7:00 AM

PitchandRunLA, Global Venture Network

8:00 AM

Fortify Ventures

8:30 AM

Ganas Ventures

9:00 AM

Tech Breakfast Club

A16z

10:00 AM

Clutch Talent

  • Santa Monica Innovation Hub: Technology Street Fair on Ocean Avenue :See Details Here

City of Santa Monica, StartupStarter, Inc., Downtown Santa Monica, Inc. (DTSM)

  • Sip & Scale (Invite Only)

AMP Beauty

10:30 AM

Socialtrait Inc

11:00 AM

Mucker Capital, LeadrPro, JP Morgan, K&L Gates

12:00 PM

Global Venture Network, GS1US, The FutureList, FusionAuth

1:00 PM

Cherry Hill Advisory, Crescent

1:30 PM

Charlie Financial, Aprime Technology

4:00 PM

Nathan Family Office

Artium AI, Freeplay, Silicon Valley Bank

Sidebar Summit, Redwood Collective

4:30 PM

HIRECLOUT

5:00 PM

Los Angeles Fun Events

Orbis86

6:00 PM

ImaginingForward

PowerYou AI

Musa Capital

Hustle Fund

VCPE Groups, Entrepreneur Ventures

Hive

A16z

Tech Pitch Roast Comedy LLC

Human To Human

7:00 PM

Verve, M13, Stifel, WSGR

Frances Mendez, Ryan Edwards

VENICE

7:00 AM

Bankless Ventures

Powerful Stuff, Drybaby

8:00 AM

J.P. Morgan Startup Banking Team - LA

9:00 AM

Google

10:15 AM

Open Venture Capital, Empowered Yoga Venice, Oya Femtech Apparel, Wellness Growth Ventures

12:00 PM

J.P. Morgan Innovation Economy Team - LA

Crypto Mondays, Continuum, Female Funders Club

4:00 PM

J.P. Morgan, WICIF, MCJ

6:00 PM

Product Manager Association of Los Angeles

6:30 PM

HITMKR Inc., The Bushido Group, Mission Matters

VIRTUAL

8:30 AM

Clutch Talent

WESTLAKE VILLAGE

11:00 AM

Hub 101, Steven Dorfman Center for Innovation & Entrepreneurship, California Lutheran University

WESTSIDE

3:00 PM

MaC Venture Capital

  • Speaker Panel: Leveling the playing field - Removing the barriers to entry for developers :See Details Here

Elemental Computing Inc.

Each session provides unique opportunities to gain insights, network, and explore various fields of tech innovation. For updates or more event information, visit theofficial Tech Week calendar. Enjoy the start of LA Tech Week 2024!


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OpenAI's $6.6B Power Play: The Future of AI Just Got a Massive Boost 💰🚀
Image Source: Open AI - Sam Altman

🔦 Spotlight

OpenAI is making some exciting moves! The company just completed a massive $6.6 billion funding round, pushing its valuation to an impressive $157 billion. Thrive Capital led the charge, with big names like Andreessen Horowitz and Founders Fund also joining in. This investment will allow OpenAI to further scale its operations and advance AI technologies like GPT-4 across various sectors such as healthcare, entertainment, and business.

But that’s not the only exciting news. OpenAI has also secured an additional$1 billion credit facility, giving the company even more financial flexibility to execute its ambitious growth plans. This safety net ensures that OpenAI has the resources to scale safely and effectively while continuing to lead the AI space.

AI is becoming integral to industries worldwide, and OpenAI’s products—like ChatGPT—are seeing rapid adoption. From education to enterprise solutions, the company is driving significant advancements in how AI is integrated into everyday life.

Following Microsoft’s $10 billion investment earlier this year, this latest round underscores the market’s confidence in OpenAI’s potential. With its strong focus on responsible AI deployment and ethical scaling, the company is set to shape the future of AI in a way that benefits a broad range of industries and addresses global challenges.

As AI evolves, OpenAI remains dedicated to pushing boundaries while ensuring that its innovations prioritize safety, scalability, and social impact. Keep an eye on this space—big things are on the horizon!


🤝 Venture Deals

LA Companies

  • Impulse Space, a Redondo Beach-based company specializing in in-space transportation services, raised $150M in Series B funding led by Founders Fund, bringing its total funding to $225M, to expand its team and advance production of its Helios and Mira vehicles. - learn more
  • Nusano has secured over $115M in Series C financing, led by The Wasatch Group, to accelerate the commercialization of its radioisotope production technology, aimed at improving cancer treatment and medical diagnostics. - learn more
  • Future Trash, a multidisciplinary creative studio, has raised a $5M Seed funding round from TIRTA and General Catalyst to develop original intellectual property (IP) within Fortnite, focusing on building unique in-game content and experiences. - learn more
  • XType, the leading software company for multi-instance management on the ServiceNow platform, has raised a $21M Series A funding round led by Norwest Venture Partners to accelerate innovation and expand its platform capabilities on the ServiceNow platform. - learn more
  • 3Laws Robotics, a robotics company focused on building AI-powered platforms to enhance the safety, security, and operational efficiency of robotic systems, has raised a $4.1M Seed funding round led by TenOneTen Ventures. - learn more

LA Venture Funds
  • Watertower Ventures participated in the $8M Series A funding round for DocJuris, a leader in AI-based contract review and negotiation software that automates key tasks to streamline the contract process for enterprise teams and general counsels. - learn more
  • Progression Fund participated in a $3.7M Seed funding round for Permanent, a company focused on advancing sustainable agriculture by developing solutions that improve soil health and productivity. - learn more


LA Exits

  • Loom, an educational community platform that empowers women by providing comprehensive resources on reproductive health, sexual wellness, and parenting education, has been acquired by women's health brand Perelel, marking a significant expansion in the women's health and wellness sector. - learn more

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⚠️📲🌩️ Your Digital Lifeline: Top Tech Apps for Natural Disasters

Living in LA means being ready for anything—quakes, wildfires, crazy weather, you name it. Luckily, there’s a suite of tech apps designed to keep you informed, connected, and safe when disaster strikes. From real-time alerts to staying in touch with loved ones, these apps have you covered. Here’s the ultimate list to help you handle whatever chaos comes your way in LA County.

Get Real-Time Alerts

Image Source: MyRadar

FEMA App
  • What it does: Provides real-time alerts from the National Weather Service, along with shelter and disaster recovery info.
  • Key features: Weather alerts, shelter locator, and preparedness resources.
  • Available on:iOS | Android
MyRadar Weather Radar
  • What it does: Offers real-time, animated radar for tracking severe weather and storms.
  • Key features: Live radar, storm tracking, and severe weather alerts.
  • Available on:iOS | Android
Clime: NOAA Weather Radar
  • What it does: Delivers real-time radar and weather updates, with wildfire and flood tracking.
  • Key features: Customizable weather alerts, disaster tracking.
  • Available on:iOS | Android
American Red Cross Emergency App
  • What it does: Provides real-time alerts for over 35 types of emergencies, plus disaster preparedness tips.
  • Key features: Alerts, safety check-ins, and emergency tips.
  • Available on:iOS | Android
My Earthquake Alerts & Feed
  • What it does: Sends real-time earthquake alerts, with maps and detailed data.
  • Key features: Earthquake alerts, customizable notifications, detailed maps.
  • Available on:iOS | Android
Citizen
  • What it does: Delivers real-time alerts for emergencies, including natural disasters and crime near your location.
  • Key features: Safety alerts, live incident reports, and community updates.
  • Available on:iOS | Android

Stay Connected with Loved Ones

Image Source: Life360

While social media apps like Facebook and X provide real-time updates, additional tools can help with communication and location sharing, ensuring you stay connected and safe.

Nextdoor
  • What it does: Connects neighbors with real-time local updates on emergencies and community events.
  • Key features: Neighborhood alerts, local info, resource sharing.
  • Available on:iOS | Android
WhatsApp
  • What it does: Enables secure messaging, location sharing, and video/voice calls with family and friends.
  • Key features: End-to-end encryption, location sharing, voice/video calls.
  • Available on:iOS | Android
Zello Walkie Talkie
  • What it does: Turns your phone into a push-to-talk walkie-talkie for communication in low-signal areas.
  • Key features: Push-to-talk, works over Wi-Fi/data, group communication.
  • Available on:iOS | Android
Glympse – Share Your Location
  • What it does: Lets users share real-time locations with family and friends without needing an account.
  • Key features: Location sharing, ETA updates, private tracking.
  • Available on:iOS | Android
Life360
  • What it does: Tracks real-time location of family members and provides emergency SOS alerts.
  • Key features: Family location tracking, emergency alerts, crash detection.
  • Available on:iOS | Android

Stay Mobile

Image Source: PlugShare

For navigating road closures and traffic during disasters, Google Maps and Waze are essential tools that offer real-time updates and alternate routes. Along with these go-to options, there are additional apps that can help you stay mobile when it matters most.

GasBuddy
  • What it does: Locates nearby gas stations and provides real-time updates on fuel availability and prices.
  • Key features: Gas station locator, fuel prices, availability checks.
  • Available on:iOS | Android
PlugShare
  • What it does: Provides a comprehensive map of public EV charging stations worldwide. It offers real-time availability, pricing, user reviews, and photos of charging stations, helping you find the best nearby options.
  • Key features: Real-time station availability, detailed station info, user reviews, and trip planning.
  • Available on:iOS | Android

Traditional Preparedness Tips

In addition to these tech apps, it’s crucial to prepare for natural disasters with traditional methods:

  • Build a disaster kit: Gather essential supplies like food, water, first aid supplies, and a flashlight.
  • Develop an evacuation plan: Determine where you will go and how you will get there in case of an emergency.
  • Keep emergency contacts handy: Make a list of important phone numbers.

Maximize Battery Life and Data During Emergencies

During disasters, power outages and increased network traffic can affect your device's battery life and data usage. Consider the following:

  • Keep your devices charged: Use portable or solar-powered chargers to extend battery life.
  • Conserve data: Use Wi-Fi hotspots when available to avoid excessive data charges.

These apps are your go-to tools for staying informed, connected, and ready for anything in Los Angeles County. Whether you need real-time alerts, navigation assistance, or ways to keep in touch with loved ones, having these apps on hand can make all the difference when it matters most.

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