trust

trust

Courtesy of Trust

Adtech startup Trust, which provides emerging brands with digital advertising data insights, has raised $5 million in new equity funding from investors including Sapphire Sport and former Venmo executive Michael Vaughan.

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While working as a marketing executive at Snapchat, James Borow saw small businesses had a harder time competing with larger companies when it came to advertising.

He and a group of Snap employees had the idea to start Trust, a company aiming to make the advertising process friendlier for smaller ecommerce companies and direct-to-consumer brands.

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