Netflix Boosting Anime Content Library Amid Rising Viewership

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Netflix Boosting Anime Content Library Amid Rising Viewership
Photo by Venti Views on Unsplash

As the streaming wars rage on, Netflix is adding more anime to its content arsenal.

The streaming giant plans to release roughly 40 anime titles this year across a growing range of genres, from sci-fi to romantic dramas, according to The Hollywood Reporter. The investment in Japanese animation is for good reason: Netflix said roughly half of its 222 million global subscribers watched some anime programming on its platform in 2021.


Netflix revealed its anime plans last week during the AnimeJapan convention in Tokyo. In addition to dozens of new titles, Netflix is returning popular series such as “JoJo’s Bizarre Adventure Stone Ocean” and “Ghost in the Shell: SAC_2045.”

Whereas Netflix has previously leaned on action-packed anime titles in the sci-fi, fantasy and adventure genres, the streamer plans to diversify its anime programming to include more “lean-back content” such as romantic dramas, the company’s creative director for anime, Kohei Obara, told THR.

While Netflix’s biggest anime hits so far have been “edgy” R-rated titles like “Devilman Crybaby,” the company has seen comedies resonate as well, Obara said. “That’s sort of how we feel about anime’s capacity and potential on the service right now—that any show could actually become a global hit,” he said.

The streaming market leader is facing growing competition and slowing subscriber growth, and may be entering a new phase where it must focus on retaining customers who are more willing to cancel subscriptions. Netflix has added video games, interactive shows and podcasts to its content library as it expands beyond traditional TV and movies.

But Netflix appears to have found a content goldmine in Japanese animation. At least 90% of its users in Japan have watched anime, according to Obara, and the animation style is growing in popularity globally as well: Netflix saw a 20% increase in the total hours that subscribers spent watching anime last year.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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Motional Links With Uber to Make Robotaxis a Reality

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Motional
Image courtesy of Motional

Motional, a self-driving taxi startup backed by Hyundai, will partner with Uber to bring its robotic taxis to cities throughout the United States within the next decade as part of its push to get people more comfortable with the concept of taking a ride in a driverless electric vehicle.

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