Inside the 'Aggressive' Goal to Make LA Port Ships 100% Zero Emission

Brenda Gazzar
Brenda Gazzar is a multilingual multimedia reporter who has worked for a variety of news outlets in California and in the Middle East since 2000.
Inside the 'Aggressive' Goal to Make LA Port Ships 100% Zero Emission
Photo courtesy of the Port of Los Angeles.

Los Angeles' City Council adopted an ambitious maritime resolution last week that calls on top importers like Walmart, Dole, Nike, Amazon and Home Depot on 100% zero-emissions ships by 2030, even though the technology doesn't yet exist.

Idling ships sitting off the San Pedro Bay Coast have captured national attention as a symbol of broken supply chains, but those ships are also big polluters.


Research suggests ship pollution contributes to more than 250,000 premature deaths each year around the world, and at least 1,300 premature deaths each year in Los Angeles and Long Beach. Low-income communities of color who live near the ports are especially affected.

While the city doesn't have any regulatory power over maritime rules, the move places pressure on some of the world's biggest retailers and their supply chains. The resolution asks shippers ferrying everything from televisions and cars to sofas and microwaves to "immediately adopt" existing emissions-reducing technologies, such as wind-assisted propulsion and slow-steaming.

It also calls for a broader effort to create zero-emission shipping corridors along the California coast and across the trans-Pacific trade route.

dot.LA spoke with Christopher Cannon, chief sustainability officer of the Port of Los Angeles, to discuss the resolution, and why he thinks all parties will do what they can to achieve such a drastic industry overhaul.

\u200bPort of Los Angeles Chief Sustainability Officer Christopher Cannon

Port of Los Angeles Chief Sustainability Officer Christopher Cannon

dot.LA: In layman's terms what does this new resolution do?

Christopher Cannon: It really encourages the industry to move toward low carbon and zero carbon fuels as soon as possible and this is important.

We think that the move to low carbon fuels can happen pretty quickly, like in the next few years.

We see, for instance, that some of the shipping lines are talking about using methane feedstock that arrived from renewable sources starting in 2024.

The goal to get to 100% zero emission ships by 2030 is very aggressive.

Technology does not exist today to do that, but it does not mean that it isn't a good goal and an important goal, and we want to push ourselves and the maritime industry to get there.

Rapidly decarbonize the maritime shipping industry to create zero emissions corridors—we like that, and we want to create green shipping corridors. You start doing this stuff now, not waiting until zero emissions is possible. You start doing low carbon and even zero carbon elements in a shipping corridor.

Maybe not everything is fully zero [emissions], but you can have parts of it be zero. A lot of different activities can occur from the movement of cargo from one port to another: the loading and unloading, the sorting.

All the activity associated with moving that ship can be green and we can reduce the carbon footprint, we can decarbonize all of it with best management practices.

Photo courtesy of the Port of Los Angeles.

Does the city have any enforcement power, say if they adopt legislation, in this domain?

No, we don't run the ships and we don't control the ships. We don't regulate the ships. They are regulated by international bodies, but we certainly have the ability to exert influence on the shipping industry and on international regulators like the International Maritime Organization.

We're engaged in discussions with them on these goals. While we can't enforce, we certainly can influence what the industry does, and we will do our best to work with the industry and help to help them transition to these cleaner fuels.

What is the shipping industry saying about the push to zero emissions?

They tell us that their customers want the same thing, that their customers want low carbon and zero carbon and zero emission ships, too.

They are as interested in doing it as we are because that's what the Home Depots and Amazons are pushing for, too, and the reason those customers are pushing for it is because people like you and I, who are ultimately buying products, we're pushing for it. Everyone wants to do it.

It's just a matter of getting the technology to the point where it can be deployed. The industry is testing this equipment now. There are different pieces of the journey. There is the cargo handling equipment, there's the tugboats. There are other parts of the journey where we can improve efficiency and reduce carbon and get to zero carbon emissions, and we want to get every part of that journey.

We want zero emissions ultimately but you want to start out with low carbon right away, then get to zero carbon as quickly as you can, then get to zero emissions as quickly as you can after that.

Photo courtesy of the Port of Los Angeles.

Is there any concern that this could impact shipping in any way?

No, we hope not. I mean the industry, as I said, their customers are pushing for the same thing so their customers certainly don't want the delivery of their cargo to be adversely affected, so the shipping lines don't want to do that either.

It's pretty exciting because it's a case where everyone seems to now realize that we have to reduce our carbon footprint as soon as we possibly can in order to fight climate change.

So we're starting to see consumers are demanding it. Manufacturers of goods are seeking it. Goods and movement, the industry is hearing a strong message from their customers that they want it, so the goods and movement industry, the shipping lines, the trucks, even the trains, everybody is being pushed to do this and so we, too, want to push as hard as we can.

These resolutions, like the one from the City Council, are important because they send a message too that this is something that everybody wants.

Are there enough resources to make the technology a reality?

It's expensive. Private industry has to invest mostly, to be honest with you, but I think there's a role for government to help incentivize this activity through grants and other kinds of inducements; certainly ports can help to incentivize those by offering favorable rates and other things for people who are moving cargo in a manner that is convenient and ultimately with a zero carbon footprint.

The technology is expensive but I think everyone believes that once the technology becomes commercialized and ready for widespread deployment, that you'll have a reduction in cost.

This interview has been edited for length and clarity.

Billion-Dollar Milestones and Snapchat’s New Features

🔦 Spotlight

Happy Friday Los Angeles!

This week’s spotlight showcases LA’s thriving tech scene, featuring Snapchat’s latest feature updates and two local startups Liquid Death and Altruist, making TechCrunch’s Unicorn List for 2024.

Image Source: Snap

Snapchat’s recent fall updates bring fresh features, including a new iPhone camera shortcut for instant snaps, Halloween-inspired AI-powered Lenses, and Bitmoji costumes inspired by Mean Girls and Yellowstone. Bitmoji stickers now reflect trending Gen-Z expressions like “slay” and heart symbols for added flair in chats. Plus, the “Footsteps” feature on Snap Map allows users to track their past adventures privately, adding a nostalgic touch.

Image Source: Liquid Death

ICYMI, two LA startups joined the Unicorn Club—achieving valuations over $1 billion. Liquid Death, based in Santa Monica, is a canned water company with edgy branding and a humorous sustainability focus. Known for viral marketing and brand partnerships, it redefines bottled water as a lifestyle brand and environmental statement. In March, Liquid Death closed $67 million in strategic financing, raising its total funding to over $267 million and valuing it at $1.4 billion.

Image Source: Altruist

Altruist, a Culver City-based fintech platform, offers financial advisors streamlined tools to better serve their clients. With a user-friendly investment and account management platform, Altruist has gained strong traction in the finance world. In May, it announced a $169 million Series E funding round, bringing its total funding to over $449 million and earning a valuation of $1.5 billion.

Together, Liquid Death and Altruist exemplify LA’s capacity for innovation across diverse sectors, from lifestyle branding to fintech. Whether reshaping financial tools or redefining sustainable branding, these companies showcase LA’s unique entrepreneurial spirit. Go LA!

Check out TechCrunch’s 2024 Unicorn List here. And don’t miss Snapchat’s latest features—perfect for adding some fun, connection and maybe a few selfies this weekend!


🤝 Venture Deals

LA Companies

  • Freeform, a company bringing AI to metal 3D printing, raised $14M in funding from NVIDIA’s NVentures and AE Ventures to further develop its AI-powered 3D printing technology for industrial-scale production. - learn more
LA Venture Funds
  • Anthos Capital participated in a $70M Series D round for Carbon Robotics, which develops AI-powered robotics for precision agriculture, and the funding will be used to accelerate the growth of its autonomous weeding technology. - learn more
  • Anthos Capital participated in a $3.5M seed round for Plasma Network, aimed at expanding access to USDT stablecoins on the Bitcoin network, with the investment supporting the network’s growth and efforts to enhance stablecoin accessibility through the Lightning Network. - learn more

LA Exits


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      ⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

      🔦 Spotlight

      Happy Friday Los Angeles,

      The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

      The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

      For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

      While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

      The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

      Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

      As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

      For updates or more event information, visit the official Tech Week calendar.


      🤝 Venture Deals

      LA Companies

      • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

      LA Venture Funds
      • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
      • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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        🌴🧑‍💻 Your Guide to LA Tech Week 2024

        🔦 Spotlight

        Happy Friday Los Angeles,

        As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


        What to Look Forward To

        Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

        Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

        Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

        Plan your week with the daily lineup, organized by location for easy navigation:

        For updates or more event information, visit the official Tech Week calendar.

        Enjoy LA Tech Week 2024!!


        🤝 Venture Deals

        LA Companies

        • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
        • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

          LA Venture Funds
          • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
          • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
          • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


            LA Exits

            • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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