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XScopely Acquires PierPlay as Video Game Market Surges Amid COVID-19 Lockdown
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

Scopely, the Culver City-based mobile games unicorn, announced Tuesday that it has acquired the game development studio PierPlay, also based in Culver City. Terms of the deal were not disclosed.
The deal culminates a close partnership that began in 2016 when Scopely turned to PierPlay to help develop a Scrabble game to compete with with Zynga's popular Words with Friends, an off-brand word game that Hasbro has been trying to shut down since it launched in 2009.
Scrabble GO launched in 150 countries last month, becoming the biggest word game launch ever, though it still trails Word with Friends on Apple's app store.
"Our goal is always to have the best team in the world build a game, where it's internal or external," Tim O'Brien, Scopely's chief revenue officer, told dot.LA. "We knew these guys were a great team. We were always planning on acquiring the studio."
O'Brien says the deal was underway long before the coronavirus, but a pandemic that has everyone stuck at home and only able to connect with friends virtually is ideal for the addictive Scrabble GO and Scopely's larger portfolio, which has seen revenue increase 10% since before the virus.
"The timing couldn't have been better for us to launch," said O'Brien. "People are downloading more games and playing games longer. For a game like Scrabble GO that's highly social and highly competitive, it's the perfect game right now for people to play."
One concern is that Scopely makes a substantial amount of money from advertising, which is threatened as struggling companies reduce their marketing spend. But O'Brien says rates have already recovered after a brief dip last month.
Before the pandemic sent workers home, many of PierPlay's 25 employees were already working at Scopely's headquarters on a new game that has yet to be announced. PierPlay co-founder and Chief Executive Lorenzo Nuvoletta will continue to manage the game studio.
"The success we've seen with Scrabble GO has been amazing and we look forward to tackling more exciting projects in the development slate," Nuvoletta said in a statement. Scopely says more than 2.5 million people are playing Scrabble GO daily, with the average session lasting over 100 minutes per day.
- Scopely Acquires PierPlay, Maker of Scrabble Go - dot.LA ›
- Scopely Raises $340 Million Series E - dot.LA ›
- Scopely Invests In a New Gaming Studio - dot.LA ›
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
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Genies Wants To Help Creators Build ‘Avatar Ecosystems’
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”
The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.
Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.
Similar programs are common in the startup world and in the creator economy. For example, social media companies can use accelerator programs not only to support rising stars but to lure those creators—and their audiences—to the company’s platforms. Genies believes avatars will be a crucial part of the internet’s future and is similarly using its program to encourage creators to launch brands using Genies’ platform.
“I think us being able to work hands on with this next era—this next generation of designers and entrepreneurs—not only gets us a chance to understand how people want to use our platform and tools, but also allows us to nurture those types of creators that are going to exist and continue to build within our ecosystem,” said Allison Sturges, Genies’ head of strategic partnerships.
DIY Collective’s initial cohort will include roughly 15 people, Sturges said. They will spend three weeks at the Genies headquarters, participating in workshops and hearing from CEOs, fashion designers, tattoo artists and speakers from other industries, she added. Genies will provide creatives with funding to build brands and audiences, though Sturges declined to share how much. By the end of the program, participants will be able to sell digital goods through the company’s NFT marketplace, The Warehouse. There, people can buy, sell and trade avatar creations, such as wearable items.
Genies will accept applications for the debut program until Aug. 1. It will kick off on Aug. 8, and previous experience in digital fashion and 3D art development is not required.
Sturges said that the program will teach people “about the tools and capabilities that they will have” through Genies’ platform, as well as “how to think about building their own avatar ecosystem brands and even their own audience.”
Image courtesy of Genies
Founded in 2017, Genies established itself by making avatars for celebrities from Rihanna to Russell Westbrook, who have used the online lookalikes for social media and sponsorship opportunities. The 150-person company, which has raised at least $250 million to date, has secured partnerships with Universal Music Group and Warner Music Group to make avatars for each music label’s entire roster of artists. Former Disney boss Bob Iger joined the company’s board in March.
The company wants to extend avatars to everyone else. Avatars—digital figures that represent an individual—may be the way people interact with each other in the 3D virtual worlds of the metaverse, the much-hyped iteration of the internet where users may one day work, shop and socialize. A company spokesperson previously told dot.LA that Genies has been beta testing avatar creator tools with invite-only users and gives creators “full ownership and commercialization rights” over their creations collecting a 5% transaction fee each time an avatar NFT is sold.
“It's an opportunity for people to build their most expressive and authentic self within this digital era,” Sturges said of avatars.
The company’s call for creators could be a sign that Genies is close to rolling out the Warehouse and its tools publicly. Asked what these avatar tools might look like, the startup went somewhat quiet again.
Allison Sturges said, “I think that's probably something that I'll hold off on sharing. We will be rolling some of this out soon.”
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Here's What To Expect At LA Tech Week
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.
The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.
From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.
DoorDash’s Founding Story: Stanley Tang, a cofounder and chief product officer of delivery giant DoorDash, speaks with Pear VC's founding managing partner, Pejman Nozad. They'll discuss how to grow a tech company from seed stage all the way to an initial public offering. Aug. 19 at 10 a.m. to 12 p.m. in Santa Monica.
The Founders Guide to LA: A presentation from dot.LA cofounder and executive chairman Spencer Rascoff, who co-founded Zillow and served as the real estate marketplace firm’s CEO. Aug. 16 from 6 p.m. to 9 p.m. in Brentwood.
Time To Build: Los Angeles: Venture capital firm Andreessen Horowitz (a16z) hosts a discussion on how L.A. can maintain its momentum as one of the fastest-growing tech hubs in the U.S. Featured speakers include a16z general partners Connie Chan and Andrew Chen, as well as Grant Lafontaine, the cofounder and CEO of shopping marketplace Whatnot. Aug. 19 from 2 p.m. to 8 p.m. in Santa Monica.
How to Build Successful Startups in Difficult Industries: Leaders from Southern California’s healthcare and aerospace startups gather for panels and networking opportunities. Hosted by TechStars, the event includes speakers from the U.S. Space Force, NASA Jet Propulsion Lab, Applied VR and University of California Irvine. Aug. 15 from 1 p.m. to 5 p.m. in Culver City.
LA Tech Week Demo Day: Early stage startups from the L.A. area pitch a panel of judges including a16z’s Andrew Chen and Nikita Bier, who co-founded the Facebook-acquired social media app tbh. Inside a room of 100 tech leaders in a Beverly Hills mansion, the pitch contest is run by demo day events platform Stonks and live-in accelerator Launch House. Aug. 17 from 12:30 p.m. to 3 p.m. in Beverly Hills.
Registration information and a full list of LA Tech Week events can be found here.
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Revival of Climate Legislation Upends Electric Vehicle Pricing
David Shultz is a freelance writer who lives in Santa Barbara, California. His writing has appeared in The Atlantic, Outside and Nautilus, among other publications.
Like a zombie from the grave, the husk of President Biden’s Build Back Better legislation is on the table again thanks to an abrupt about face from Senator Joe Manchin (D-WV).
The bill, which is now being called the Inflation Reduction Act, has yet to be codified into law and still has to clear several political hurdles, but getting Manchin was by far the biggest.
If the act passes, it would include numerous changes to the electric vehicle buying rebate system, which will impact which EVs and which buyers are eligible for the cashback. There’s a lot to unpack here (the full draft of the bill can be read here[PDF]), but here are the biggest takeaways:
1.The total amount available for rebate remains $7,500, but now it comes in the form of cash back at the time of purchase instead of a tax return.
2.Rebates will only be available to people below a certain income threshold. The rebates will not be available to individuals who make more than $150,000/yr or to households making more than $300,000/yr.
3.The rebates only apply to vehicles below a certain price threshold. Cars priced above $55,000 will not qualify. Neither will trucks, vans, and SUVs over $80,000.
4.The rebate will only apply to vehicles that are primarily assembled in North America. Primarily is the key word here, and things quickly get complicated. Different percentage thresholds will apply for different mineral and battery components. To start, at least 40% of the minerals used in the vehicle and 50% of the battery components must come from North America, but these percentages increase every year. If the vehicle passes either the battery threshold test or the mineral threshold test, but not both, buyers may still be eligible for half of the total rebate ($3,750).
5.Manufacturer caps eliminated. Under the previous system manufacturers could only offer rebates on their first 200,000 EV sales. Only Tesla, Toyota, and GM have reached the cap so far, but Ford and Nissan are also getting close.
6.The act introduces a used vehicle credit, which offers buyers a tax credit equal to 30% of the purchase cost of a used EV up to $4,000, and only applies to used vehicles that are sold for less than $25,000 and more than two years old. (There are a handful of limitations here. Outlined on pages 388-391.)
7.The new credit system would not take effect until January 1, 2023. If you buy an EV before the bill is signed, you’re eligible for the current rebate system even if the vehicle isn’t delivered until 2023. Any existing contracts under the current system will remain valid.
Yes, but what does it all mean?
“I think they’re mostly steps in the right direction, at least with the EV subsidies part,” said John Helveston, a researcher at George Washington University, who studies electric vehicle pricing incentives.
Overall, the proposed legislation takes quite a few strides toward making EVs more affordable and easier to sell. The introduction of the used vehicle credit, especially, may expand the EV market to a much wider swath of the middle class.
“The used [car] market is more than twice as big,” says Helveston. “If there’s 17 million new cars, there's like 40 million used cars sold every year. And the only way you're going to get EVs in the hands of people who aren't super rich is through that used market.”
Restricting the used vehicle credit to sales under $25,000 is a strange choice. It makes sense that legislators don’t want this being used as a loophole for luxury car sales, but a 2-year-old Tesla Model 3 would easily sell above $25,000. A limit of $40,000 or $50,000, might have a broader impact as used EVs will soon hover around that price point
Removing the 200,000 manufacturer cap is also huge, as it swaps a carrot for a stick. Now the best best-selling EVs are again eligible for the rebates, instead of being punished for their success.
It's also easy to see that there are a bunch of provisions aimed at making sure the money goes to people who actually need it. Capping the price of eligible vehicles and setting buyer income limits means that rebates won’t go to ultra-luxury cars being purchased by people who hardly need the help. Transitioning the rebate from a tax return to cashback at the time of purchase may also be a boon to the middle class, as I’ve written about previously here. “If you're cutting out the high-end buyerr, based on income or the high price of the car, that's fine,” Helveston told dot.LA. “Those people will probably buy it anyway for other reasons, because they like it.”
The last big theme in the reworked legislation planis the emphasis on North American assembly. Setting thresholds that increase over time prioritizes manufacturers who have plants on this continent, while acting as a deterrent for foreign model purchases.
This is probably the biggest variable in terms of creating winners and losers on the manufacturing side, and it’s hard to say at this point if this will accelerate North American EV development, or dissuading all but the very wealthy from importing foreign cars. Either way it’s clearly aimed at protecting and growing American business. Notably, almost every major foreign manufacturer already has plants somewhere in North America, so this may be as protectionist as it initially appears.
Who are the winners?
Tesla, GM, and Chevy.
Lifting the manufacturer cap means that Tesla and GM are big winners here. Not all of their cars will qualify, but many will.
The base model Ford F-150 Lightning should also qualify. Chevy is a winner because the 2023 Bolt starts at $27,200 MSRP, meaning the car drops below the 20k threshold after rebate. That’s pretty good. The upcoming Chevy Blazer, Equinox, and Silverado will also all meet the manufacturing requirements, at least.
Who are the losers?
Volkswagen, Polestar, Kia, and Hyundai. Cars from these manufacturers won’t qualify unless/until they move assembly to North America. Volkswagen and Hyundai are planning to open US assembly plants, but they may not come online for months or even years, which would put the companies at a disadvantage in the short term. Kia and Hyundai do have U.S. manufacturing plants, but they’re not currently configured to produce EVs.
What’s up with the SoCal companies?
Rivian should be largely unaffected. Both the base model R1S and R1T sneak in below the $80k cap, and both models are assembled in North America. Higher spec versions of the vehicles will exceed the threshold, though. The company was also nowhere near the 200,000 vehicle cap.
Mullen Automotive has yet to make a car, but its first offering, the DragonFly, will exceed the price caps substantially. For the future though, the company says it’s pleased with the language of the legislation. “[O]ur Mullen FIVE EV Crossover will most definitely qualify. This will be 100% built in the U.S. at our Tunica MS plant or another US plant that might be coming up for us,” says Jason Putnam, VP of Marketing at Mullen. “[O]ur EV Cargo VAN might also qualify. We are also in a good spot right now on the battery requirements for US material percentage.”
Faraday Future also does not yet have a car available for purchase, but its first proposed models, the FF91, will likely cost well north of $100,000, meaning the rebates won’t apply despite the company building their vehicles in Hanford, CA. It’s also unclear where their batteries are being sourced from and what their mineral supply chain looks like.
What to watch
First and foremost, the legislation hasn’t passed yet, so keep checking in here for the latest details. It will also be interesting to see if manufacturers raise their prices significantly if the bill passes. And what recourse–if any–will consumers have against such a hike? Will the price caps put pressure on manufacturers to hit the $54,999 and $79,999 mark?
David Shultz is a freelance writer who lives in Santa Barbara, California. His writing has appeared in The Atlantic, Outside and Nautilus, among other publications.