GOAT, Wag Labs Rank Among the Nation's Top 100 Largest Consumer Startups

Joe Bel Bruno
Joe Bel Bruno is dot.LA's editor in chief, overseeing newsroom operations and the organization's editorial team. He joins after serving as managing editor of Variety magazine and as senior leadership in spots at the Los Angeles Times, Wall Street Journal and Associated Press. He's a veteran journalist that loves breaking big stories, living back in L.A., a good burrito and his dog Gladys — not necessarily in that order.
GOAT, Wag Labs Rank Among the Nation's Top 100 Largest Consumer Startups

Six Los Angeles area startups made venture capital firm Andreessen Horowitz's ranking of the top 100 largest and fastest-growing consumer startups and private companies.

Topping the rankings were some of the usual suspects, including Airbnb, Doordash, Postmates, and Instacart. The VC firm labeled them as "some of the most impactful companies in the word economy."


Among the firm's findings is that a small number of marketplace startups — the list's top four — accounted for 76% of consumer spending. And travel, food, and groceries accounted for the largest categories.

"Several emerging categories are intriguing, including local indie brands, celebrity shout-outs, streetwear, fitness memberships, and even car washes," according to the report. "The fastest growing marketplaces are growing really fast — 3x to 5x year-over-year."

Among the Los Angeles startups to make the list:

  • GOAT, an online retailer for sneakers and other apparel, ranked No. 16 on the list. The Culver City-based company has some 12 million members and boasts an inventory of 800,000 vintage shoes.
  • Wag, the dog walking app considered to be the Uber for pets, ranked No. 24 on the list. The West Hollywood-based company announced last year it landed a $300 million investment from Softbank's Vision Fund.
  • Atom Tickets, which uses an app and its website to sell movie tickets and other services, ranked No. 25 on the list. The Santa Monica-based company has a roster of top Hollywood financial backers that includes Walt Disney Co., 20th Century Fox, and Lionsgate.
  • Tradesy, an online resale marketplace for buying and selling women's clothes, ranked No. 37 on the list. The Santa Monica-based company counts Kleiner Perkins Caufield & Beyers and Richard Branson as investors.
  • ResortPass, an online booking platform for access to hotels for the pool, spa, fitness, and amenities, came in at No. 71 on the list. The Santa Monica-based company has raised about $13 million to date, according to Pitchbook.
  • Bloomnation, an online floral marketplace, ranked No. 92 on the list. The Santa Monica-based company is considered an "Etsy-like" platform where 3,500 florists deliver to nearly 5,000 cities.

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Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

March Capital Raises $650 Million Fund to Invest in AI Startups
March Capital founder Jamie Montgomery. Illustration by Dilara Mundy.

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Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

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When launching and running a startup, your board of directors is one of your most valuable assets. If you already understand why you need a board and how to structure your board, it may be tempting to think you can cross that item off the list. But building a board is just the beginning. Now you’ve got to get down to business—together.

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Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: Saviynt Lands $205M, Pagos Secures $34M
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