A then-tech executive at Oracle in 2015, Steven Wolfe Pereira was a new father and wanted to do some more meaningful work. So with his wife, who had run Twitter's multicultural market strategy, and their two good friends, they began pitching an idea of a bilingual children's book series to publishers.

"I was aghast at the responses I was getting," he said. "They were like, 'Latinos really don't read'. It was really insulting."

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