Venture Capitalists Flock to LA for the Deals—and the Beach

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Sunset in LA
Photo by Cedric Letsch on Unsplash

Venture capital firm Andreessen Horowitz grabbed headlines this month by firmly planting its flag in Los Angeles. The VC—also known as a16z—opened an office in Santa Monica and helped organize L.A. Tech Week, a seven-day series of events that also served as the firm’s coming out party here.

But a16z is not the only VC firm expanding its presence in L.A., even if it’s been more public about it. Sony Ventures, the investment arm of the Japanese entertainment giant, held an informal office opening in Culver City this month to kick off L.A. Tech Week. Other firms and funds, such as Bling Capital, Anthemis and Expa, have quietly added employees based in the area or seen team members move here for personal reasons.


The result is more venture capitalists on the ground in Los Angeles, a growing tech hub now home to a handful of big name startups and tech giants, from SpaceX to Snap. The region’s tech and startup scene is one reason VCs have flocked here, experts in the industry told dot.LA. The influx can also be attributed to the rise of remote work and Silicon Valley’s weakening grip on the tech sector—a decentralization that has benefited places like Miami and Austin, too.

“Many funds—I’m finding more and more each day—have someone who just moved here full time,” said Kristin Kent, a principal at Expa, the startup studio and venture fund launched by Uber co-founder Garrett Camp.

Kristin Kent, principal at Expa.

Kristin Kent, principal at Expa.

Photo courtesy of Kristin Kent

Kent moved to L.A. from San Francisco about a year ago. She expects some colleagues to join soon. One of the firm’s partners, for example, just had an offer on a house accepted and plans to move to the region by year’s end. Expa, which was founded in the Bay Area and raised a $200 million fund in April, is looking at L.A. more often when making investments, Kent said.

“L.A. is exciting because it has, historically, felt more like media and entertainment only, but it’s becoming way more than that now, which is exciting for a lot of venture funds,” Kent said. “We are seeing tons of other companies start to come from L.A. We're starting to see some good talent develop in the area.”

Andreessen Horowitz, a Silicon Valley power broker, announced in July that it would move its headquarters “to the cloud” and become a mostly virtual firm. As a result, the company opened offices in New York, Miami and at 1305 2nd Street in downtown Santa Monica. Though the firm declined to comment for this story, general partner Andrew Chen recently explained on his blog why he personally moved to L.A.—specifically Venice. “It’s walkable, hip, artsy and has pockets of amazing beauty,” he wrote of the beachside neighborhood.

“Since arriving in L.A., I’ve been working with the startup/VC community to help boost the already vibrant tech ecosystem here. We’re committed to have a major presence here,” Chen wrote, noting the firm already has “several dozen employees” in the area. He said he’s now overseeing a16z’s new gaming fund and has maintained “several rotating dinner series for games industry founders and executives.”

One of the biggest names in gaming, Sony, has also dedicated more resources to L.A. Sony Ventures, which manages the emerging tech-focused Sony Innovation Fund, opened an office in April on the company’s Culver City studio lot. After traveling back and forth from the Bay Area to L.A. since 2016, Sony Ventures grew its team here in 2021 and now has three people, said Joseph Tou, the U.S. managing director for Sony Ventures. That headcount is likely to grow as Sony Ventures seeks to further immerse itself in L.A.’s tech scene, particularly in the entertainment space where the region—and Sony—are leaders.

“I just have a firm belief that when it comes to investing, you have to be part of the fabric of those things,” Tou said. “I've been flying to L.A. for 10 years, but I think living here and being in the Southern California ecosystem, it's way different than if you're coming and visiting. So therefore, an office.”

VCs, in some ways, are following the wave of tech talent that moved to Southern California during the pandemic. That included many founders and executives who’ve flown south from the Bay Area, said Kyle Lui, a general partner at Bling Capital who recently moved here himself. L.A. is seen as a sensible place to relocate, not only for quality of life and L.A.’s growing tech scene, but as a way to remain close to the industry’s power center in Silicon Valley if needed.

“There are a lot of second- and third-time founders who started their first company in the Bay because you had to, and now you don't,” Lui said. “They've decided they want to live where they want to live, and so L.A. has been a great destination.”

Vinay Singh, managing director at Anthemis Group, moved to Santa Monica just three weeks ago from New York. His firm, founded in London, has increasingly focused on deals in Southern California, he said. Moving to L.A. gives his firm a presence in L.A. without opening a physical office—while allowing him and his family to live by the beach.

Singh sees similarities between the early days of New York’s tech ecosystem and L.A., from big name startups like Snap going public to an influx of VCs to funds launching in the area.

Vinay Singh, Managing Director at Anthemis Group

Vinay Singh, Managing Director at Anthemis Group

Photo courtesy of Vinay Singh

“That is kind of what I saw starting to happen seven, eight years ago in New York, and it's repeating itself here,” Singh said. “That's exciting because I think it's kind of a harbinger of what is possible in L.A.”

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LA Venture: Emilio Diez Barroso On Why Everyone Isn’t Cut Out To Be A Founder

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
LA Venture: Emilio Diez Barroso On Why Everyone Isn’t Cut Out To Be A Founder
Photo: provided by LAV

On this episode of the LA Venture podcast, Bold Capital Partner Emilio Diez Barroso talks about his entrepreneurial journey, what led him to become an investor and shares the qualities he looks for when investing in companies.

Bold Capital is a Series A fund that primarily focuses its investments in deep tech and biotech companies. But, like other funds, they make excuses to invest in other companies every now and then.

“We're always interested in things that have the potential to truly transform how things are done and uplift humanity,” he said.

In his experience with investing in early stage startups, Diez Barroso said “humility and vulnerability are assets and qualities in the journey, and you don’t feel like you have to have it all together with your investors.”

Which is why he looks for people who have “this capacity to take full responsibility for how they show up and they have a vision and they have the willingness to go and execute it.”

In addition to his work at Bold Capital, Diez Barroso also runs two family offices which provide him with a surplus of knowledge in the investment space.

“I wear two very different hats,” he said, “and I invest very differently when I'm investing for myself, when I'm investing for my family, and when I'm investing for LP’s.”

But before becoming an investor, Diez Barroso got his entrepreneurial start when he arrived in Los Angeles. He admits that he failed plenty of times because unlike in Mexico, where Diez Barroso grew up, he didn’t have the same access to the contacts or resources of his family business.

“I would say yes to every opportunity that came my way,” he said, “I had started or partnered with someone and co-founded and most of them I had no idea what I was doing, so most of them really failed and a few got lucky enough to succeed.”

After learning how these startups worked and investing his own capital into several companies, he soon realized he was a much better investor than an operator.

“I think we're not all cut out for the journey,” he said, “and I don't think we should all be cut out for that journey. I think that it takes a very different character to start something from scratch.”

Throughout his own journey, Diez Barroso acknowledged that he struggled with his own identity and need to feel like the smartest person in the room. Once he better understood his own motivations, Diez Barroso was able to see that he was chasing the next reward, the next carrot.

“It's fun to close the deal and it's fun to grow the business,” Diez Barroso said. “But what I hadn't been in contact with is how much of my fuel was derived from trying to outrun the idea of not feeling good enough.”

Of course, he’s not alone. “I see a lot of entrepreneurs, activists all across fields and I can tell the difference when they're running from this fuel that is sort of very quick burning because there is an anxiety that oftentimes makes us narrow minded,” Diez Barroso said. “We are so attached to what we think should happen that we leave very little space for the possibilities.”

dot.LA Reporter Decerry Donato contributed to this post.

Click the link above to hear the full episode, and subscribe to LA Venture on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.

This podcast is produced by L.A. Venture. The views and opinions expressed in the show are those of the speakers and do not necessarily reflect those of dot.LA or its newsroom.

Xos Receives Multi-Million Dollar Order for Armored EVs

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

Xos Receives Multi-Million Dollar Order for Armored EVs
Xos/Loomis
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