Sweetgreen CEO Walks Back Coronavirus Claims: 'The Words I Chose Were Insensitive'

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

Sweetgreen CEO Walks Back Coronavirus Claims: 'The Words I Chose Were Insensitive'

In a new LinkedIn post, Sweetgreen co-founder and CEO Jonathan Neman walked back his earlier comments on the coronavirus a week after he proclaimed that "no vaccine nor mask will save us" from the pandemic.

"My intention was not to be discriminatory or to discount the importance of getting vaccinated and wearing masks to combat COVID-19," he said in the new post. "Wearing masks and getting vaccinated works to protect against COVID-19. Full stop."


Earlier, Neman claimed that "our best bet is to learn how to best live with [the virus] and focus on overall health vs preventing infection." His comments came as the Culver City salad chain gears up for an initial public offering.

The startup best known for selling $14 salads confirmed in June it confidentially filed for an IPO. Earlier this year the company was valued at $1.8 billion.

Neman wrote in the original post, "What if we made the food that is making us sick illegal? What if we taxed processed food and refined sugar to pay for the impact of the pandemic?"

The first post, which went up on Sept. 1, immediately attracted attention, with Motherboard first reporting on it and other media piling on.

In the latest post, Neman said in a near-apology that he intended to "start a conversation around the systemic healthcare issues in the country." The executive added, "Words matter and the words I chose were insensitive and oversimplified a very complex issue that is impacted by larger socioeconomic factors."

Neman reportedly stuck a different tone In an internal meeting with staff. The executive said he stands "behind the intent" of his earlier comments, and that the lesson he learned was to consult with his PR team, Motherboard reports. "We have a great team that could have helped craft that message in a way to not be so divisive and to be more effective," he said.

Subscribe to our newsletter to catch every headline.

Cadence

Airbnb Is Expanding Short-Term Rentals in LA, but Hosts Likely Still Won’t Profit

Amrita Khalid
Amrita Khalid is a tech journalist based in Los Angeles, and has written for Quartz, The Daily Dot, Engadget, Inc. Magazine and number of other publications. She got her start in Washington, D.C., covering Congress for CQ-Roll Call. You can send tips or pitches to amrita@dot.la or reach out to her on Twitter at @askhalid.
LA house

L.A.’s lax enforcement of Airbnbs has led to an surge of illegal short-term rentals — even four years after the city passed a regulation to crack down on such practices. But what if hosts lived in a building that welcomed Airbnb guests and short-term rentals?

That’s the idea behind Airbnb’s new push to expand short-term rental offerings. The company is partnering with a number of corporate landlords that agreed to offer “Airbnb-friendly” apartment buildings, reported The Wall Street Journal last week. According to the report, the new service will feature more than 175 buildings managed by Equity Residential, Greystar Real Estate Partners LLC and 10 other companies that have agreed to clear more than 175 properties nationwide for short-term rentals.

But prospective hosts in Los Angeles who decide to rent apartments from Airbnb’s list of more than a dozen “friendly” buildings in the city likely won’t earn enough to break even due to a combination of high rents, taxes and city restrictions on short-term rentals. Rents on one-bedroom apartments in most of the partnered buildings listed soared well over $3,000 a month. Only a few studios were available under the $2,000 price range. If a host were to rent a one bedroom apartment with a monthly rent of $2,635 (which amounts to $31,656 annually), they would have to charge well over the $194 average price per night for Los Angeles (which amounts to $23,280 per year) according to analytics platform AllTheRooms.

Either way, residents who rent one of these Airbnb friendly apartments still have to apply for a permit through the City of Los Angeles in order to host on Airbnb.

“[..Airbnb-friendly buildings] seems like a good initiative. However, from a quick look, it seems that given the rent, Airbnb revenue wouldn’t be enough to cover all expenses if the host follows the city’s policy,” says Davide Proserpio, assistant professor of marketing at the USC Marshall School of Business.

In addition, since L.A.’s 120-day cap on short-term rentals still applies to the buildings on Airbnb’s listing platform, that greatly limits the number of longer-term guests a resident can host. Not to mention, some of the buildings that Airbnb lists have even shorter limits – The Milano Lofts in DTLA for example only allows residents to host 90 nights a year.

Airbnb’s calculations of host earnings may be greatly misleading as well, given that the estimate doesn’t include host expenses, taxes, cleaning fees or individual building restrictions. For example, Airbnb estimates that a resident of a $3,699 one bedroom apartment at the Vinz in Hollywood that hosts 7 nights a month can expect $1,108 a month in revenue if they host year-round. But the Vinz only allows hosts to rent 90 days a year, which greatly limits the potential for subletters and a consistent income stream.

Keep in mind too that since the apartment will have to serve as the host’s “primary residence”, hosts will have to live there six months out of the year. All of which is to say, it’s unclear how renting an apartment in an “Airbnb-friendly” building makes hosting easier — especially in a city where illegal short-term rentals already seem to be the norm.

https://twitter.com/askhalid

The Streamy Awards Prove that Online Creators and Traditional Media Are Still Disconnected

Kristin Snyder

Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

tiktok influencers around a trophy ​
Andria Moore /Charli D'Amelio/Addison Rae/JiDion

Every year, the Streamy Awards, which is considered the top award show within the creator economy, reveals which creators are capturing the largest audiences. This past Sunday, the event, held at The Beverly Hilton, highlighted some of the biggest names in the influencer game, chief among them Mr. Beast and Charli D’Amelio. It had all the trappings of a traditional award show—extravagant gowns, quippy acceptance speeches and musical interludes. But, as TikTok creator Adam Rose told The Washington Post, the Streamys still lacks the legitimacy of traditional award shows.

Read moreShow less

Slingshot Aerospace Is Expanding Its Network of Telescopes To Make Tracking Data Even More Accurate

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Slingshot Aerospace Is Expanding Its Network of Telescopes To Make Tracking Data Even More Accurate
Photo: Slingshot Aerospace

Slingshot Aerospace, the El Segundo-based startup developing software for managing objects in space’s orbit, raised $40.9 million to build out its global network of sensors and recruit new customers both private and public.

The round was a follow-on to Slingshot’s $25 million Series A-1 raise in March.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending