Sweetgreen Files For an IPO

Francesca Billington

Francesca Billington is a freelance reporter. Prior to that, she was a general assignment reporter for dot.LA and has also reported for KCRW, the Santa Monica Daily Press and local publications in New Jersey. She graduated from Princeton in 2019 with a degree in anthropology.

Sweetgreen Files For an IPO

Sweetgreen, the Culver City salad chain that struggled last year, is going public.

The company announced Monday it has confidentially filed for an IPO. Earlier this year, the lunch chain raised $156 million at a $1.8 billion valuation. To date, it's pulled in over $671 million in venture capital.


Terms of the deal aren't yet solidified, the company said in a statement.

Founded in 2007 by college friends, the chain has relied heavily on online orders and is popular with young office workers.

Last April, just weeks after the first COVID-19 shutdown, 10% of employees at Sweetgreen's Culver City headquarters were blindsided by layoffs. Though the company was an early adopter of online ordering, orders on the app reportedly sank soon after the pandemic hit.

"Like all restaurants, Sweetgreen's revenue has been dramatically affected during this unprecedented time," the company's co-founders wrote in a blog post last year.

By July of 2020, the company brought back 75% of furloughed workers, hinted at plans to open 20 locations and introduced its first new menu category in years.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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Body Complete Rx Founder Samia Gore On How She Turned Her Fitness Journey Into a Multi-Million Dollar Company

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Body Complete Rx Founder Samia Gore
Courtesy of Behind Her Empire, Samia Gore

Samia Gore was a mother of four when she decided to take a shot at starting her own business.

On this episode of the Behind Her Empire podcast, the Body Complete Rx founder discusses how her personal journey with health and fitness became the catalyst for a booming business.

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