The Los Angeles Clippers, owned by former Microsoft chief Steve Ballmer, is stitching a new logo on game jerseys this year. Los Angeles' tech darling Honey will appear on the basketball team's uniform as part of a partnership inked last fall.
The deal allows Honey, the L.A.-based online shopping and discount platform, to advertise overseas and share team content on its digital and social media platforms.
Los Angeles Clippers chairman Steve Ballmer is paying $400 million in cash to buy the Forum arena from the Madison Square Garden Company, the LA Times reported Tuesday.
The deal allows Ballmer, the former Microsoft CEO who paid $2 billion to buy the Clippers in 2014, to move forward with plans to build a new arena for the NBA franchise.