Electric on the Ends, Autonomous in the Middle: HP's Plan for a New EV Trucking Supply Chain

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

Electric on the Ends, Autonomous in the Middle: HP's Plan for a New EV Trucking Supply Chain

The COVID-19 pandemic has laid bare many defects in our society, but chief among them may be the fragility of our supply chains. From toilet paper to bicycles to lumber, the virus has shown that even relatively minor disruptions to the chain can cause long-term shortages of important goods.

In Los Angeles, a San Francisco-based autonomous trucking company is carrying out a new pilot program with computer hardware giant HP Inc. In the next couple of years, the startup wants to reduce emissions and transit times in HP's supply chains. And if it's successful, expand the model to other companies.


Founded in 2016, Embark has been focused on creating fully autonomous trucks to ferry goods around the United States. As part of the partnership with HP, the company has detailed plans for a pilot program that would use a mixture of electric vehicles and fully autonomous trucks to ferry HP's hardware around Los Angeles and beyond.

The shipping strategy uses a fleet of human-driven electric trucks, specifically the BYD 8TT, to make first and last mile trips: Goods move from an HP facility to a transfer point on a human-piloted electric vehicle. Then they're moved onto a non-electric autonomous truck for the middle leg of the journey. Finally, they're moved back onto another electric truck for delivery.

The program's initiation comes just a few months after Embark announced a plan to go public via a $5.2 billion SPAC deal. They join competitors TuSimple and Plus in the publicly traded autonomous trucking world. The landscape is heating up and investors are taking notice, but the markets appear to harbor some uncertainty in terms of whether fully autonomous driving is possible, and if so, on what timescales.

TuSimple's stock price has ping-ponged between approximately $70 and $30 over the past 3 months reflecting the incredible opportunity and challenge that autonomous driving represents

Embark autonomous shippingElectric on the ends, autonomous in the middle.

"All of these partnerships that advance transportation options and transportation possibilities are certainly welcome. All of this is motherhood and apple pie," said Ram Pendyala, a transportation systems expert at Arizona State University. "The question is what is real and what is truly going to make a tangible and noticeable difference."

The electric vehicle component of the pilot, Penyala said, is a no-brainer. Switching to electric trucks for short-range trips is an easy and effective way to significantly reduce emissions. Amazon is reportedly on the way to amassing a fleet of 100,000 electric delivery vans with the same intention. Sam Abidi, head of business development at Embark, said their preliminary research suggests that "the use of autonomous and electric trucks can remove up to 50,000 tons of CO2 from HP's supply chain over 10 years."

Embark is hoping to have fully autonomous trucks on the road in a pilot program as early as 2023, with commercial operations in the following year.

Pendyala said that's a very optimistic timeline, but not uncommon for the burgeoning industry. His skepticism is well-supported by the history of autonomous vehicles: It seems like self-driving cars have been "about three years away" for 15 years now. Google's self-driving experiment began back in 2009 (and has now morphed into Waymo, an Alphabet subsidiary) but has yet to produce a commercially available autonomous vehicle.

Tesla's Elon Musk famously claimed that the car manufacturer's autopilot software was "basically a solved problem" back in 2016, and, even as recently as January, suggested a fully autonomous vehicle would be possible by year's end—a statement that has already been walked back.

By comparison, Embark was only just founded in 2016, but what may give the 200-person company an advantage is their singular focus on shipping. If their autonomous trucks only have to navigate highways and loading docks because human-driven EVs are doing the first and last mile work, the range of scenarios they might encounter is drastically reduced.

This model is, of course, dependent on regulators and drivers accepting the idea of driving on highways alongside an 80,000 pound vehicle with no human on board.

"I'm fairly certain we'll see some quantum leaps in the development of this technology very soon. These partnerships are going to be what advances that," Pendyala said. "For now, the human driver and the human delivery people are just inevitable. Don't hold your breath for full autonomy. That is still far out on the horizon."

🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures
Image Source: Tinder

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Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

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  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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Top LA Accelerators that Entrepreneurs Should Know About

Los Angeles, has a thriving startup ecosystem with numerous accelerators, incubators, and programs designed to support and nurture new businesses. These programs provide a range of services, including funding, mentorship, workspace, networking opportunities, and strategic guidance to help entrepreneurs develop their ideas and scale their companies.


Techstars Los Angeles

Techstars is a global outfit with a chapter in Los Angeles that opened in 2017. It prioritizes local companies but will fund some firms based outside of LA.

Location: Culver City

Type of Funding: Pre-seed, early stage

Focus: Industry Agnostic

Notable Past Companies: StokedPlastic, Zeno Power


Grid110

Grid110 offers no-cost, no-equity programs for entrepreneurs in Los Angeles, including a 12-week Residency accelerator for early-stage startups, an Idea to Launch Bootcamp for pre-launch entrepreneurs, and specialized programs like the PledgeLA Founders Fund and Friends & Family program, all aimed at providing essential skills, resources, and support to help founders develop and grow their businesses.

Location: DTLA

Type of Funding: Seed, early stage

Focus: Industry Agnostic

Notable Past Companies: Casetify, Flavors From Afar


Idealab

Idealab is a renowned startup studio and incubator based in Pasadena, California. Founded in 1996 by entrepreneur Bill Gross, Idealab has a long history of nurturing innovative technology companies, with over 150 startups launched and 45 successful IPOs and acquisitions, including notable successes like Coinbase and Tenor.

Location: Pasadena

Type of Funding: Stage agnostic

Focus: Industry Agnostic, AI/Robotics, Consumer, Clean Energy

Notable Past Companies: Lumin, Coinbase, Tenor


Plug In South LA

Plug In South LA is a tech accelerator program focused on supporting and empowering Black and Latinx entrepreneurs in the Los Angeles area. The 12-week intensive program provides early-stage founders with mentorship, workshops, strategic guidance, potential pilot partnerships, grant funding, and networking opportunities to help them scale their businesses and secure investment.

Location: Los Angeles

Type of Funding: Pre-seed, seed

Focus: Industry Agnostic, Connection to South LA and related communities

Notable Past Companies: ChargerHelp, Peadbo


Cedars-Sinai Accelerator

The Cedars-Sinai Accelerator is a three-month program based in Los Angeles that provides healthcare startups with $100,000 in funding, mentorship from over 300 leading clinicians and executives, and access to Cedars-Sinai's clinical expertise and resources. The program aims to transform healthcare quality, efficiency, and care delivery by helping entrepreneurs bring their innovative technology products to market, offering participants dedicated office space, exposure to a broad network of healthcare entrepreneurs and investors, and the opportunity to pitch their companies at a Demo Day.

Location: West Hollywood

Type of Funding: Seed, early stage, convertible note

Focus: Healthcare, Device, Life Sciences

Notable Past Companies: Regard, Hawthorne Effect


MedTech Innovator

MedTech Innovator is the world's largest accelerator for medical technology companies, based in Los Angeles, offering a four-month program that provides selected startups with unparalleled access to industry leaders, investors, and resources without taking equity. The accelerator culminates in showcase events and competitions where participating companies can win substantial non-dilutive funding, with the program having a strong track record of helping startups secure FDA approvals and significant follow-on funding.

Location: Westwood

Type of Funding: Seed, early stage

Focus: Health Care, Health Diagnostics, Medical Device

Notable Past Companies: Zeto, Genetesis


KidsX

The KidsX Accelerator in Los Angeles is a 10-week program that supports early-stage digital health companies focused on pediatric care, providing mentorship, resources, and access to a network of children's hospitals to help startups validate product-market fit and scale their solutions. The accelerator uses a reverse pitch model, where participating hospitals identify focus areas and work closely with selected startups to develop and pilot digital health solutions that address specific pediatric needs.

Location: East Hollywood

Type of Funding: Pre-seed, seed, early stage

Focus: Pediatric Health Care Innovation

Notable Past Companies: Smileyscope, Zocalo Health


Disney Accelerator

Disney Accelerator is a startup accelerator that provides early-stage companies in the consumer media, entertainment and technology sectors with mentorship, guidance, and investment from Disney executives. The program, now in its 10th year, aims to foster collaborations and partnerships between innovative technology companies and The Walt Disney Company to help them accelerate their growth and bring new experiences to Disney audiences.

Location: Burbank

Type of Funding: Growth stage

Focus: Technology and entertainment

Notable Past Companies: Epic Games, BRIT + CO, CAMP


Techstars Space Accelerator

Techstars Space Accelerator is a startup accelerator program focused on advancing the next generation of space technology companies. The three-month mentorship-driven program brings together founders from across the globe to work on big ideas in aerospace, including rapid launch services, precision-based imaging, operating systems for complex robotics, in-space servicing, and thermal protection.

Location: Los Angeles

Type of Funding: Growth stage

Focus: Aerospace

Notable Past Companies: Pixxel, Morpheus Space



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🚁 One Step Closer to Air Taxis in LA
Image Source: Joby Aviation

🔦 Spotlight

Joby Aviation, a pioneering electric air taxi company, has achieved a significant milestone by successfully flying a hydrogen-electric aircraft demonstrator for 523 miles with only water as a byproduct. This groundbreaking flight showcases the potential for emissions-free regional travel using vertical take-off and landing (eVTOL) aircraft, eliminating the need for traditional runways. The company's innovative approach combines its existing battery-electric air taxi technology with hydrogen fuel cells, paving the way for longer-range, environmentally friendly air travel.

For LA residents, this development holds exciting implications for future transportation options. Joby's technology could potentially enable direct flights from LA to destinations like San Francisco or San Diego without the need to visit conventional airports, offering a cleaner and more convenient alternative to current travel methods. The company's progress in both battery-electric and hydrogen-electric aircraft positions it at the forefront of next-generation aviation, promising to revolutionize urban and regional mobility.

Notably, Joby Aviation has already made strides in Southern California by securing an agreement with John Wayne Airport earlier this year to install the region's first electric air taxi charger. This strategic move sets the stage for LA to be among the initial markets where Joby will launch its electric air taxi service. With plans to commence commercial operations as early as 2025 using its battery-electric air taxi, LA residents may soon have access to a fast, quiet, and environmentally friendly mode of transportation that could significantly reduce travel times and traffic congestion in the region. In the not too distant future, LA might find itself in an identity crisis without traffic and excess smog 🤞🤞.


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