Sweetgreen Has a New Salad Subscription Service to Sell You

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

Sweetgreen Has a New Salad Subscription Service to Sell You
'In a Weird Way We Were Very Well Positioned for This': Sweetgreen Reopens Stores and Brings Back Workers

Sweetgreen isn’t a tech company—but for a salad chain, it sure acts like one. On Monday, the company launched a monthly subscription service for discounted bowls of its leafy greens.


For $10 a month, Sweetgreen’s Sweetpass offers a $3 daily discount towards its salads—echoing Uber One, Instacart Express, DashPass, and other digital loyalty programs that incentivize repeat customers in exchange for an upfront cost. To get the discount, members must order through the Culver City-based firm’s app or website and spend at least $9.95.

The launch of the subscription comes less than two months after Sweetgreen’s initial public offering on the New York Stock Exchange. After listing at an IPO price of $28 per share and trading as high as $56.20 per share, Sweetgreen’s stock has shed more than 35% of its value since its November peak. On Monday, its shares hovered north of $31.

The new membership service coincides with the season of New Year's resolutions, which is go-time for the $71 billion diet and weight loss industry. Sweetpass is not marketed as a weight-loss tool, but salad has long been associated with dieting and abstention.

“It’s time to kick off a year of feeling good,” reads a splash page for Sweetpass. “Whether you’re committing to simple rituals like taking a walk, starting a journal, or adding nourishing greens to every meal—building sustainable routines often starts with one good habit. We’ve got just the thing.”

Last year, Sweetgreen CEO Jonathan Neman ignited an uproar with his comments on weight loss and the coronavirus, which he later walked back. Neman and his cofounders Nathaniel Ru and Nicolas Jammet collectively control nearly 60% of the company’s voting power, by virtue of dual-class shares.

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LA Tech ‘Moves’: Mapp Gains New CPO and CTO, Prodoscore Taps Boeing Exec

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Mapp Gains New CPO and CTO, Prodoscore Taps Boeing Exec
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Raises
Image by Joshua Letona

A local space robotics startup raised fresh funding to expand the flight model manufacturing facilities throughout the U.S. and increase employment, while a remote litigation platform raised more funding to continue growing its footprint in new markets across the country, develop service channels for its clients and continue expanding its tech team.

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Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Gitai Raises $30 Million to Expand Manufacturing Footprint in Los Angeles
\u200bPhoto: Gitai

Space robotics company Gitai raised a $30 million Series B extension this week, bringing the total value of the round to roughly $47 million.

The funding will be used to further develop Gitai’s suite of space robots as well as build out its manufacturing footprint in Torrance. Previously Gitai announced it raised a $17.1 million Series B in March 2021; this additional raise is still part of that round.

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