Netflix Lets You Give Two Thumbs Up With New Rating System

Kristin Snyder

Kristin Snyder is an editorial intern for She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

Netflix Lets You Give Two Thumbs Up With New Rating System
Courtesy of Netflix

Netflix users can now profess their love for a title not just with a heart, star or single thumbs up—but with the Siskel and Ebert-approved rating system of two thumbs up.

The streaming service is aiming to further personalize its recommendations with the new "two thumbs up" button, which it is rolling out across TV, desktop and mobile devices today, according to TechCrunch. The feature adds another digit to Netflix’s existing, one-thumb-up-or-down rating system, and arrives after the streaming giant had A/B tested the double-thumb option alongside a short-lived heart button over the summer.

Subscribers now have three options to review Netflix's content: two thumbs up, one thumb up and thumbs down. Thumbs down will see Netflix's algorithm avoid related titles, while a thumbs up will help curate that content into a feed. With a double-thumbs up, a reviewer is saying they’re a huge fan, allowing for more specific recommendations. According to a statement from Netflix director of product innovation Christine Doig-Cardet, various trials revealed that users preferred the double-thumbs option to just having a single one.

“We’ve learned over time that these feelings can go beyond a simple like or dislike,” Doig-Cardet said. “Providing an additional way to tell us when you’re really into something means a profile with recommendations that better reflect what you enjoy.”

Netflix's homepage will reflect specific content based on this input—such as recommending other Shondaland productions after a viewer gives “Bridgerton” two thumbs up—to narrow suggestions and reduce scrolling. The new feature may also impact the “Most Liked” badge that certain shows boast after many users have thumbed them up.

Netflix’s user input options have undergone plenty of trials through the years. The streaming service initiated the thumb-based binary in 2017 after its previous five-star rating system was overtaken by users bombarding specific titles with low ratings. In 2018, Netflix cited declining use as the reason behind deleting all title-specific user reviews from their website. Other platforms have capitalized on different streaming services' lackluster recommendations; notably, newcomer Plex is condensing multiple services into one platform complete with its own algorithmic suggestions.

The additional thumbs up is Netflix’s latest attempt to further engage with users. Last month, the company
acquired Finnish game developer Next Games for $72 million as it continues its push into mobile gaming. The streaming site is also venturing into interactive TV shows like “Trivia Quest," which premiered earlier this month. Netflix is also attempting to stay on top of viewing trends, with its content library expanding to include more anime titles following a spike in the cartoon genre’s popularity last year.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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PCH Driven: Director Jason Wise Talks Wine, Documentaries, and His New Indie Streaming Service SOMMTV

Jamie Williams
­Jamie Williams is the host of the “PCH Driven” podcast, a show about Southern California entrepreneurs, innovators and its driven leaders on their road to success. The series celebrates and reveals the wonders of the human spirit and explores the motivations behind what drives us.
Jason Wise holding wine glass
Image courtesy of Jason Wise

Jason Wise may still consider himself a little kid, but the 33-year-old filmmaker is building an IMDB page that rivals colleagues twice his age.

As the director behind SOMM, SOMM2, SOMM3, and the upcoming SOMM4, Wise has made a career producing award-winning documentary films that peer deep into the wine industry in Southern California and around the world.

On this episode of the PCH Driven podcast, he talks about life growing up in Cleveland as a horrible student, filmmaking, Los Angeles and his latest entrepreneurial endeavor: A streaming service called SOMMTV that features–what else?–documentaries about wine.

The conversation covers some serious ground, but the themes of wine and film work to anchor the discussion, and Wise dispenses bits of sage filmmaking advice.

“With a documentary you can just start filming right now,” he says. “That’s how SOMM came about. I got tossed into that world during the frustration of trying to make a different film, and I just started filming it, because no one could stop me because I was paying for it myself. That’s the thing with docs,” or “The good thing about SOMM is that you can explain it in one sentence: ‘The hardest test in the world is about wine, and you’ve never heard about it.’”

…Or at least maybe you hadn’t before he made his first film. Now with three SOMM documentaries under his belt, Wise is nearing completion of “SOMM4: Cup of Salvation,” which examines the history of wine’s relationship with religion. Wise says it’s “a wild film,” that spans multiple countries, the Vatican and even an active warzone. As he puts it, the idea is to show that “wine is about every subject,” rather than “every subject is about wine.”

For Wise, the transition to launching his own streaming service came out of his frustration with existing platforms holding too much power over the value of the content he produces.

“Do we want Netflix to tell us what our projects are worth or do we want the audience to do that?” he asks.

But unlike giants in the space, SOMMTV has adopted a gradual approach of just adding small bits of content as they develop. Without the need to license 500 or 1,000 hours of programming, Wise has been able to basically bootstrap SOMMTV and provide short form content and other more experimental offerings that typically get passed over by the Hulus and Disneys of the world.

So far, he says, the experiment is working, and now Wise is looking to raise some serious capital to keep up with the voracious appetites of his subscribers.

“Send those VCs my way,” Wise jokes.

Subscribe to PCH Driven on Apple, Stitcher, Spotify, iHeart, Google or wherever you get your podcasts.

dot.LA reporter David Shultz contributed to this report.