LA Venture Podcast: TenOneTen Venture's Gil Elbaz on Why Founders Need a 10-Year Vision

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
Gil Elbaz

On this episode of L.A. Venture, we talk to Gil Elbaz, one of my partners and the co-founder of TenOneTen Ventures.

Gil is one of the most iconic founders in L.A. He talks about his years building what would eventually become Google's AdSense while he was at Applied Semantics, his experience founding Factual, and explains why founders should mentally commit 10 years to their startup before beginning.

"I enjoy working with people who are addicted enough to solving a particular problem that they can't really imagine stopping — regardless of the kind of roadblock that they hit," he says. "I think that the entrepreneur has to go in assuming that it's going to take years before the market appreciates this incredible vision, that actually it's going to be a full 10 years until you get through the entire cycle of finding product-market fit."


  • Gil's sale of Applied Semantics to Google was one of the earliest and most significant venture-backed startup sales in Southern California
  • Applied Semantics's product, AdSense, is now iconic and tens of billions of dollars in revenue
  • Gil then went on to lead Google's L.A. office for a number of years before leaving Google to start his second L.A.-based startup, Factual.
  • Factual had a big employee base and presence in Century City before merging with Foursquare
  • Gil was a trustee at Caltech and has been on the board at XPrize for 15 years
"Follow your values, give it a decent effort. Don't kill yourself. Just give it a decent effort. Don't act like, 'this conversation isn't important'. Take it seriously. Just do the right thing — A hundred thousand times in a row." — Gil Elbaz

Gil Elbaz is the co-founder of TenOneTen Ventures, a Los Angeles-based, early-stage venture capital firm that invests in entrepreneurs who apply data and technology to disrupt existing industries, or create new categories entirely.

Want to hear more of L.A. Venture? Listen on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: HyperDraft Taps LegalZoom Exec
Photo by James Opas | Modified by Joshua Letona

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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