TikTok Videos Will Get 'Content Levels', Sort Of Like 'R' Rated Movies
Movies, music and video games have long received content ratings to shield kids from mature media. Films featuring sex scenes or gory violence are rated “R,” while albums full of curse words are slapped with the “Parental Advisory” label.
Nothing like that exists in the Wild West of user-generated social media. But TikTok on Wednesday said it is building something similar: a new system to organize content based on thematic maturity. In the coming weeks, the Culver City-based company will roll out an early version, with the goal of preventing “overtly mature themes” from reaching teens. TikTok is calling it “Content Levels.”
“Many people will be familiar with similar systems from their use in the film industry, television, or gaming and we are creating with these in mind while also knowing we need to develop an approach unique to TikTok,” Cormac Keenan, TikTok’s head of Trust and Safety, wrote in a blog post.
The company said it will assign videos a “maturity score” when it detects content that has "mature or complex themes." As an example, TikTok said frightening or “intense” fictional scenes could receive a maturity score.
That will help block people under the age of 18 from viewing those videos, according to TikTok. The firm shared screenshots showing “age protected” posts flagged as “unavailable” to younger users. For now, the social media giant said it is focused on “safeguarding the teen experience,” but it eventually plans to offer more detailed content filtering options for all users.
A screenshot showing an "unavailable" post under TikTok's new Content Levels system.
Image courtesy of TikTok
TikTok’s new Content Levels come as social media platforms face scrutiny over how their apps can be harmful to kids. Federal lawmakers in Washington have grilled tech executives about child safety, while state attorneys general are investigating social media giants over how their design, operations and promotional features could be bad for kids. News reports and lawsuits have said TikTok has fed teens videos depicting eating disorders, dangerous viral “challenges” and other damaging content.
The company has already taken some steps to separate content for teens and adults. TikTok is testing a new setting to let users restrict livestreams to viewers who are 18 and older. The company also updated content rules aimed at combating harmful content, such as preventing viral hoaxes, shielding the LGBTQ community from harassment and removing videos promoting unhealthy eating.
TikTok’s new Content Levels come as social media platforms face scrutiny over how their apps can be harmful to kids. Federal lawmakers in Washington have grilled tech executives about child safety, while state attorneys general are investigating social media giants over how their design, operations and promotional features could be bad for kids. News reports and lawsuits have said TikTok has fed teens videos depicting eating disorders, dangerous viral “challenges” and other damaging content.
The company has already taken some steps to separate content for teens and adults. TikTok is testing a new setting to let users restrict livestreams to viewers who are 18 and older. The company also updated content rules aimed at combating harmful content, such as preventing viral hoaxes, shielding the LGBTQ community from harassment and removing videos promoting unhealthy eating.
In addition to the forthcoming maturity scores, TikTok announced Wednesday that it is rolling out a tool for people to filter out videos with words or hashtags they don't want to see in their feeds. The company said it has also worked to avoid flooding users with similar videos on topics that could be problematic when seen repeatedly, such as dieting, sadness and other well-being issues.
A TikTok spokesperson did not detail what the company’s guidelines for maturity scores will look like, such as whether videos containing violence or profanity will be automatically age-restricted, for example. TikTok users won’t be able to appeal their videos’ maturity scores in the first version of Content Levels, the spokesperson added. That could upset some creators since such restrictions would presumably limit their virality. The TikTok spokesperson said the firm will listen to feedback over the coming months before making adjustments.
But the biggest question of all may be how effective Content Levels will actually be at shielding kids from mature content. Despite the best efforts of parents, plenty of kids still find a way to watch “R” rated movies and play “M” rated video games. Teens will likely try to do the same on TikTok.
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photo by Decerry Donato
The supporting housing complex was completed in April 2021 and is located in Downtown Los Angeles. A month after the $57 million project was finished, each room was completely occupied.
Founded in 2018, CRATE Modular began its business repurposing single-use shipping containers to build supportive housing complexes, schools, and bed and breakfasts, among others.
“I looked at where the modular market is, and where it makes the most sense,” CEO Rich Rozycki says. “California is probably the number one if not close to the number one market for modular construction.”
To date, the company has completed over 30 projects using repurposed shipping containers, a majority of which were privately funded through traditional lenders. But since affordable housing projects are funded through grants, tax credits or bonds, Rozycki says it typically takes more time to close a transaction and ultimately deliver an affordable unit to market.
But since CRATE is part of the factory-built housing program (FBH), which provides California residents with reduced housing costs, CRATE says it can typically receive approval on building plans in two to five business days depending on the project.
“There's so much work that needs to be put in place, not only in Southern California, but, Central and Northern California, Rozycki says, “and if you think about the other metro areas that are bordering California that are experiencing rapid growth, and some of the same issues that we're experiencing here, we're perfectly positioned to deliver solutions into Arizona, Nevada and Oregon.”
CRATE Modular's repurposed shipping containers at Hilda L. Solis Care First Village. Photo by Decerry Donato
Aside from public work projects, CRATE has also built private charter schools and public schools out of repurposed shipping containers as seen in Malibu and Oak Park.
But not everyone is convinced the modular approach to building supportive housing is the solution to Los Angeles’s houselessness woes.
“I think modular is one solution to building permanent supportive housing,” said PATH Ventures CEO Joel John Roberts. “However, it is not a ‘magic solution.’” Roberts points to the fact that getting affordable housing projects in CRATE’s pipeline is tricky since the modular company has a variety of projects it’s working on. Adding, however that if PATH Ventures can enter this pipeline, then the build time will decrease and the number of individuals they can house will increase.
Nonetheless, with the launch of its new cold-formed steel methodology, CRATE is optimistic they can meet these needs. The modular company began its next affordable housing project in February: a 47-unit permanent supportive housing complex in Koreatown that will house individuals in Los Angeles experiencing homelessness.
man at work at CRATE Modular Photo by Decerry Donato
Currently, using their new development method, it takes roughly seven days to build a module. But according to Rozycki, the company’s goal by the end of the year is to get to a point where they are building three modules a day, with hopes of building four to five modules a day in 2023. In that sense, Rozycki says, “we’re doing for the building sector what Henry Ford did for automobile production.”
