Andreessen Horowitz Injects Millions Into Santa Monica Game Startup

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

Andreessen Horowitz Injects Millions Into Santa Monica Game Startup
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Secretive games studio Elodie stepped out of the shadows in early 2020 to knock down the barriers that stand in the way of gaming with friends across platforms. The Venice-based developer announced Thursday a $32.5 million Series A led by Andreessen Horowitz and Galaxy Interactive, while teasing scarce details about its first game.


Founded by Riot Games veterans Christina Norman and David Banks, the startup's upcoming title will be a co-op action RPG with cross-platform play. "We've been hard at work on our first game," said Banks in a blog post on the raise. "We aren't quite ready to share any details about it yet other than it's in pre-alpha and getting a seat in our daily playtests is always a race," he added.

Major gaming platforms and studios have worked to bridge the gaps that exist between their ecosystems in recent years, however these integrations are often complex and incomplete. Elodie says its games won't suffer that fate because they'll be "purpose-built for cross-play, empowering gamers everywhere to play with their friends across any platform, without ever compromising the player experience."

Brian Cho — another Riot veteran — and Chris Ovitz of Electric Ant, an L.A.-based fund, also participated in Elodie's latest funding round. Andreessen partner Jonathan Lai, a former Riot project manager, joined Elodie's board as part of the deal.

Both Banks and Norman previously worked on League of Legends, Riot's multiplayer battle arena game that was inspired in part by a mod of an earlier Warcraft title. The co-founders now lead a team of 30 and say they'll use the new funds to "sustainably accelerate development within a healthy and inclusive work environment," a nod to the many reports of widespread sexism and "bro culture" inside Riot.

Asked how Elodie intends to establish an in-house culture of inclusivity, Banks said the company is committed to doing so but offered few specifics.

"Simply put, we believe [inclusivity] is fundamental to building a modern studio that produces amazing games. This is certainly easier said than done, and we acknowledge there is no silver bullet solution," Banks said, while pointing to the startup's "thoughtful hiring practices."

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Astroforge Raises $13M To Mine Asteroids

Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

Astroforge Raises $13M To Mine Asteroids

Y Combinator startup Astroforge wants to use its new $13 million seed round to mine asteroids.

The Huntington Beach-based company aims to become the first company to bring asteroid resources back to Earth, TechCrunch reported Thursday. Initialized Capital led the funding round and was joined by investors Seven Seven Six, EarthRise, Aera VC, Liquid 2 and Soma.

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Illumix Founder Kirin Sinha On Using Math to Inform Creative Thinking

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Illumix Founder Kirin Sinha
Photo courtesy of Illumix

Kirin Sinha wanted to be a dancer. When injury dashed that dream, she turned to her other passion: math.

On this week’s episode of the Behind Her Empire podcast, host Yasmin Nouri talks with the founder and CEO of augmented reality (AR) technology and media platform Illumix.

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Rael Raises $35M To Grow Its Organic Feminine Care Brand

Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

Rael Raises $35M To Grow Its Organic Feminine Care Brand
Courtesy of Rael

Rael, a Buena Park-based organic feminine care and beauty brand, has raised $35 million in a Series B funding round, the company announced Wednesday.

The funding was led by the venture arms of two Asian companies: Japanese gaming firm Colopl’s Colopl Next and South Korean conglomerate Shinsegae Group’s Signite Partners. Aarden Partners and ST Capital also participated, as did existing investors Mirae Asset and Unilever Ventures.

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