Behind Her Empire: Dermalogica Founder Jane Wurwand on Developing a Skill

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Dermalogica founder Jane Wurwand

"Learn to do something."

Dermalogica founder Jane Wurwand credits her mother's advice for motivating her and her sisters into higher education and independence. Two of her sisters became nurses. Another became a lab technician. Wurwand studied skin therapy.

"She wanted to make sure that whatever happened, we would have an ability to earn money, to be financially independent with a skill set that we had learned and therefore it could never really be taken away," said Wurwand.

Today, Wurwand is the founder of a multimillion-dollar international brand with a dedicated following. On this week's episode of the Behind Her Empire podcast, she tells her story and what inspired her entrepreneurial passion.


After landing a job as a hairdresser in South Africa for a while, Wurwand found herself moving to California.

"If you've never emigrated to the United States, I will tell you, it was the golden ticket in Willy Wonka's chocolate bar. You did not say no, especially to a green card."

Wurwand soon learned California required a license to become a cosmetologist and found that few places provided the proper training for skin therapists like her. With only $14,000, she launched her own skin therapy courses in a small classroom in Los Angeles.

Those lessons would eventually become her company Dermalogica, one of the world's premier skincare brands.

"We started as an education company, and three years later, launched Dermalogica, because we realized there was no American-made professional salon product either. That's kind of crazy. I mean, who knew," said Wurwand.

Hear more of the Behind Her Empire podcast. Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

dot.LA Audience Engagement Intern Joshua Letona contributed to this post.

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Venture Deals in LA Are Slowing Down, And Other Takeaways From Our Quarterly VC Survey

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Venture Deals in LA Are Slowing Down, And Other Takeaways From Our Quarterly VC Survey
Shutterstock

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Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

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Photo by Venti Views on Unsplash

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