influencer Economy

Browse the latest news about influencer marketing and the growing economy surrounding social media influencers in Southern California from dot.LA.

First came the e-girls, with their chunky hair highlights and fake freckles. Then came the cottagecore girls, with their poufy dresses and elaborate picnics. After them, people donned oversized, white button-down shirts to emulate “coastal grandmother” vibes. And most recently, the “Vanilla Girl” trend convinced folks to try soft sweaters and sweet perfumes to highlight cozy luxury. Sure, it’s easy to scoff at the ephemerality of all things TikTok. But that would be missing the myriad business opportunities that each of these niche, ever-evolving microtrends present for influencers.

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