LA Venture: How WorkLife Ventures Founder Brianne Kimmel Became a Top Angel Investor

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.

How do angel investors get in front of companies prior to investing? Brianne Kimmel, founder of WorkLife Ventures, might know a way or two.

On this episode of the LA Venture podcast, Kimmel discusses her work as an investor — how she gets into rounds, how she established herself as a top angel investor and then transitioned into a fund manager and her thoughts on work and life.


"I highly encourage people to build a list of companies that you would love to work with because founders really appreciate when you become very excited about their product and when you make that next step of finding ways to be helpful," Kimmel says.

Business Insider recently named Kimmel as a "top angel investor everyone should know," and for good reason. Kimmel is an early investor in companies like Hopin, Pipe, Webflow, Tandem and many others.

Kimmel tells L.A. Venture that her road to launching a venture capital firm did not come without obstacles. Traditional VCs and others discouraged her from trying to start her own fund.

"I had talked to a number of traditional VC firms. And many of them were like, 'this isn't going to happen. Like, you can go get your MBA and you could probably come in as an associate. But I think what you're trying to do is like a pretty big career leap'," she said.

But she launched her own firm, anyway. She adds that it has been a lot of "hard work and a lot of learning and educating myself on evenings and weekends."

Kimmel shares insight on the Gen Z communities she's a part of and talks about how they are choosing jobs based on their values and how companies are adapting.

Kimmel is a believer in product-led growth and that bottom up software-as-a-service is replacing the past enterprise sales notion of steak dinners and the like. She also believes that the tools available today empower everyone to be an entrepreneur and says that is the future of work.

dot.LA Audience Engagement Editor Luis Gomez contributed to this post.

Want to hear more of L.A. Venture? Listen on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.

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Here’s the Latest on Fifth Wall’s Early-Stage Climate Tech Fund

Harrison Weber

Harrison is dot.LA's senior finance reporter. They previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find them on Twitter: @harrisonweber. Send non-sensitive tips on L.A. deals to harrison@dot.la. Pronouns: they/them.

Do you know something we should know about L.A. tech or venture capital? Reach out securely by downloading Signal on a non-work device: +1 917 434 4978.

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David Shultz
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Sarah Favot

Favot is an award-winning journalist and adjunct instructor at USC's Annenberg School for Communication and Journalism. She previously was an investigative and data reporter at national education news site The 74 and local news site LA School Report. She's also worked at the Los Angeles Daily News. She was a Livingston Award finalist in 2011 and holds a Master's degree in journalism from Boston University and BA from the University of Windsor in Ontario, Canada.

Tracy DiNunzio wants to kill fast fashion.

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