M13 Doubles Down on Web3 With $400 Million Third Fund

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

​The partners at M13.
Joseph Seif

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M13, the consumer tech-focused venture capital firm that has backed the likes of Snap, Bird and Lyft, has landed by far its largest fundraising haul to date—raising $400 million for its third fund.

The new fund far exceeded M13’s target of $275 million raised, the Santa Monica-based firm said Thursday. It plans to deploy the cash to early-stage startups across four broad investment categories: work, commerce, health and money.

These sectors aren’t anything new to the six-year-old firm—but this time, M13 plans to boost its focus on Web3, which encompasses blockchain-powered technologies such as cryptocurrencies and NFTs.

Carter Reum

M13 partner and cofounder Carter Reum.

“Every company that we invest in, in all four of those verticals, has to be thinking about Web3 and the underpinnings of Web3,” M13 co-founder and partner Carter Reum said in a call with dot.LA. “Not every company [M13 invests in] is going to be a web3 company, but it is a horizontal layer that’s going to sit across all of these industries.”

The venture firm’s third fund clocks in at more than twice the size of its second fund, which was also oversubscribed with $188 million raised in 2019. Four years earlier, M13 secured $92 million for its first fund. Reum says the firm now has $750 million in assets under its management. (Disclosure: M13 is an investor in dot.LA.)

“We’ve shown repeatability with two top-performing funds,” Reum said. “The only reason this fund is larger is that we believe our model around propulsion—this large operating team we have that works with our portfolio companies—is fundamentally impacting the companies that we invest in by helping them scale faster.”

M13 currently cuts checks as large as $15 million, with Reum telling dot.LA that the firm now seeks an ownership stake of 20% in the startups it funds—up from 15% in previous funds.

M13’s rise mirrors the growth of the broader Los Angeles and Southern California startup scenes, as well as the venture capital industry at large. Across more than 150 deals to date, M13 says it has backed 15 early-stage startups that have each reached valuations north of $1 billion each. As well as L.A.-based giants like Snap and Bird, those companies include smoothie brand Daily Harvest, 3D software firm Matterport and home security company Ring, which Amazon snapped up in 2018.

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LA Tech ‘Moves’: LeaseLock, Visgenx, PlayVS and Pressed Juicery Gains New CEOs
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.


LeaseLock, a lease insurance and financial technology provider for the rental housing industry named Janine Steiner Jovanovic as chief executive officer. Prior to this role, Steiner Jovanovic served as the former EVP of Asset Optimization at RealPage.

Esports platform PlayVS hired EverFi co-founder and seasoned business leader Jon Chapman as the company’s chief executive officer.

Biotechnology company Visgenx appointed William Pedranti, J.D. as chief executive officer. Before joining, Mr. Pedranti was a partner with PENG Life Science Ventures.

Pressed Juicery, the leading cold-pressed juice and functional wellness brand welcomed Justin Nedelman as chief executive officer. His prior roles include chief real estate officer of FAT Brands Inc. and co-founder of Eureka! Restaurant Group.

Michael G. Vicari joined liquid biopsy company Nucleix as chief commercial officer. Vicari served as senior vice president of Sales at GRAIL, Inc.

Full-service performance marketing agency Allied Global Marketing promoted Erin Corbett to executive vice president of global partnership and marketing. Prior to joining Allied, Corbett's experience included senior marketing roles at Disney, Warner Bros. Studios, Harrah's Entertainment and Imagi Animation Studios.

Nuvve, a vehicle-to-grid technology company tapped student transportation and automotive sales and marketing executive David Bercik to lead the K-12 student transportation division.