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XRelativity Space Gains New West Coast Launch Site and 5th Contract For its 3D Printed Rocket
Tami Abdollah was dot.LA's senior technology reporter. She was previously a national security and cybersecurity reporter for The Associated Press in Washington, D.C. She's been a reporter for the AP in Los Angeles, the Los Angeles Times and for L.A.'s NPR affiliate KPCC. Abdollah spent nearly a year in Iraq as a U.S. government contractor. A native Angeleno, she's traveled the world on $5 a day, taught trad climbing safety classes and is an avid mountaineer. Follow her on Twitter.

A company that has its sights set on 3D printing rockets on Mars has gained another literal foothold toward making its launches reality.
Los Angeles-based Relativity Space announced Wednesday an agreement with the U.S. Air Force's 30th Space Wing to develop rocket launch facilities at Vandenberg Air Force Base's Building 330 and an adjacent area, bringing its launch capabilities to both coasts. The military base, which is also used by SpaceX for launches, is located roughly 2 ½ hours north of Los Angeles.
Relativity co-founder and CEO Tim Ellis said in an interview with dot.LA that the agreement, which took years of "intense vetting," is evidence of "signs of confidence from the U.S. Air Force and U.S. government" regarding the company's 3D printed rocket technology.
Relativity also said Wednesday it had secured a new launch contract with Iridium Communications Inc. that takes advantage of the new West Coast launch site at Vandenberg to deliver its satellites into orbit using Relativity's 3D printed launch vehicle Terran 1.
The contract with Iridium is for up to six launches to deploy spare satellites from storage into low-Earth orbit if needed. The constellation of 66 satellites provides low-frequency satellite connectivity for people and things on Earth. These launches aren't planned to take place before at least 2023.
Matt Desch CEO of Iridium said in a statement that though the satellite constellation is operating well, "it's prudent to have a cost-effective launch option for future spare delivery."
Relativity already has a launch site agreement at Cape Canaveral Launch Complex-16 that was granted last year, and an exclusive-use agreement for rocket engine test sites at NASA's Stennis Space Center in Mississippi. The company has done more than 300 individual engine tests, Ellis said.
But Vandenberg specifically helps open up the ability to launch rockets on a southern trajectory over the open ocean into polar orbits and sun-synchronous orbits. Sun-sync orbits are helpful for satellites engaged in Earth imaging, analyzing weather patterns and surveillance because they keep the angle of sunlight on Earth's surface consistent to track changes over time.
The B330 site is also strategic because it is the southernmost spot on Vandenberg, which means that Relativity's rockets would not fly over any active launch sites and the company anticipates having the fewest scheduling conflicts from there.
"We are impressed by Relativity's innovative approach to reinventing aerospace manufacturing via 3D metal printing and robotics," said Col. Anthony J. Mastalir, the 30th Space Wing commander, in a statement. "We look forward to working with Relativity as its West Coast launch partner for many years to come."
The 30th Space Wing of the Air Force also manages the Department of Defense's space and missile testing.
Relativity boasts the largest 3D metal printer in the world that uses a specially developed custom alloy that's stronger than traditional aluminum to build its Terran 1 rocket. A traditional rocket takes years to make and is comprised of about 100,000 individual parts, only a single digit percentage of it may be 3D printed. By comparison, Relativity's rocket is made up of less than 1,000 parts with about 95% of the rocket 3D printed and can be built from raw materials to launch-ready in less than 60 days, Ellis said.
Relativity's New Partnership with Iridium Communications
Though they haven't yet launched a 3D printed rocket, the new contract with Iridium is the company's fifth publicly named launch customer — along with Momentus, Spaceflight, mu Space and Telesat — since April 2019. Relativity declined to discuss other contracted public-private partnerships that it has signed.
The COVID-19 pandemic has not seemed to slow Relativity's launch plans; it's still on track for its first orbital launch by the end of 2021 out of Florida, Ellis said. One factor in keeping those launch plans through the pandemic: the company's Stargate factory and Terran 1 rocket are all designed, built and operated in the United States.
In February, the company announced it would be moving its staff to a new, 120,000 square feet headquarters in Long Beach that will be the site of the first-ever autonomous rocket factory.
During the pandemic, the company has added roughly 25 new members to its team, bringing the total employee count to 165 people. Its staff members have been working from home since early March with a single person per building at the factory who has been able to run 3D printers remotely.
Among the new hires in June are new CFO Mo Shahzad, who left his role as CFO at The Honest Company, and Zachary Dunn, who was a SpaceX executive responsible for production and launch and is now Relativity's VP of factory development for the new 3D printing factory.
Relativity closed its $140 million series C funding round led by Bond and Tribe Capital in October. The company is also backed by investors Playground Global, Y Combinator, Social Capital, and Mark Cuban.
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Tami Abdollah was dot.LA's senior technology reporter. She was previously a national security and cybersecurity reporter for The Associated Press in Washington, D.C. She's been a reporter for the AP in Los Angeles, the Los Angeles Times and for L.A.'s NPR affiliate KPCC. Abdollah spent nearly a year in Iraq as a U.S. government contractor. A native Angeleno, she's traveled the world on $5 a day, taught trad climbing safety classes and is an avid mountaineer. Follow her on Twitter.
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TikTok’s Latest Ad Strategy: Let Brands Crowdsource Creators
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
TikTok’s newest advertising program will allow brands to crowdsource content from creators.
Branded Mission, which the Culver City-based video-sharing app announced Wednesday, is currently being beta-tested. The program lets brands release briefs containing specific creative directions—such as incorporating a specific hashtag, visual effect or audio—with the goal of procuring videos that will become promoted ads. Creators with at least 1,000 followers will be compensated with cash payments if the content performs well.
Creators participating in the “authentic branded content” program, as TikTok described it, can choose which brand initiatives they wish to participate in—with each Branded Mission “page” highlighting details like how much money a creator could potentially receive for participating. TikTok told Business Insider that it’s testing various payment models, including a first-come, first-serve model as well as “boosted traffic” compensation.
“Creators are at the center of creativity, culture and entertainment on TikTok,” the social media firm said in a statement. “With Branded Mission, we're excited to bring even more creators into the branded content ecosystem and explore ways to reward emerging and established creators.”
TikTok’s previous advertising strategies have relied on creators with large followings, with the recently announced TikTok Pulse targeting users with at least 100,000 followers. Branded Mission, on the other hand, gives creators with smaller platforms a chance to make more revenue beyond programs like TikTok’s Creator Fund.
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage
Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
The pandemic highlighted what’s been a growing trend for years: Medical students are prioritizing high-paying specialty fields over primary care, leading to a shortage of primary care doctors who take care of a patient’s day-to-day health concerns. These physicians are a cornerstone of preventative health care, which when addressed can lower health care costs for patients, insurers and the government. But there’s a massive shortage of doctors all over the country, and the pipeline for primary care physicians is even weaker.
One local startup is offering a possible answer to this supply squeeze: nurse practitioners.
On Wednesday, Manhattan Beach-based Greater Good Health unveiled $10 million in new funding led by LRVHealth, adding to $3 million in seed funding raised by the startup last year. The company employs nurse practitioners and pairs them with doctor’s offices and medical clinics; this allows nurse practitioners to take on patients who would otherwise have to wait weeks, or even months, to see a doctor.
“This access and equity issue is just going to become more pervasive if we don't do things to help people gain more access,” Greater Good founder and CEO Sylvia Hastanan told dot.LA. “We need more providers to offer more patients appointments and access to their time to take care of their needs. And in order to do that, we really need to think about the workforce.”
There has been a growing movement in the medical industry to use nurse practitioners in place of increasingly scarce primary care physicians. California passed a law in 2020 that will widen the scope of nurse practitioners and allow them to operate without a supervising physician by 2023. Amid a shortage of doctors, there’s also the question of what will become of the largest and longest-living elderly population in recent history, Baby Boomers. Public health officials are already scrambling for ways to take care of this aging demographic’s myriad health needs while also addressing the general population.
“By the time you and I get old enough where we need primary care providers to help us with our ailments and chronic conditions, there aren't [going to be] enough of them,” Hastanan said. “And/or there just isn't going to be enough support for those nurse practitioners to really thrive in that way. And I worry about what our system will look like.”
Nurse practitioners function much like doctors do—they can monitor vitals, diagnose patients, and, in some cases, prescribe medication (though usually under the supervision of a doctor). Nurse practitioners need to get either a master’s degree or higher in nursing and complete thousands of hours of work in a clinical setting. All told, it usually takes six-to-eight years to become a nurse practitioner, compared to 10-to-15 years to become a practicing physician.
Greater Good Health’s platform puts nurse practitioners in often years-long care settings where they manage patients—most of whom are chronically ill, high-risk patients that need to be seen regularly and thoroughly. This allows them to follow up more carefully on patients they have managed for years, instead of catching up on a new patient’s history and treating them in the moment. Patients, meanwhile, don’t have to see a rotating door of clinicians and can talk to a provider they already have an established rapport with.
The one-year-old startup will use the funding to provide learning and development opportunities for its nurse practitioners and also connect them with each other through virtual support groups. Burnout has been an issue across health care during the pandemic, spurring an exodus of nursing and support staff and leaving health care facilities woefully understaffed. Greater Good hopes that keeping nurse practitioners in more stable, years-long care situations and offering them career development opportunities will help retain them and keep them in the workforce longer.
“We want them to be well-rounded and balanced both in work and life, and we see that returns us healthier, more engaged and ready nurse practitioners,” Hastanan said.
Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
Plus Capital Partner Amanda Groves on Celebrity Equity Investments
On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.
As a partner at PLUS, Groves works with over 70 artists and athletes, helping to guide their investment strategies. PLUS advises their talent roster to combine their financial capital with their social capital and focus on five investment areas: the future of work, future of education, health and wellness, the conscious consumer and sustainability.
“The idea is if we can leverage these people who have incredible audiences—and influence over that audience—in the world of venture capital, you'd be able to help make those businesses move forward faster,” Groves said.
PLUS works to create celebrity partnerships by identifying each client’s passions and finding companies that align with them, Groves said. From there, the venture firm can reach out to prospective partners from its many contacts and can help evaluate businesses that approach its clients. Recently, PLUS paired actress Nina Dobrev with the candy company SmartSweets after she had told them about her love for its snacks.
Celebrity entrepreneurship has shifted quite a bit in recent years, Groves said. While celebrities are paid for endorsements, Groves said investing allows them to gain equity from the growth of companies that benefit from their work.
“Like in movies, for example, where they're earning a residual along the way, they thought, ‘You know, if we're going to partner with these brands and create a tremendous amount of enterprise value, we should be able to capture some of the upside that we're generating, too’,” she said.
Partnering in this way also allows her clients to work with a wider range of brands, including small brands that often can’t afford to spend millions on endorsements. Investing allows high-profile individuals to represent brands they care about, Groves said.
“The last piece of the puzzle was a drive towards authenticity,” Groves said. “A lot of these high-profile artists and athletes are not interested, once they've achieved some sort of level of success, in partnering with brands that they don't personally align with.”
Hear the full episode by clicking on the playhead above, and listen to LA Venture on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.
dot.LA Editorial Intern Kristin Snyder contributed to this post.