Edutainment Startup Raises $5.7M as Pandemic Keeps Students Home

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

Edutainment Startup Raises $5.7M as Pandemic Keeps Students Home

With children stuck in Zoom classes and parents becoming de facto teacher-assistants, education has taken center stage at home and made edtech companies like Encantos attractive to some investors.

The Los Angeles-based book publisher-turned-edutainment company started by two couples aghast by the dearth of bilingual books has closed a $5.7 million seed round. The fundraise, which far exceeded the $2.5 million Encantos had originally sought, brings the company's total fundraising to $8.5 million.

"I think people are really troubled by what's happened in education," chief executive Steven Wofle Pereira told dot.LA. He said that as parents have found it unsustainable to have a kid learn for eight hours a day on the computer, new approaches to education are increasingly in demand. The company, Wolfe Pereira said, has had "a phenomenal year of growth," although he didn't provide specifics.

Encantos bills itself as diversity-oriented entertainment, grounded in education and pedagogy focused on literacy, learning and life skills.

The company offers a combination of digital and physical products. For example, its app "Canticos," which roughly means songs in Spanish, aims to get young children Kindergarten-ready in two languages. It has complementary flashcards to provide "Montessori-style" reinforcement and also bilingual song books such as "Little Chickies / Los Pollitos."

As the pandemic exacerbates the economic divide, Wolfe Pereira said he's motivated to reach the families and children that are getting left behind in school.

"The gap is widening exponentially. It's very concerning – it impacts families and all of America," he said.

Wolfe Pereira said the new funds will help Encantos expand its subscription business – both for its digital app and an accompanying box of physical products. The company aims to eventually derive about 80% of its revenue from those subscriptions, with the remainder coming from content licensing and merchandise sales.

It also is beefing up its C-suite with two new executives as it prepares to double its staff of 15. Julie Fleischer, a former executive at WW, was named chief growth officer and Taylor Margis-Noguera, a serial entrepreneur, is now Encantos' chief operating officer.

The fundraising round was led by Precursor Ventures, with participation from Angeles Ventures, Concrete Rose Capital, Metrodora Ventures, Next Play Ventures, Portfolia's Rising America Fund and Revolution's Rise of the Rest Seed fund.

Editor's note: dot.LA's founder Spencer Rascoff is also an investor in the round.

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LA Tech ‘Moves’: Mapp Gains New CPO and CTO, Prodoscore Taps Boeing Exec

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Mapp Gains New CPO and CTO, Prodoscore Taps Boeing Exec
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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This Week in ‘Raises’: GITAI Lands $30M, Steno Gains $15M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Raises
Image by Joshua Letona

A local space robotics startup raised fresh funding to expand the flight model manufacturing facilities throughout the U.S. and increase employment, while a remote litigation platform raised more funding to continue growing its footprint in new markets across the country, develop service channels for its clients and continue expanding its tech team.

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Gitai Secures $30 Million in Funding to Continue Space Robotics Developments

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Gitai Secures $30 Million in Funding to Continue Space Robotics Developments
\u200bPhoto: Gitai

Space robotics company Gitai raised a $30 million Series B extension this week, bringing the total value of the round to roughly $47 million.

The funding will be used to further develop Gitai’s suite of space robots as well as build out its manufacturing footprint in Torrance. Previously Gitai announced it raised a $17.1 million Series B in March 2021; this additional raise is still part of that round.

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