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Astroforge Raises $13M To Mine Asteroids
Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Y Combinator startup Astroforge wants to use its new $13 million seed round to mine asteroids.
The Huntington Beach-based company aims to become the first company to bring asteroid resources back to Earth, TechCrunch reported Thursday. Initialized Capital led the funding round and was joined by investors Seven Seven Six, EarthRise, Aera VC, Liquid 2 and Soma.
“When you look at the opportunity here—and the opportunity really is to mine the universe—this is such a huge opportunity that investors are willing to make the bet on a longer time horizon,” Astroforge co-founder Matt Gialich told TechCrunch.
Virgin Orbit veteran Gialich launched the company alongside his co-founder, SpaceX and NASA alum Jose Acain, in January; the four-person firm, which Gialich said is now hiring for seven more positions, hopes to successfully mine an asteroid by the end of the decade. The seed money will fund Astroforge’s first two missions, with its first being a demo flight scheduled for a SpaceX Falcon 9 rideshare launch next year.
While Astroforge is keeping the specifics of its technology close to the vest, the company told TechCrunch that it involves a “high-rated vacuum” and requires a zero-gravity environment, but won’t involve actually landing on the asteroid itself. The company is eyeing asteroids ranging from 20 meters to 1.5 kilometers in diameter that carry high concentrations of platinum-group metals, which limits its potential targets to less than 1 million of the 10 million asteroids near Earth.
Astroforge wouldn’t be the first to attempt this science fiction-esque endeavor, though commercial space mining has faced financial and logistical obstacles that no company has yet overcome. NASA, for its part, is counting on the private sector to realize the U.S.’s space mining ambitions, then-deputy administrator Jim Morhard told dot.LA in 2020.
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Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Employee By Day, Influencer By Night: The Rise Of Non-Professional Creators
08:00 AM | October 21, 2022
Photo by Patrick Tomasso on Unsplash
Anasofia Gomez spends her early mornings filming herself journaling, picking up coffee and getting ready for the day. By 9 a.m., she’s ready to start her full-time job as a social media marketer.
The Los Angeles-based creator is just one of the 53% of non-professional creators in the United States who maintain a full-time job while also creating monetized content. Colloquially speaking, Gomez is considered a micro-influencer—creators with followers that range from 1,000 to 100,000.
Gomez treats her content creation as a second job: she starts her day at 6 a.m. just to film her content, which often features her outfits and local recommendations, and ends her days at 11 p.m. by posting her daily video. This level of dedication has earned Gomez almost 38,000 TikTok followers and partnerships with brands like perfume company Dossier and FitOn—a fitness app.
Jon Davids, the CEO of influencer marketing company Influicity, says brands often partner with micro-influencers to create a larger volume of content. Similar to their partnerships with normal influencers, companies will send micro-influencers free products in exchange for a promotional video. Depending on the influencer, some companies will pay over $200 per video.
The difference, of course, is that since companies can pay micro-influencers less, they’ll get more content for their money. For example, he says a mega-influencer may charge $5,000 for one video, while companies can take that same budget and work with roughly 30 micro-influencers.
“You can get lots and lots and lots of content without paying massive amounts of money for it,” Davids says. “And, frankly, the supply is just there.”
But Gomez says the money is often inconsistent. A month-long deal can briefly boost her income, but that doesn’t guarantee a partnership for the upcoming months. The inconsistency isn’t without its benefits, however. Gomez says that since she doesn’t rely on these partnerships for income, she can be more particular about what companies she works with.
Gomez has even turned her micro-influencing, work-life balance into content. Her series documenting her attempts to make the most of her time outside of work has taken off. Gomez’s first video about her “promise to get off the couch and seize life” has over 10 thousand likes. As such, she’s since maintained a series of videos focused on how she uses her time outside of work.
In fact, the “5 to 9” trend, which features people showing off their detailed routines before and after work, often with homemade meals and elaborate skincare routines, can get creators thousands of views. Other micro-influencers highlight content specifically about their careers: lawyers translate legal jargon, nurses discuss their work hours and teachers share their classroom management strategies. Which is to say, for many non-professional creators, quitting their full-time job would likely alter their content and potentially alienate their audience.
To that end, Davids says, these niche communities, such as influencers who make content about engineering or waste management, are often where micro-influencers thrive.
“The micro-influencers that we have today really didn't exist five or six years ago,” Davids says. “People who had very, very small audiences on social weren’t doing it to have any kind of professional presence—they were just kind of creating content for their friends and family.”
Which is why, Davids adds, amateur content creators can actively engage their followers on a more personable level than many mega-influencers.
Nonetheless, Gomez has thought about pursuing content creation full-time. But, she finds that she enjoys the security her traditional job provides compared to the lack of financial consistency from her influencing endeavors.
“You just never know what the future is with social,” Gomez says. “I think you really do have to be in a really good place [financially] to be able to say, ‘I'm going to quit my job and just do content creation.’” Amen.
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Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Color Wow Founder Gail Federici on Problem Solving Products
08:00 AM | June 06, 2022
Courtesy of Gail Federici
On this episode of Behind Her Empire, Color Wow founder and CEO Gail Federici talks about finding solutions to common products and how to master marketing as a small business.
Federici first ventured into the hair care industry with John Frieda hair care products, writing content, creating videos and, eventually, advising on products.
While working with Frieda, she said she was surprised by how few products targeted her own hair issue: frizz.
“I had been thinking selfishly about my hair because it's really been a problem for me,” she said. “It's very frizzy, and I have a lot of hair. Every product on the market was for fine, limp hair [and] every product added body…I thought this is crazy because more people have this hair type either through genetics or through perming, at the time, or color.”
She researched ingredients before proposing a product to Frieda, and they worked with a chemist to finalize the formula.
Federici’s inspiration for Color Wow also grew out of personal experience. Her sisters dealt with gray roots before she did, and they told her that there weren’t any good products for combating the issue.
“There's sprays that go all over the place, there's crayons. They look fake,” she said. “There's absolutely nothing. And I thought, well, that's crazy that there's nothing when it's such a pervasive problem.”
Federici remembered watching a hair stylist apply eyeshadow to the roots of a model’s wig to make it look realistic. She started experimenting with the idea, and eventually produced a powder that could cover gray hair.
Color Wow took off after “Today Show” co-anchor Hoda Kotb mentioned the product on-air, as something she regularly used. “It was like an infomercial on the product,” Federici said. She used the momentum from that appearance and studied up digital marketing strategies, courting micro-influencers to promote the products.
Federici said those efforts proved key. Without the funding of large companies, she said smaller brands have to stay up to date on the best methods to reach a wide audience.
“You don't have, as an entrepreneur, [...] the money to spend to promote it the way a big company can. You just don't,” Federici said. “So if you really find an issue that someone has and you can actually help them with that problem, [the] solution is so powerful.”
Hear more of the Behind Her Empire podcast. Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radioor wherever you get your podcasts.
dot.LA Editorial Intern Kristin Snyder contributed to this post
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Yasmin Nouri
Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.
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