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XHere's How Much Tech Companies Made From LA Unified School District During the Pandemic
Favot is an award-winning journalist and adjunct instructor at USC's Annenberg School for Communication and Journalism. She previously was an investigative and data reporter at national education news site The 74 and local news site LA School Report. She's also worked at the Los Angeles Daily News. She was a Livingston Award finalist in 2011 and holds a Master's degree in journalism from Boston University and BA from the University of Windsor in Ontario, Canada.

In the early days of the pandemic, there was a mad dash to get technology and broadband internet service into students' homes. About 1 in 3 Los Angeles Unified School District families didn't have a desktop or laptop computer or high-speed internet, according to an April 2020 study by USC Annenberg.
To improve tech access and to make other COVID-related purchases, the Board of Education granted authority to then-Superintendent Austin Beutner to spend "any dollar amount necessary" to respond to the crisis. In 13 months, the district spent $390.5 million.
Over the course of the 13 months of data, the single largest purchase — $51.3 million — went to SummerBio, a Silicon Valley COVID testing company.
All told, $227.6 million went to tech companies or 58% of the district's total spending in that time frame.
The spending went to tech companies like Apple, T-Mobile, Verizon and a COVID testing company, records obtained by dot.LA through a Public Records Act request show.
Los Angeles school district spending from March 2020 through April 2021 show that money was spent on line items from iPads and broadband to food for students and families, and masks and sanitizing supplies for schools.
In March 2020 alone, 94% of the $72.3 million the district spent using emergency funds went to tech companies.
"It took a procurement team working around the clock to scour the globe and find devices and a technology team to make sure the devices had the proper software installed and every student was connected to the internet," Beutner said in May 2020.
It also began purchasing COVID-19 supplies, including 100,000 N95 masks and 300,000 surgical masks, for $2.4 million, and food for the district's "Grab n Go" meal program, like $450,000 on cases of chicken tenders and drumsticks.
John Rogers, an education professor at UCLA, said the district took decisive action to get necessary technology into student's hands.
"It was a herculean task to shift in-person instruction to remote learning in a district that serves many families who previously did not own a computing device or had regular access to the internet," he said. "Many other districts around the county lagged behind LAUSD in their efforts to provide a baseline of access to learning."
Here are the total amounts large tech companies were paid:
Apple
$51.3 million
Apple was paid virtually the same amount as SummerBio in total, just $9,000 less. It is unclear from the data exactly how many iPads and other devices were purchased and distributed, as a $37.8 million purchase for iPads doesn't list a quantity of items.
Arey Jones
$49.2 million
San Diego-based Arey Jones, which has relationships with Microsoft, Google, Intel, HP and other companies, is a conduit for school districts to procure technology equipment and software. LAUSD purchased Dell, Samsung and HP Chromebooks, monitors and iPad integration services and cases. In March 2020 alone, the company received $22 million.
CDW Government, LLC
$8.6 million
LAUSD purchased 1,000 video conferencing bars from CDW Government, LLC, a technology provider for state and local governments, for $8.5 million.
Amazon
$2.0 million
As online learning extended beyond the few weeks that many were expecting, it became clear that some households had multiple students and adults working at home. Headphones were a solution to help students block out the noise of a busy home to focus on their studies. About a month into the pandemic, LAUSD purchased 131,000 pairs of headphones for $1.9 million.
Mergent
$8.1 million
In December, the district spent $8.1 million for 490,000 headphones, enough for a pair for every student.
Edgenuity
$6.7 million
LAUSD opened up summer school to all students for enrichment courses, like guitar lessons and language classes, in addition to classes where students can make up credits. About 100,000 or about a quarter of the district's students enrolled in summer school. The district paid for a platform called Edgenuity for credit recovery for 30,000 high school courses and 40,000 middle school courses, according to the data. It's a software program that the district has used for years. The district also used the program as classes turned online and continues to use it in its online independent study program.
Verizon
$6.1 million
The district agreed to pay Verizon up to $4.6 million in March 2020 for mobile broadband services and devices. It later paid another $1.5 million for additional service and devices.
IVCi
$4.3 million
Audio visual company IVCi sold 5,000 video conferencing bars for $4.3 million.
T-Mobile
$3.7 million
The first purchase the district made was to increase its contract with T-Mobile for mobile broadband and devices by $500,000 to $750,000. In March 2020, it paid a total of $2.4 million and later made an additional $1.3 million payment.
Discovery
$3.1 million
The district purchased a districtwide licensing agreement.
Reading Horizons
$3 million
The district bought a license for the training and curriculum tool software for teachers teaching science.
Rosetta Stone
$3 million
The district bought licenses for 100,000 students from the language software company.
Microsoft
$2.3 million
The district described this purchase as "various applications." Microsoft developed an app called the Daily Pass that must be scanned for each student and staff that enters a campus. That contract was for gratuitous services.
Nearpod
$2 million
The district purchased a license for the instructional platform for teachers.
Crayon Software Experts
$1.7 million
LAUSD paid Crayon Software Experts, a software asset management managed services company, for Microsoft Power Apps licenses to implement its COVID vaccination program.
IXL Learning
$1.7 million
The district bought site licenses for 300,000 students from the integrated learning platform that supports personalized learning in math, English language arts, science, social studies and Spanish.
Blackboard
$1.2 million
The district purchased a districtwide enterprise license for the online learning platform for additional teacher to student notification functions.
Zoom
$1 million
The tool that many of us became familiar with during the pandemic, the district spent about a half million on software licenses for 66,500 employees, 500,000 students and 2,000 others.
Newsela
$995,000
Elementary schools purchased licenses for Newsela, a literacy-focused startup with content in English and Spanish.
Renaissance Learning
$995,000
The district bought licenses for Renaissance Learning, a math and reading software.
Edpuzzle
$730,000
LAUSD bought a districtwide license for Edpuzzle, which teachers can use to make interactive videos.
HopSkipDrive
$500,000
Pasadena start-up HopSkipDrive, an ridesharing company for students, was paid $500,000 to take students to and from COVID-19 testing sites.
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Favot is an award-winning journalist and adjunct instructor at USC's Annenberg School for Communication and Journalism. She previously was an investigative and data reporter at national education news site The 74 and local news site LA School Report. She's also worked at the Los Angeles Daily News. She was a Livingston Award finalist in 2011 and holds a Master's degree in journalism from Boston University and BA from the University of Windsor in Ontario, Canada.
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Old Guard on High Alert as Streaming and New Tech Storm Upfronts
Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
Are the upfronts turning into TV execs’ personal “Black Mirror'' episode?
The annual feeding frenzy—in which C-suite television executives auction off highly-viewed (and costly) advertising time slots— is changing as new streaming behemoths shake up the market. The event often gives viewers and industry watchers insight on what shows are poised to become cultural phenomena, but that too seems to be disrupted at this year’s proceedings.
It’s been two years since major networks and television players convened in New York for a week, and it’s clear that technology is going to change a lot about how the process works.
Streaming, a popular way to view content, doesn’t follow traditional ad slots the way broadcast does. Nonetheless, last year ad-enabled streaming services–including Peacock and Hulu–slurped up a large slice of ad dollars. But this year may prove a turning point, as services like HBOMax and Disney Plus begin tinkering with ad-laced streaming, and Netflix promises to quickly roll out an ad-supported subscription tier. Large networks like ABC and NBC will have to start competing with streaming for the favor of companies and their ad money.
Another thing changing the market: the ads themselves. With more data at their fingertips, streaming services can offer far more personalized and targeted services than their network counterparts. Netflix and Disney collect mountains of data that can gauge what ads are most relevant to their viewers. That’s a huge plus for advertisers, even if streaming services like Disney restrict what kind of ads it will show.
Legacy TV companies have already taken note. NBCUniversal took great pains at Monday’s pitch meeting to offer their Peacock streaming service as an example of a dual streaming-and-broadcast model and lambasted streaming services that once showed disdain for advertisers and ad breaks.
“At those companies, advertising could seem like an afterthought… or even worse, a new idea for a revenue stream, but not here,” NBCUniversal’s ad sales chief Linda Yaccarino said, according to The Hollywood Reporter. “At NBCUniversal, advertising has always been an asset for our business… designed to enhance your business.”
Adding to the instability, Nielsen ratings, which has been the universal standard for measuring viewership, is being challenged. The company’s ratings were once the gold standard used, in part, to determine the time slots and networks that had the most viewers (and which became the most coveted by advertisers).
Last year, Variety reported major networks complained that the company was likely undercounting viewership due to pandemic-related restrictions, like being unable to go into peoples’ homes and making sure the data-collecting technology was properly working. In its wake, software-enabled startups have popped up to better gather data remotely.
Washington-based iSpot.tv received a $325 million investment from Goldman Sachs after acquiring similar companies including El Segundo-based Ace Metrix and Temecula-based DRMetrix. Pasadena-based tvScientific raised $20 million in April to glean adtech data from smart tvs. Edward Norton’s adtech firm EDO raised $80 million in April and booked a deal with Discovery ahead of the upfronts.
Nielsen also lost its accreditation with the Media Ratings Council, and without a standard ratings guide for the industry, navigating the upfronts will be a far more uncertain and nebulous process for both networks and advertisers.
With tens of billions of dollars on the line, advertisers are demanding more than just well-produced shows networks and streaming services alike—sophisticated ad placements is the name of the game.
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Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
Atlas Obscura, L.A. Tourism Dept. Partner on Explorer’s Guide to LA
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
The Los Angeles Tourism Department partnered with curiosities and travel website Atlas Obscura for a first of its kind digital interactive map of L.A. County’s top attractions, just in time for the summer influx of tourists.
Visitors to L.A. – or locals looking for a fun reason to leave their apartments – can scroll the interactive map on a browser or download the app.
Image courtesy of the L.A. Tourism Dept.
The “Discover Los Angeles” map can be broken down by neighborhood or by a series of “guides,” which all feature as part of the larger promotional campaign roll-out known as the Explorer’s Guide to L.A
Atlas Obscura and the Tourism Department also published a hardcover edition of the Explorer’s Guide, along with several other speciality breakout guides, including the Meeting Planners Guide, artistic Visitor’s Map and, for those with more expensive tastes, the L.A. Luxury Guide to the city’s pricier pursuits. The paper versions of the guides have QR codes for travelers to scan and take information with them on the go.
This year’s collaboration with Atlas Obscura gives the Tourism Department’s previous guide a much-needed update – it was previously a whopping 136-page PDF document created in 2020.
The Explorer’s Guide includes a mix of places you’d expect to see on the map, like Griffith Park and the museum at the La Brea Tar Pits. It also has some unlikely spots sourced from Atlas Obscura’s network of local explorers who recommended their favorite places to visit: the Palos Verdes Peninsula, Venice Canals or the Watts Towers, a stunning, monumental public art exhibit of mosaic steel towers that was built by one Italian immigrant over a 34-year period.
30 neighborhoods are discussed in the guide, from classic tourist destinations like Hollywood and beach cities like Santa Monica and Venice to lesser-known but still exciting enclaves like Leimert Park, Frogtown and Little Ethiopia. There’s also several maps for specific interests – taqueria lovers will find new spots to nosh with the taco map, and there’s also a map of the Downtown Arts District, spots to stargaze and sports venues.
“For myself and the writers and editors on this project, many of them L.A. natives, getting to write and curate the official visitors guide to the city of L.A. was an absolute dream,” Atlas Obscura co-founder Dylan Thuras said in a statement. “We hope that these guides will inspire all the curious travelers arriving in L.A., to try new things, as well as providing new adventures for longtime L.A. residents. There is really no limit to what L.A. has to offer.”
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Tech Groups Push Back Against Texas’ Controversial New Social Media Law
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Two groups representing social media giants are trying to block a Texas law protecting users’ political social media content.
NetChoice—whose members include the Culver City-based video-sharing app TikTok—and the Computer & Communications Industry Association (CCIA) filed an emergency application with the Supreme Court, the Washington Post reported Friday. HB 20, which went into effect Wednesday, allows residents who believe they were unfairly censored to sue social media companies with over 50 million U.S. users. Tech companies would also have to integrate a system for users to oppose potential content removal.
The law, which was initially signed by Governor Greg Abbott in September, was previously barred by a federal district judge but was lifted by the U.S. Court of Appeals for the 5th Circuit in New Orleans. NetChoice and CCIA claim the law violates the First Amendment and seek to vacate it by filing the application with Justice Samuel A. Alito Jr.
“[The law] strips private online businesses of their speech rights, forbids them from making constitutionally protected editorial decisions, and forces them to publish and promote objectionable content,” NetChoice counsel Chris Marchese said in a statement.
The two lobbying groups also represent Facebook, Google and Twitter. The latter is undergoing its own censorship conundrum, as Elon Musk has made it a central talking point in his planned takeover.
Tech companies and policymakers have long clashed on social media censorship—a similar law was blocked in Florida last year, though Governor Ron DeSantis still hopes it will help in his fight against Disney. In the wake of the 2021 insurrection in the capital, Democratic lawmakers urged social media companies to change their platforms to prevent fringe political beliefs from gaining traction.
Conservative social media accounts like Libs of TikTok have still managed to gain large followings, and a number of right-wing platforms have grown from the belief that such sentiments lead to censorship.
Having citizens enforce new laws seems to be Texas’ latest political strategy. A 2021 state law allows anyone to sue clinics and doctors who help people get an abortion, allowing the state to restrict behavior while dodging responsibility.
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.