Scopely Acquires PierPlay as Video Game Market Surges Amid COVID-19 Lockdown

Scopely, the Culver City-based mobile games unicorn, announced Tuesday that it has acquired the game development studio PierPlay, also based in Culver City. Terms of the deal were not disclosed.

The deal culminates a close partnership that began in 2016 when Scopely turned to PierPlay to help develop a Scrabble game to compete with with Zynga's popular Words with Friends, an off-brand word game that Hasbro has been trying to shut down since it launched in 2009.


Scrabble GO launched in 150 countries last month, becoming the biggest word game launch ever, though it still trails Word with Friends on Apple's app store.

"Our goal is always to have the best team in the world build a game, where it's internal or external," Tim O'Brien, Scopely's chief revenue officer, told dot.LA. "We knew these guys were a great team. We were always planning on acquiring the studio."

O'Brien says the deal was underway long before the coronavirus, but a pandemic that has everyone stuck at home and only able to connect with friends virtually is ideal for the addictive Scrabble GO and Scopely's larger portfolio, which has seen revenue increase 10% since before the virus.

"The timing couldn't have been better for us to launch," said O'Brien. "People are downloading more games and playing games longer. For a game like Scrabble GO that's highly social and highly competitive, it's the perfect game right now for people to play."

One concern is that Scopely makes a substantial amount of money from advertising, which is threatened as struggling companies reduce their marketing spend. But O'Brien says rates have already recovered after a brief dip last month.

Before the pandemic sent workers home, many of PierPlay's 25 employees were already working at Scopely's headquarters on a new game that has yet to be announced. PierPlay co-founder and Chief Executive Lorenzo Nuvoletta will continue to manage the game studio.

"The success we've seen with Scrabble GO has been amazing and we look forward to tackling more exciting projects in the development slate," Nuvoletta said in a statement. Scopely says more than 2.5 million people are playing Scrabble GO daily, with the average session lasting over 100 minutes per day.

Scopely is currently valued at $1.9 billion, according to Pitchbook data, and has 800 employees. Last month, it raised an additional $200 million in Series D funding, doubling the total round to $400M.

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Amazon is once again postponing Prime Day, the company's annual sales event, due to the coronavirus. Amazon informed sellers of the delay this week, according to reports from Business Insider and CNBC.

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Lots happened in the L.A. tech and startup community this week. dot.LA chief host and correspondent Kelly O'Grady takes you through the key stories:

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Weekly Recap: L.A. Bets on Biotech, Newsology Takes On Silicon Valley and the Secrets to Remote Work www.youtube.com


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The survey received 2,586 responses from June 25 through June 30 and asked three key questions: 1) Do you send money to your family; 2) As a percentage, how much of your annual salary do you send to your family?; 3) If you send money to your family, do you still have enough money for yourself?

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