neurotechnology

Paul Zak spent over two decades developing the science beneath his company, Immersion. His tastemaker software aims to measure and predict how people respond to music, movies and other experiences by tracking their brain activity through a smartwatch or fitness tracker.

With a newly launched software-as-a-service platform, his mind-reading tool is now available to the masses for as little as $199 a month.

Read more Show less

Trending