The website allows celebrities to send personalized video messages to paying fans. Cameo recruits big names, usually through social media. Other times, celebrities are referred by their friends — like the time Snoop Dogg popped in on Ice T's video.
"He ended up Face-timing me later that day and joining the platform," Galanis said. Later, he said, Snoop Dogg became an investor. These scenarios, where celebrities join by referral, make up about 55% of all Cameo bookings. To date, the company has collected over 40,000 influencers.
But how? What's in it for the celebrity? The platform acts almost as a marketplace for talent. Mainstream and niche performers alike can build their following.
"The value prop of the Cameo is that talent is getting paid to become more popular," Galanis said. "The person who receives a Cameo from you literally becomes a bigger fan of you than they ever were."
Right before Mother's Day, one customer wrote to Galanis on LinkedIn to tell him the video he bought for his wife was "the best Cameo that's ever been made." Naturally, Galanis was intrigued; the four-year-old startup has churned out over a million of these videos.
Galanis confirmed: it was the best Cameo he'd ever seen. He booked the same artist, Michael Fronti, to make one for his mom. She became an instant fan of a singer she'd never heard of. Her Facebook friends love him now, too.
Virtual Fireside Chat with Cameo Founder & CEO Steven Galaniswww.youtube.com
Cameo CEO Steven Galanis
Cameo has emerged as the world's leading marketplace for personalized video shoutouts recently cementing roots in Los Angeles. Cameo has raised over $65 million to date; most recently a mid-2019 $50 million Series B led by Kleiner Perkins, with participation from Playa Vista-based The Chernin Group.
dot.LA entertainment reporter Sam Blake will host an in depth video discussion with Cameo's CEO on how he plans to disrupt the entertainment world and more!
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