
Get in the KNOW
on LA Startups & Tech
XLA's New Program Aims to Move City's Brick-and-Mortar Small Businesses to Ecommerce
Francesca Billington is a freelance reporter. Prior to that, she was a general assignment reporter for dot.LA and has also reported for KCRW, the Santa Monica Daily Press and local publications in New Jersey. She graduated from Princeton in 2019 with a degree in anthropology.

As the pandemic devastates small businesses and creative freelancers, Los Angeles is hiring designers and artists in a novel bid to help the local economy recover.
Mayor Eric Garcetti last week launched a new program of online tools for small businesses, along with a plan to hire creative professionals to match with owners impacted by the pandemic. Graphic designers, artists and others will be given a $500 city grant in exchange for services to brick-and-mortar businesses that have been harmed by the stay-at-home orders.
"COVID-19 has changed everything — the way we communicate, work, socialize, and shop — and our brick-and-mortar stores need to rapidly rethink how they reach their customers, market their goods, sell their products, and thrive when so much business is happening online," Garcetti said in a statement.
The program, called LA Optimized, will funnel over $1.5 million in funds to about 1,000 businesses across the city over the next year, with an emphasis on those serving low-income communities, the mayor's office said. It's a partnership between the city and the ArtCenter College of Design and verynice, an L.A.-based design strategy firm that allots half of its work to nonprofits.
This year, revenue generated by small businesses in California fell by 29.3%. According to a September report, Los Angeles holds the highest number of permanent closures in the nation since March 1.
Small business leaders of color have been disproportionately hurt by the pandemic, but those that remain open attribute their reliance to having embraced technology, according to a report produced by Google and the Connected Commerce Council.
The precipitous drop in foot traffic on Black Friday, traditionally one of the busiest shopping days, exposed just how the deep economic impact has been for traditional retail as the economy has been pushed further online.
California is pushing its own effort to encourage small businesses to get online. In September, the state launched a series of workshops with Google to help companies grow their digital presence.
Garcetti's initiative launched Nov. 25 will focus on getting companies online with digital marketing tips and help building or improving websites to boost ecommerce sales.
A creative advisory board including verynice will make matches between graphic designers and small business owners. Roberto Martinez, the mayor's recently appointed entrepreneur-in-residence, will oversee the program.
"It's next-level pro bono," said verynice founder Matthew Manos. "It could be an initiative that ignites the creative community as well as small businesses."
He said creatives can apply for the project later this month.
Small business owners can apply with just their company name, address and business tax registration certificate number. They must operate in L.A. city, generate less than $5 million and have started operations before March 2020.
Businesses that qualify for the program will be selected beginning January 2021.
- LA Optimized Aims to Get City's Small Business to Ecommerce - dot.LA ›
- Gov. Newsom to small biz: "Let's get ahead of the queue" - dot.LA ›
- A New Program Gets LA Small Businesses Online - dot.LA ›
- A New Program Gets LA Small Businesses Online - dot.LA ›
- A New Program Gets LA Small Businesses Online - dot.LA ›
- A New Program Gets LA Small Businesses Online - dot.LA ›
- A New Program Gets LA Small Businesses Online - dot.LA ›
- A New Program Gets LA Small Businesses Online - dot.LA ›
- A New Program Gets LA Small Businesses Online - dot.LA ›
- A New Program Gets LA Small Businesses Online - dot.LA ›
- ReCharge Raises $277M for its Ecommerce Subscription - dot.LA ›
- Amazon Called Out for ‘Tremendous Inequity’ in Tax Revenue ›
- Event: Ecommerce Week LA - dot.LA ›
Francesca Billington is a freelance reporter. Prior to that, she was a general assignment reporter for dot.LA and has also reported for KCRW, the Santa Monica Daily Press and local publications in New Jersey. She graduated from Princeton in 2019 with a degree in anthropology.
Subscribe to our newsletter to catch every headline.
Genies Wants To Help Creators Build ‘Avatar Ecosystems’
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”
The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.
Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.
Similar programs are common in the startup world and in the creator economy. For example, social media companies can use accelerator programs not only to support rising stars but to lure those creators—and their audiences—to the company’s platforms. Genies believes avatars will be a crucial part of the internet’s future and is similarly using its program to encourage creators to launch brands using Genies’ platform.
“I think us being able to work hands on with this next era—this next generation of designers and entrepreneurs—not only gets us a chance to understand how people want to use our platform and tools, but also allows us to nurture those types of creators that are going to exist and continue to build within our ecosystem,” said Allison Sturges, Genies’ head of strategic partnerships.
DIY Collective’s initial cohort will include roughly 15 people, Sturges said. They will spend three weeks at the Genies headquarters, participating in workshops and hearing from CEOs, fashion designers, tattoo artists and speakers from other industries, she added. Genies will provide creatives with funding to build brands and audiences, though Sturges declined to share how much. By the end of the program, participants will be able to sell digital goods through the company’s NFT marketplace, The Warehouse. There, people can buy, sell and trade avatar creations, such as wearable items.
Genies will accept applications for the debut program until Aug. 1. It will kick off on Aug. 8, and previous experience in digital fashion and 3D art development is not required.
Sturges said that the program will teach people “about the tools and capabilities that they will have” through Genies’ platform, as well as “how to think about building their own avatar ecosystem brands and even their own audience.”
Image courtesy of Genies
Founded in 2017, Genies established itself by making avatars for celebrities from Rihanna to Russell Westbrook, who have used the online lookalikes for social media and sponsorship opportunities. The 150-person company, which has raised at least $250 million to date, has secured partnerships with Universal Music Group and Warner Music Group to make avatars for each music label’s entire roster of artists. Former Disney boss Bob Iger joined the company’s board in March.
The company wants to extend avatars to everyone else. Avatars—digital figures that represent an individual—may be the way people interact with each other in the 3D virtual worlds of the metaverse, the much-hyped iteration of the internet where users may one day work, shop and socialize. A company spokesperson previously told dot.LA that Genies has been beta testing avatar creator tools with invite-only users and gives creators “full ownership and commercialization rights” over their creations collecting a 5% transaction fee each time an avatar NFT is sold.
“It's an opportunity for people to build their most expressive and authentic self within this digital era,” Sturges said of avatars.
The company’s call for creators could be a sign that Genies is close to rolling out the Warehouse and its tools publicly. Asked what these avatar tools might look like, the startup went somewhat quiet again.
Allison Sturges said, “I think that's probably something that I'll hold off on sharing. We will be rolling some of this out soon.”
- Bob Iger, Former Disney CEO, Joins Avatar Startup Genies - dot.LA ›
- Genies Raises $150 Million To Make Avatars For The Metaverse ... ›
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Here's What To Expect At LA Tech Week
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.
The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.
From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.
DoorDash’s Founding Story: Stanley Tang, a cofounder and chief product officer of delivery giant DoorDash, speaks with Pear VC's founding managing partner, Pejman Nozad. They'll discuss how to grow a tech company from seed stage all the way to an initial public offering. Aug. 19 at 10 a.m. to 12 p.m. in Santa Monica.
The Founders Guide to LA: A presentation from dot.LA cofounder and executive chairman Spencer Rascoff, who co-founded Zillow and served as the real estate marketplace firm’s CEO. Aug. 16 from 6 p.m. to 9 p.m. in Brentwood.
Time To Build: Los Angeles: Venture capital firm Andreessen Horowitz (a16z) hosts a discussion on how L.A. can maintain its momentum as one of the fastest-growing tech hubs in the U.S. Featured speakers include a16z general partners Connie Chan and Andrew Chen, as well as Grant Lafontaine, the cofounder and CEO of shopping marketplace Whatnot. Aug. 19 from 2 p.m. to 8 p.m. in Santa Monica.
How to Build Successful Startups in Difficult Industries: Leaders from Southern California’s healthcare and aerospace startups gather for panels and networking opportunities. Hosted by TechStars, the event includes speakers from the U.S. Space Force, NASA Jet Propulsion Lab, Applied VR and University of California Irvine. Aug. 15 from 1 p.m. to 5 p.m. in Culver City.
LA Tech Week Demo Day: Early stage startups from the L.A. area pitch a panel of judges including a16z’s Andrew Chen and Nikita Bier, who co-founded the Facebook-acquired social media app tbh. Inside a room of 100 tech leaders in a Beverly Hills mansion, the pitch contest is run by demo day events platform Stonks and live-in accelerator Launch House. Aug. 17 from 12:30 p.m. to 3 p.m. in Beverly Hills.
Registration information and a full list of LA Tech Week events can be found here.
- dot.LA: Los Angeles Tech and Startup News ›
- Here's What's Happening at LA Tech Week - dot.LA ›
- LA Tech Week: NFT Cocktails, Sushi and Networking - dot.LA ›
- LA Tech Week: A Case for the CryptoMondays - dot.LA ›
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
TikTok Launches Text-to-Image Generator AI Greenscreen
If there wasn’t a feeding frenzy at the text-to-image, AI-powered trough after DALL-E 2 achieved viral fame, there will be now. TikTok has added an “AI greenscreen” feature in the app, which—like DALL-E 2—lets you put in a text prompt the AI then renders in image form. This adds another tool that creators can use as a video background.
It’s not a particularly sophisticated feature yet—it renders abstract, strange images like many text-to-image applications. Still, similar models like Imagen (Google) or Midjourney can render strikingly detailed creations by comparison.
The vague abstraction of AI Greenscreen images might be intentional, given the enormous amount of computing power needed to render the images on top of TikTok’s ever-increasing popularity as a social media app in general.
A series of surreal, colorful images created with TikTok's AI Greenscreen feature
As The Verge notes, the choice to make AI Greenscreen simple and surreal is a matter of corporate safety since TikTok has over a billion users. A photorealistic AI product could lead to someone producing objectionable, offensive and legally actionable content.
However limited the tool may be compared to established AI art projects, TikTok’s adoption of AI Greenscreen marks a significant step forward for text-to-art from something that’s still a tech novelty to more mainstream usage. In addition to notable projects like DALL-E 2 or the related app Craiyon (formerly DALL-E mini), there are numerous similar projects in the works, such as Bitcoin podcaster and Tokenly founder Adam B. Levine’s Pixelmind. Still in beta, it is described as “A generative art experiment” and produces notably interesting and precisely-rendered art that easily could have come from a human hand.
There’s also Playform.ai, which offers AI-generated art as a tool for human artists, and Hotpot.ai, which provides a host of tools, including an AI artmaker.
The U.S. Copyright Office has already had to address the question of whether an artificial intelligence application can copyright an image it creates, and the answer was that “human authorship is a prerequisite to copyright protection.”
Still, visual artists are growing more concerned that artificial intelligence will drive them out of work. If TikTok adoption truly kickstarts text-to-image AI art into broader usage, paying for the computing power necessary to create it will be just one of a host of new problems confronting the emerging industry.