Behind Her Empire: Meet YouTuber, Founder, New Mother and Designer Desi Perkins

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire: Meet YouTuber, Founder, New Mother and Designer Desi Perkins

On this week's episode of Behind Her Empire hear from Desi Perkins, a digital content creator, influencer, as well as founder and CEO of her namesake eyewear brand Dezi and skincare line Dezi Skin.

Before she rose to internet fame, Perkins worked in the service industry as a cocktail waitress. She describes how working in hospitality gave her indispensable skills like adaptability, problem solving and the ability to quickly connect with people. But, she said, it was incredibly difficult, and that she faced a lot of misogyny in her daily work environment.

At the urging of her then-boyfriend (now husband), she decided to quit working as a waitress. Perkins says this was "a big turning point in my life" and that it helped her to sort out what she really wanted to do.

"I always thought, 'I'm going to do something great with my life, I'm going to do something great.' And then I reached a point where I was like, wait, 'maybe I'm not'," Perkins said. "And that was so tragic for me that I even let my mind go there because I think you should always be in your own corner."

Perkins is a creative person, and her big break came when she was recognized as a makeup artist after helping create her husband's Halloween skeleton look. From there, she said she "just kept saying yes to these opportunities. And I realized, 'wow, makeup is a really amazing outlet for me creatively, and I'm gonna just try to pursue this'."

From that point in 2013, Perkins began posting on Youtube and other platforms. Today, she has over 3 million subscribers.

"What's great about these kinds of platforms is obviously your viewers, they grow with you," she said, adding that it also made it easier to be more authentic and personal.

Her rapid growth as an influencer meant Perkins had to become her own manager and editor. She put her own savings into making her own company because she was so passionate about it, bootstrapping so she wouldn't have to compromise on her vision.

Today, Perkins works with her family and a select few employees to run her brand, and is looking to expand.

Desi Perkins is a digital content creator, YouTuber, and the Founder/CEO of Dezi and Dezi Skin.

"Now anyone can be a creator, it doesn't matter if you're big or small. As far as followers, especially with platforms like TikTok, I think people just want to see something they can relate to. And the great thing about that is that there's like a platform for everybody, because somebody will relate to you." —Desi Perkins

dot.LA Engagement Intern Colleen Tufts contributed to this post.

Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

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The Streamy Awards Prove that Online Creators and Traditional Media Are Still Disconnected

Kristin Snyder

Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

tiktok influencers around a trophy ​
Andria Moore /Charli D'Amelio/Addison Rae/JiDion

Every year, the Streamy Awards, which is considered the top award show within the creator economy, reveals which creators are capturing the largest audiences. This past Sunday, the event, held at The Beverly Hilton, highlighted some of the biggest names in the influencer game, chief among them Mr. Beast and Charli D’Amelio. It had all the trappings of a traditional award show—extravagant gowns, quippy acceptance speeches and musical interludes. But, as TikTok creator Adam Rose told The Washington Post, the Streamys still lacks the legitimacy of traditional award shows.

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Slingshot Aerospace Raises $40 Million to Expand Space Object Sensor Network

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to and find him on Twitter @Samsonamore.

Slingshot Aerospace Raises $40 Million to Expand Space Object Sensor Network
Photo: Slingshot Aerospace

Slingshot Aerospace, the El Segundo-based startup developing software for managing objects in space’s orbit, raised $40.9 million to build out its global network of sensors and recruit new customers both private and public.

The round was a follow-on to Slingshot’s $25 million Series A-1 raise in March.

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Can EV Charging Companies Survive Without Multiple Revenue Streams?

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

charging station
Blink Charging

It ain’t easy being a charging company…or at least a lot of them aren’t making it look easy. Between reports of abysmal charger uptime, declining stock values, lack of standards and meaningless jargon (is “hyper” really faster than “ultra?”), the race to electrify America’s roads has been a bumpy one. For Miami-based Blink Charging, however, the solution to smoothing the transition may be about becoming more than just a charger company.

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