Watch: Our Virtual Fireside Chat with Cameo Founder and CEO Steven Galanis
On Thursday, July 9th, dot.LA entertainment reporter Sam Blake hosted a one-on-one video interview with Steven Galanis, founder and CEO of Cameo, the thriving video platform featuring celebrities and influencers.
"From our estimation we believe that there are two million people in the world that are qualified influencers," said Cameo Founder and CEO Steven Galanis in a conversation with dot.LA's Sam Blake. "And probably more than in any other city on Earth, those people are in Los Angeles."
The website allows celebrities to send personalized video messages to paying fans. Cameo recruits big names, usually through social media. Other times, celebrities are referred by their friends — like the time Snoop Dogg popped in on Ice T's video.
"He ended up Face-timing me later that day and joining the platform," Galanis said. Later, he said, Snoop Dogg became an investor. These scenarios, where celebrities join by referral, make up about 55% of all Cameo bookings. To date, the company has collected over 40,000 influencers.
But how? What's in it for the celebrity? The platform acts almost as a marketplace for talent. Mainstream and niche performers alike can build their following.
"The value prop of the Cameo is that talent is getting paid to become more popular," Galanis said. "The person who receives a Cameo from you literally becomes a bigger fan of you than they ever were."
Right before Mother's Day, one customer wrote to Galanis on LinkedIn to tell him the video he bought for his wife was "the best Cameo that's ever been made." Naturally, Galanis was intrigued; the four-year-old startup has churned out over a million of these videos.
Galanis confirmed: it was the best Cameo he'd ever seen. He booked the same artist, Michael Fronti, to make one for his mom. She became an instant fan of a singer she'd never heard of. Her Facebook friends love him now, too.
Virtual Fireside Chat with Cameo Founder & CEO Steven Galanis www.youtube.com
Cameo CEO Steven Galanis
Cameo has emerged as the world's leading marketplace for personalized video shoutouts recently cementing roots in Los Angeles. Cameo has raised over $65 million to date; most recently a mid-2019 $50 million Series B led by Kleiner Perkins, with participation from Playa Vista-based The Chernin Group.
dot.LA entertainment reporter Sam Blake will host an in depth video discussion with Cameo's CEO on how he plans to disrupt the entertainment world and more!
- Join Us for a Virtual Fireside Chat with Cameo Founder and CEO ... ›
- Cameo's CEO On How He Plans to Disrupt Hollywood - dot.LA ›
- Cameo CEO Steven Galanis on How He Built His Business - dot.LA ›
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The largest property technology or "proptech" venture firm Fifth Wall is joining the SPAC boom.
In a filing with the Securities and Exchange Comission this week, the firm said its creating a special acquisition company (SPAC) and intends to raise up to $287 million by selling 28.75 million shares at $10 a piece to seek out opportunities in real estate tech.
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Electric vehicle charging station provider EVgo is going public, joining a wave of companies in the electric vehicle industry hoping to ride on Tesla's soaring stock growth over the last year.
The Los Angeles-based startup, which operates a nationwide fast-charging network for electric vehicles, announced Friday it's going public through a merger with a special purpose acquisition company that will generate about $575 million in net proceeds.
The deal with the SPAC, Climate Change Crisis Real Impact I Acquisition Corp., values EVgo at $2.6 billion. Shares shot up more than 66% on the news.
In 2012, Evan Britton founded a website premised upon what the web arguably does best: help people obsess over celebrities.
Britton launched his first site in 1999 as a senior in college and has since made his living monetizing web clicks.
When he created Famous Birthdays as a sort of Wikipedia of celebrities nine years ago, Tiktok wasn't even born and Snap had barely launched. The term "influencers" had yet to seep into the mainstream. But as social media created a new form of celebrity, the site has morphed into a pillar of the teen-centric world of online personalities and creators.