factual

factual

On this episode of L.A. Venture, we talk to Gil Elbaz, one of my partners and the co-founder of TenOneTen Ventures.

Gil is one of the most iconic founders in L.A. He talks about his years building what would eventually become Google's AdSense while he was at Applied Semantics, his experience founding Factual, and explains why founders should mentally commit 10 years to their startup before beginning.

"I enjoy working with people who are addicted enough to solving a particular problem that they can't really imagine stopping — regardless of the kind of roadblock that they hit," he says. "I think that the entrepreneur has to go in assuming that it's going to take years before the market appreciates this incredible vision, that actually it's going to be a full 10 years until you get through the entire cycle of finding product-market fit."

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Jiake Liu is the founder of a startup outdoor furniture company, but lately he feels like he's running a second company one that's helping supply local hospitals with thousands of protective masks and, in the process, rallying Los Angeles' tech community.

Liu started SoCal Tech for Hospitals in early March with the goal of raising $60,000 to purchase 30,000 masks for hospitals facing shortages. He's now helped raise nearly $200,000, delivered 50,000 hospital-grade masks and is looking to up the ante with the region's vast tech community to do good beyond the pandemic.

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