Star Trek’s William Shatner Finally Reaches The Final Frontier in Blue Origin Spaceship

Alan Boyle, GeekWire

GeekWire contributing editor Alan Boyle is an award-winning science writer and veteran space reporter. Formerly of NBCNews.com, he is the author of "The Case for Pluto: How a Little Planet Made a Big Difference." Follow him via CosmicLog.com, on Twitter @b0yle, and on Facebook and MeWe.

Blue Origin

Reality caught up with science fiction today when Star Trek actor William Shatner, a.k.a. Captain James T. Kirk, briefly crossed into outer space aboard Blue Origin's New Shepard suborbital spaceship.

In the process, the 90-year-old Shatner took the title of oldest human in space, less than three months after 82-year-old aviation pioneer Wally Funk set that record on Blue Origin's first-ever crewed flight.


"How about that, guys?" Shatner could be heard saying during the descent. "That was unlike anything they described. … That was unlike anything you could ever feel."

Today's mission at Blue Origin's Launch Site One in West Texas was the 18th for the New Shepard breed of spaceships, including 16 uncrewed flights over the past six years. It marked a bright day for Jeff Bezos' Kent, Wash.-based space venture, coming amid a set of challenges and controversies.

The flight followed the pattern set by July's milestone mission, which carried Funk, Bezos, his brother Mark and Dutch student Oliver Daemen across the 100-kilometer (62-mile) space boundary known as the Karman Line.

Today, Shatner was joined by three other spacefliers: Chris Boshuizen, a venture capitalist who co-founded Planet Labs; Glen de Vries, a co-founder of Medidata Solutions who is now an executive at Dassault Systems; and Audrey Powers, Blue Origin's vice president of New Shepard mission and flight operations.

Boshuizen and de Vries paid an undisclosed fare for their trip, while Shatner and Powers flew on Blue Origin's behalf.

Before heading out to the launch pad, Blue Origin crew trainer Sarah Knights presented the quartet with commemorative coins. "Heads we go, tails we don't," Shatner joked.

While the booster flew itself to a touchdown on a landing pad not far from the launch pad, the four space travelers returned to their seats for a parachute-aided descent back to the Texas desert. The trip took 10 minutes and 17 seconds.

Blue OriginThe crew capsule sits at its landing site.

After the landing, Bezos opened the hatch and ushered the crew out for a round of hugs from friends and family — and a spray of celebratory champagne.

"Everybody in the world needs to do this," Shatner told Bezos as he stood outside the capsule. "It was unbelievable. … To see the blue colors just whip by, and now you're staring into blackness. … There is Mother Earth and comfort, and there is space. Is there death? I don't know.

"What you've given me is the most profound experience I can imagine," said Shatner, seemingly overcome. "I'm so filled with emotion about what just happened. It's so extraordinary. I hope I never recover from this."

Bezos then gave each of the fliers a custom-made astronaut pin and a hug. Thousands of postcards were packed aboard the capsule for the Club for the Future, Blue Origin's nonprofit educational program, and they'll be returned to senders now that they've come back from space.

Shatner was the star of today's mission, thanks to his long-running status as a space-show celebrity. He was the starship captain in the original "Star Trek" series in 1966-1969, in an age before his three shipmates were born, and went on to roles in a string of Star Trek movies as well as non-spacey films and TV series.

Blue OriginThe New Shepard crew capsule descends to its touchdown.

He's also served as a pitchman for Priceline, and at times, Shatner sounded as if he was playing that role in an unofficial capacity for Bezos and his space vision. "Jeff Bezos' concept to make living and building in space, and to make pollution a thing of the past — what noble ambitions those are, and somebody has to start it," he said in a pre-launch video released by Blue Origin.

So far, New Shepard seems to be the most successful element of Blue Origin's multi-pronged space program. After July's first crewed mission, Bezos said that his 21-year-old space venture had racked up nearly $100 million in private sales for future suborbital spaceflights. The next crewed flight is expected to take place late this year, and there'll be uncrewed research missions as well.

Blue Origin has faced setbacks on other fronts, including delays in the development of its next-generation BE-4 rocket engine and its orbital-class New Glenn rocket. This spring, it lost out to SpaceX in a multibillion-dollar competition to build the first lunar lander to carry astronauts for NASA's Artemis moon program. A ruling on Blue Origin's legal challenge is expected next month.

Blue OriginThe crew capsule sits at its landing site.

There have been signs of internal dissension as well: Last month, an essay attributed to 21 current and former Blue Origin employees accused the company of laxity when it comes to sexual harassment and flight safety.

According to the essay, most of the authors "would not fly on a Blue Origin vehicle" due to safety concerns. Perhaps in response to the essay, today's Blue Origin webcast made a point of emphasizing the safety of the New Shepard system.

"There are a lot of people at Blue that would be excited to fly on New Shepard, and I'm happy to count myself as one of them. It's a fantastic system. It's a very robust system," Andrew Lake, senior director of New Shepard safety and mission assurance, said in a pre-recorded interview.

"Well, I hope we get to go one day," replied Ariane Cornell, who doubles as a launch commentator as well as Blue Origin's director of astronaut and orbital sales.

This article originally appeared on GeekWire.

⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

🔦 Spotlight

Happy Friday Los Angeles,

The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

For updates or more event information, visit the official Tech Week calendar.


🤝 Venture Deals

LA Companies

  • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

LA Venture Funds
  • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
  • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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    🌴🧑‍💻 Your Guide to LA Tech Week 2024

    🔦 Spotlight

    Happy Friday Los Angeles,

    As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


    What to Look Forward To

    Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

    Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

    Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

    Plan your week with the daily lineup, organized by location for easy navigation:

    For updates or more event information, visit the official Tech Week calendar.

    Enjoy LA Tech Week 2024!!


    🤝 Venture Deals

    LA Companies

    • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
    • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

      LA Venture Funds
      • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
      • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
      • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


        LA Exits

        • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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        LA Tech Week 2024: Saturday-Sunday Event Lineup
        tech-week

        Here’s what’s happening during the closing weekend (Oct 19 - Oct 20) of LA Tech Week 2024! Events are organized by location so you can easily catch the sessions that interest you most.

        SATURDAY EVENTS

        BEVERLY HILLS

        12:00 PM

        • BIG Showcase (Invite Only):

        BIG Showcase (Invite Only)

        2:00 PM

        Light Dao

        Struck Capital, Seahorse Express

        EAGLE ROCK

        12:00 PM

        Sunrise Integration, Shopify

        EL SEGUNDO

        9:00 PM

        Administratum, Valar Atomics

        HOLLYWOOD

        10:00 AM

        Passes

        MALIBU

        6:00 PM

        • Malibu Beachfront Investors Networking & Wine Tasting:See Details

        Gaya Ventures

        MARINA DEL RAY

        6:00 PM

        • Awaken Your Spirit: A Journey of Transformation (Invite Only)

        Sagos Distro, Alma Wellness

        SANTA MONICA

        7:00 AM

        Founders Running Club

        8:30 AM

        Techstars

        9:00 AM

        Magic Mind

        StartupStarter, Inc., City of Santa Monica

        10:00 AM

        Gen She

        AI LA

        Crea, Barry's, Unsubscribe

        10:30 AM

        Plantologist

        11:30 AM

        • Pickleball Palooza (Invite Only)

        YouTube

        1:00 PM

        • Realfren Games: From strangers to an inner Realfren within 52 weekends: See Details

        Office for Humanity and Circuit Works

        • Talking blockchain technology with special guests: See Details

        LadyDayDao

        5:00 PM

        KARD, What's Plots

        THE VALLEY

        7:00 AM

        Camino5

        VENICE

        9:00 AM

        Westside Yogis

        11:00 AM

        Open App

        1:00 PM

        Ripe and Teddy's Hot House

        4:00 PM

        • Fashion Forward: How AI is Redefining the Fashion Industry: See Details

        VIAVIA, BNTO.RENT, ALMA.AI

        VIRTUAL

        11:00 AM

        BLCK UNICRN

        WEST HOLLYWOOD

        7:00 PM

        Next Sequence

        SUNDAY EVENTS

        INGLEWOOD

        12:00 PM

        Entrepreneur Ventures, VCPE GROUPS

        PLAYA DEL RAY

        2:00 PM

        AI LA, DELL, NVIDIA

        SANTA MONICA

        10:00 AM

        • Women Founders, Cold Brew & Beach View, Rooftop: See Details

        Clutch Talent

        11:00 AM

        11DollarSunglasses.com, Less Litter Foundation

        12:00 PM

        Data in LA, Amplitude

        12:30 AM

        New Moon, Warner UK Innovations

        TOPANGA CANYON

        3:00 PM

        Dreamore

        VENICE

        8:00 AM

        • Surf session with founders, investors, creators: See Details

        Surfed Club, Bow Shock

        12:00 PM

        • Podcast Panel and Brunch: LA Tech Community Builders: See Details

        WeAreLATech.com, Blankspaces.com

        VIRTUAL

        2:00 PM

        BLCK UNICRN


        For updates or more event information, visit the official Tech Week calendar.

        Enjoy LA Tech Week 2024!


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