Fisker Reveals Its New Electric Sports Car: Project Ronin

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Fisker Reveals Its New Electric Sports Car: Project Ronin
Fisker Inc.

Electric automaker Fisker has revealed that it’s developing its third vehicle—an electric sports car codenamed Project Ronin.


The Manhattan Beach-based company said Thursday that it will reveal the sports car’s final design in August 2023, with plans to commence production in the second half of 2024. Fisker has yet to deliver either of its other two models; its first, the Fisker Ocean electric SUV, is expected to start production this November, while its second, the five-seat Fisker PEAR, began taking reservations in February.

In the case of the new sports car, Fisker is aiming “to achieve the world's longest range for a production EV, combined with extremely high levels of performance,” company founder and CEO Henrik Fisker said in a statement. “Project Ronin will be a showcase for our internal engineering, powertrain, and software capabilities.”

The sports car’s codename is a reference to the Robert De Niro-starring 1998 action flick “Ronin,” which is packed with memorable car chase scenes. Fisker’s sports car will look to rival competitors like Tesla’s Roadster, which boasts a 620-mile range on a full charge, and Lucid’s Air, which promises a 520-mile range. The company did not disclose the pricing for the Project Ronin car..

In its first-quarter earnings report this week, the automaker said that reservations for the Fisker Ocean have exceeded 45,000, a 50% jump from the more than 30,000 reservations disclosed in its previous earnings report in February. Fisker appeared to take a cue from Irvine-based competitor Rivian—which backtracked on price increases earlier this year after a customer backlash—in noting that it “does not expect to raise prices because of inflationary or commodity-cost pressures through 2023.” Fisker added, however, that it “cannot guarantee pricing will remain static” as Ocean reservations continue to grow or for cars produced from 2024 onward.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

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The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

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From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

​GrayMatter robotics working
Andria Moore courtesy of GrayMatter

GrayMatter Robotics, a startup based in Gardena (and definitely not a “Breaking Bad” reference, the founders assure us) is looking to disrupt the industrial finishing and sanding industry by programming robotic arms with artificial intelligence software to automate this labor.

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