LiveXLive, Known for Concert Streaming, Gets Into Gaming with Queens Collective

Sarah Favot

Favot is an award-winning journalist and adjunct instructor at USC's Annenberg School for Communication and Journalism. She previously was an investigative and data reporter at national education news site The 74 and local news site LA School Report. She's also worked at the Los Angeles Daily News. She was a Livingston Award finalist in 2011 and holds a Master's degree in journalism from Boston University and BA from the University of Windsor in Ontario, Canada.

LiveXLive, Known for Concert Streaming, Gets Into Gaming with Queens Collective
Photo by Andre Hunter on Unsplash

LiveXLive, a livestream platform that has found success during the pandemic with its virtual concerts, is expanding into the booming gaming industry with a particular audience in mind: women.

The Beverly Hills-based company announced Thursday it has partnered with Queens Gaming Collective, a media management company for women gamers, on a content and distribution deal that will include a slate of long- and short-form original shows and events.

Queens Gaming Collective CEO and co-founder Alisa Jacobs said the collaboration will help expand visibility for the 20 video game influencers — known as "Queens" — it represents through LiveXLive's global distribution platform. Among them is L.A.-based actress, model, influencer and gamer Carrington Durham, who has 2.4 million followers on TikTok and more than 1.2 million on Instagram. Other Queens are active on Twitch and other social media and gaming platforms.

Andy Vick, head of programming at LiveXLive, said bringing gaming content to the platform was an easy extension of what LiveXLive already does in the music and pop culture spaces. In fiscal year 2021, which ended on March 31, LiveXLive reported it had livestreamed over 140 music events, generating over 150 million livestream views. Compare that to the 42 events and 69 million livestream views in the same time period a year ago.

"We absolutely believe in gaming and music as events," Vick said. "We see a lot of that in our future."

LiveXLive and Alisa Jacobs, CEO of Queens Gaming CollectiveveXLive Head of Programming Andy Vick and Queens Gaming Collective CEO Alisa Jacobs.

Vick added that his own interest in video games sparked the partnership with Queens.

"We want to be aligned with talent and with brands and companies that are saying what they mean and standing by it," he said. "I can't imagine another gaming brand that does that better than Queens."

Women represent 46% of video game enthusiasts, according to a 2019 report from industry analyst Newzoo. But women are underserved by popular platforms, and sometimes the games themselves.

"It's important for the younger women and the girls who are growing up who are playing more games than ever to feel like it's not just a guy-fest and there's a place for me to play games," Vick said.

Queens represents a diverse group of women, from casual players to gritty gamer gamers, athletes, DJs, musicians and artists.

"[LiveXLive has] built something that can really bring audience and reach and scale for these women that deserve such an incredible amount of attention," Jacobs said. "They deserve to have their stories told. They deserve to have their gameplay watched," especially BIPOC women.

The video game industry has grown during the pandemic. Global video game revenue was expected to surge 20% to $179.7 billion in 2020, according to IDC data, MarketWatch reported in January.

Queens Gaming Collective

The collaboration between LiveXLive and Queens will produce content that includes game shows, programs that address wellness and mental health and being a woman in gaming as well as comedy. It will be distributed across LiveXLive's portfolio, including podcasting, audio content, VOD, pay-per-view events and via Twitch and YouTube and LiveXLive's owned and operated platforms.

The Queens are set to appear at a LiveXLive event called Social Gloves: Battle of the Platforms where TikTok and YouTubers will face off in a boxing match.

Jacobs said women gamers differ from the typical stereotype of a "bro-y" gamer, not to say that there aren't some women who fit into that culture. Many women gamers are focused on lifting each other up and robust storytelling as well as competition, Jacobs said.

"It's really passionate, bad-ass women," Jacobs said. "They are unapologetic, they are feminine, but not girly, per se. They can hold it down with the boys, but they are also really collaborative and thoughtful and creative and strategic."

Queens is creating a live-work space for their team that will have a membership club vibe, Jacobs said. But don't expect the frat house vibe that comes with similar, male-dominated gaming collectives.

Another such consortium of gaming and influencers, FaZe Clan, is known for its pranks and raucous parties. Founded in 2016, It recently moved out of its 12,000-square-foot Hollywood Hills mansion to a 36,000-square-foot compound in Burbank, where members shoot videos for TikTok and YouTube and livestream on Twitch. FaZe Clan's first female member joined the group in 2019.

Vick said the new events and content will be aligned with the passion points of the Queens' fanbase and performers.

"We're thinking about the end user and the end audience and the way that really rings true is by being true to the talent," Vick said. "We want to maximize that relationship between talent and their audience."

Subscribe to our newsletter to catch every headline.


Venture Firm BackStage Capital Reduces Staff to 3 Employees

Kristin Snyder

Kristin Snyder is an editorial intern for She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

Venture Firm BackStage Capital Reduces Staff to 3 Employees
Photo by Jp Valery on Unsplash

Venture firm Backstage Capital laid off nine employees, reducing its staff to just three.

Managing partner and founder Arlan Hamilton announced the layoffs Sunday on her “Your First Million” podcast. General partners Christie Pitts and Brittany Davis, along with Hamilton, are the only remaining employees, TechCrunch reported. The move comes only three months after the Los Angeles-based firm said it would only fund existing portfolio companies.

Read moreShow less

A New Tide of LA Startups Is Tackling the National Childcare Crisis

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

A New Tide of LA Startups Is Tackling the National Childcare Crisis
Image by Carolyn Figel

The pandemic exacerbated a problem that has been long bubbling in the U.S.: the childcare crisis.

According to a survey of people in science, technology, engineering and mathematics (STEM) careers conducted by the city’s WiSTEM Los Angeles program and shared exclusively with dot.LA, the pandemic exposed a slew of challenges across STEM fields. The survey—which consisted of 181 respondents from L.A.County and was conducted between March 2021 and 2022— involved respondents across medical fields, technical professions and science industries who shared the pandemic’s effects on their professional or education careers.

Read moreShow less

MaC Venture Capital Raises $203M for Its Second Fund

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

MaC Venture Capital Raises $203M for Its Second Fund
Courtesy of MaC Venture Capital

While venture capital funding has taken a hit this year, that hasn’t stopped MaC Venture Capital from raising $203 million for its second fund.

The Los Angeles-based, Black-led VC firm said Monday that it had surpassed its initial $200 million goal for the fund, which dot.LA reported in January, over the span of seven months. MaC said it expects to invest the capital in up to 50 mostly seed-stage startups while remaining “sector-agnostic.”

Read moreShow less