Cherie, an App to Build Community Around Beauty, Donates $60k to L.A. Beauty Businesses Hit By COVID
Kelly Chen founded Cherie in August 2019 to bring a sense of community to a beauty industry that can sometimes feel alienating. A former general manager at Musical.ly (now TikTok), Chen launched her app out of Culver City as a platform to promote "honest discussions" about beauty, wherein people "define beauty on their own terms" and can find "trusted information about beauty products."
Cherie's app serves as a forum for 'honest' discussions about beauty and beauty products
Cherie set aside $110k to donate to the LA beauty community