

Get in the KNOW
on LA Startups & Tech
X
Courtesy of Mercedes-Benz/Bosch
Mercedes-Benz Offers a Glimpse Into a Future Where Your Car Parks Itself
Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
Sign up for dot.LA's daily newsletterfor the latest news on Southern California's tech, startup and venture capital scene.
Angelenos famously hate parking, but soon their cars may be able to park themselves thanks to a collaboration between Mercedes-Benz and German engineering firm Bosch.
At a demonstration in Downtown Los Angeles on Wednesday, Mercedes and Bosch gave the first U.S. test run showcasing the fruits of their collaboration: an electric Mercedes-Benz 2022 EQS 580 luxury sedan capable of navigating itself into a parking spot.
Painted in bright teal stripes, the sedan first let its driver out at a designated spot. Then, a tap of a Mercedes-Benz phone app locked the vehicle and sent it, at a gradual pace, to the first available parking space. Later, a ping from the app woke up the car—which turned itself on, pulled out of the parking spot and slowly made its way to the driver’s pickup point.
Painted in bright teal stripes, an electric Mercedes-Benz 2022 EQS 580 pulls into a parking spot with no driver.Courtesy of Mercedes-Benz/Bosch
A Bosch engineer stepped in front of the car several times as it was driving to demonstrate its safety features; if sensors detect a presence or any motion in front of the car, they’ll tell it to stop a safe distance away. (For extra security, a person walked alongside the car with an emergency shut-off button.)
Kay Stepper, Bosch’s senior vice president of automated driving for North America, noted that the self-parking technology relies on sensors and cameras built into its surrounding environment, which guide the car into its space. (The sensors are installed on the ground, while the cameras are mounted above.) He added that the technology could be applied to any type of car, so long as a manufacturer makes it compatible with its vehicle.
“The unique thing is really that we are not using any of the in-vehicle sensors—it’s a purely infrastructure-based solution,” Stepper told dot.LA.
Courtesy of Mercedes-Benz/Bosch
The vehicle pulls out from its parking spot and drives itself to its owner.
The demo marked the first time that Mercedes and Bosch have tested the technology outside of Germany. In their home country, the driverless parking capability is already installed and ready to use at Stuttgart Airport pending final regulatory approval, according to Philipp Skogstad, Mercedes’ president and CEO of North American research and development.
A handful of other auto industry names are also investing in automated valets, including the Volkswagen Group-owned CARIAD, which demonstrated its technology at an industry summit in Munich last. Yet another competitor is Maryland-based STEER. Other companies focused on autonomous technology from more of a road-driving perspective are Google’s Waymo and, of course, Tesla.
Skogstad acknowledged the increasingly crowded playing field. “Automated driving is such a complex task requiring so many pieces to come together that nobody can do that alone,” he said. “No matter how much money you have, you need partners.”
A Bosch engineer tests the self-parking car’s pick-up options.Courtesy of Mercedes-Benz/Bosch
Stepper noted that Bosch is “intensely” focused on finding collaborators in the “smart infrastructure” space who can help it implement a driverless parking network. The next step, he added, is to convince local parking operators to invest in the technology. Without human error (consider that driver in your apartment building’s garage who’s always double-parked), he estimated that a fully-automated parking lot could fit up to 20% more cars.
And what about the valet workers—such as those on hand at the demo, who were kind enough to park cars for the event’s attendees the old-fashioned way? A Bosch spokesperson noted that they wouldn’t exactly be put out of business, as self-parking garages would still need humans to operate and maintain their technology and act as a safeguard.
From Your Site Articles
- Autonomous Vehicle Companies Doubled Their Testing Miles - dot.LA ›
- Motional Expands Its Autonomous Vehicle Operations in LA - dot.LA ›
Related Articles Around the Web
Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
https://twitter.com/samsonamore
samsonamore@dot.la
Here's How To Get a Digital License Plate In California
03:49 PM | October 14, 2022
Photo by Clayton Cardinalli on Unsplash
Thanks to a new bill passed on October 5, California drivers now have the choice to chuck their traditional metal license plates and replace them with digital ones.
The plates are referred to as “Rplate” and were developed by Sacramento-based Reviver. A news release on Reviver’s website that accompanied the bill’s passage states that there are “two device options enabling vehicle owners to connect their vehicle with a suite of services including in-app registration renewal, visual personalization, vehicle location services and security features such as easily reporting a vehicle as stolen.”
Reviver Auto Current and Future CapabilitiesFrom Youtube
There are wired (connected to and powered by a vehicle’s electrical system) and battery-powered options, and drivers can choose to pay for their plates monthly or annually. Four-year agreements for battery-powered plates begin at $19.95 a month or $215.40 yearly. Commercial vehicles will pay $275.40 each year for wired plates. A two-year agreement for wired plates costs $24.95 per month. Drivers can choose to install their plates, but on its website, Reviver offers professional installation for $150.
A pilot digital plate program was launched in 2018, and according to the Los Angeles Times, there were 175,000 participants. The new bill ensures all 27 million California drivers can elect to get a digital plate of their own.
California is the third state after Arizona and Michigan to offer digital plates to all drivers, while Texas currently only provides the digital option for commercial vehicles. In July 2022, Deseret News reported that Colorado might also offer the option. They have several advantages over the classic metal plates as well—as the L.A. Times notes, digital plates will streamline registration renewals and reduce time spent at the DMV. They also have light and dark modes, according to Reviver’s website. Thanks to an accompanying app, they act as additional vehicle security, alerting drivers to unexpected vehicle movements and providing a method to report stolen vehicles.
As part of the new digital plate program, Reviver touts its products’ connectivity, stating that in addition to Bluetooth capabilities, digital plates have “national 5G network connectivity and stability.” But don’t worry—the same plates purportedly protect owner privacy with cloud support and encrypted software updates.
5 Reasons to avoid the digital license plate | Ride TechFrom Youtube
After the Rplate pilot program was announced four years ago, some raised questions about just how good an idea digital plates might be. Reviver and others who support switching to digital emphasize personalization, efficient DMV operations and connectivity. However, a 2018 post published by Sophos’s Naked Security blog pointed out that “the plates could be as susceptible to hacking as other wireless and IoT technologies,” noting that everyday “objects – things like kettles, TVs, and baby monitors – are getting connected to the internet with elementary security flaws still in place.”
To that end, a May 2018 syndicated New York Times news service article about digital plates quoted the Electronic Frontier Foundation (EFF), which warned that such a device could be a “‘honeypot of data,’ recording the drivers’ trips to the grocery store, or to a protest, or to an abortion clinic.”
For now, Rplates are another option in addition to old-fashioned metal, and many are likely to opt out due to cost alone. If you decide to go the digital route, however, it helps if you know what you could be getting yourself into.
From Your Site Articles
- 8 Alternatives to Uber and Lyft in California - dot.LA ›
- Automotus Will Monitor Santa Monica's New Drop-Off Zone - dot.LA ›
- Metropolis CEO Alex Israel on Parking's Future - dot.LA ›
Related Articles Around the Web
Read moreShow less
Steve Huff
Steve Huff is an Editor and Reporter at dot.LA. Steve was previously managing editor for The Metaverse Post and before that deputy digital editor for Maxim magazine. He has written for Inside Hook, Observer and New York Mag. Steve is the author of two official tie-ins books for AMC’s hit “Breaking Bad” prequel, “Better Call Saul.” He’s also a classically-trained tenor and has performed with opera companies and orchestras all over the Eastern U.S. He lives in the greater Boston metro area with his wife, educator Dr. Dana Huff.
steve@dot.la
🔦 Spotlight
Hello Los Angeles, and happy Friday!
Memorial Day Weekend is finally here, and it seems even PCH got the memo, just in time for those coastal drives to kick off summer, traffic jams included. Speaking of navigation, El Segundo based startup CX2 has charted its own impressive course this week, securing $31 million in a Series A round led by Point72 Ventures, with participation from Andreessen Horowitz, 8VC, and Pax Ventures, to boost its mission in electronic warfare.
Electronic warfare (EW), for those of us who aren't regulars at the Pentagon, involves the tactical use of electromagnetic energy to control the spectrum, essentially jamming or confusing enemy communications and radar systems. CX2 was founded by a diverse and experienced group: Nathan Mintz, who brings deep expertise in defense technology from previous ventures such as Epirus and Spartan; Mark Trefgarne, a software entrepreneur known for a successful acquisition by Meta; Lee Thompson, an expert RF engineer previously with SpaceX; and Porter Smith, whose practical insights stem from his background as a U.S. Army helicopter pilot and subsequent experience as an investor.
The new funds will help CX2 scale its team and accelerate the development of advanced tools, including autonomous drones and specialized signals-intelligence systems. These innovations promise precision interference without collateral disruptions, addressing critical defense capability gaps identified by industry experts.
With tensions escalating globally, there's big demand for next-gen defense solutions, and CX2’s technology positions them as a major player in shaping future electronic battlespaces.
Dive deeper into the details and check out this week's roundup of LA’s venture deals and acquisitions below.
Here's to a weekend filled with sunshine, clear roads (fingers crossed), and tech that keeps pushing boundaries!
🤝 Venture Deals
LA Companies
- Axle Health, founded by former Uber execs, raised $10M in Gaa Series A round led by F-Prime Capital to expand its AI-powered logistics platform for home healthcare. The software streamlines scheduling, routing, and patient engagement, and is now used by major health systems and agencies across all 50 states. The company has seen 10x revenue growth over the past year. - learn more
- Promise, a generative AI studio based in Venice, California, has secured a strategic investment from Google's AI Futures Fund, alongside contributions from The North Road Company, and others. This funding will support Promise's integration of advanced AI technologies into its proprietary production platform, MUSE, and facilitate collaborations with Google's DeepMind researchers to push the boundaries of AI-driven storytelling. The studio plans to commence production on its first feature-length film this year, marking a significant step in its mission to blend human creativity with cutting-edge AI tools in filmmaking. - learn more
- Final Boss Sour, a Los Angeles-based snack brand blending gaming nostalgia with sour fruit treats, raised $4M in a Seed 2 round. The funds will go toward expanding distribution, product innovation, and creator partnerships. The company also launched a new tropical sampler box featuring real fruit flavors like mango, pineapple, and kiwi. - learn more
- VUZ, a UAE-based immersive media platform, raised $12M in a pre-Series C round led by the International Finance Corporation with participation from CrossWork.us, among others, to fuel global expansion and enhance its AI-powered streaming experiences. The funding brings its total raised to over $35M and will support growth across the U.S., Africa, Asia, and the Middle East. VUZ, now EBITDA positive, hosts 30,000+ hours of immersive content and has exclusive deals with leagues like LaLiga and Serie A. - learn more
LA Venture Funds
- B Capital co-led Data Sutram's $9M Series A funding round, supporting the company's expansion of its AI-driven fraud detection platform into sectors like cryptocurrency, gaming, and insurance. The investment will also aid in strengthening Data Sutram's AI capabilities and facilitating its international growth into markets such as the Middle East and Southeast Asia. - learn more
- Upfront Ventures led Clair's $23.2M Series B funding round, reinforcing its commitment to the fintech startup it initially backed during the seed stage. Clair provides embedded earned wage access (EWA) solutions, allowing employees to access their earnings instantly through integrations with payroll and workforce management platforms like Gusto and TriNet. The new funding will support Clair's expansion across more than 29,000 business locations and enhance its partnerships with additional HR and payroll providers. - learn more
- Rebel Fund participated in Keep's recent C$108M funding round, supporting the Toronto-based fintech's mission to modernize small business banking in Canada. Keep offers an all-in-one financial platform tailored to Canadian small businesses, addressing challenges like outdated systems and limited access to credit. The funding will help Keep expand its services, which include business credit cards, expense tracking, and multi-currency accounts, to more entrepreneurs across the country. - learn more
- MarcyPen Capital Partners participated in SparkCharge's $30.5M funding round, supporting the expansion of its mobile, off-grid EV charging services across North America. This investment will help SparkCharge scale its Charging-as-a-Service model, enabling fleets to adopt electric vehicles without the need for permanent infrastructure. - learn more
- Matter Venture Partners participated in Biostate AI's $12M Series A funding round, supporting the Houston-based startup's mission to revolutionize molecular diagnostics through affordable RNA sequencing and generative AI. Biostate AI aims to build a comprehensive RNA sequencing dataset to train AI models capable of predicting disease progression and treatment responses, thereby advancing precision medicine. - learn more
- Prototype Capital participated in Sensmore's €6.5M funding round, supporting the German robotics startup's mission to retrofit heavy machinery with AI-driven automation. Sensmore's technology enables real-time automation of complex tasks in industries like construction and mining. The investment will help expand Sensmore's Physical AI platform, enhancing productivity and safety in industrial operations. - learn more
Read moreShow less
RELATEDTRENDING
LA TECH JOBS