babylist

babylist

Two weeks before her first son was born, entrepreneur Natalie Gordon became frustrated with the limited options for baby registries. So she created her own — as a side project.

That side project is now a fast-growing, multimillion-dollar business known as Babylist.

Gordon joined this week's episode of the Behind Her Empire podcast to discuss how she built her startup with little VC investment and how the "failure" of her previous business set her up for success at Babylist.


Read more Show less
Trending