Trendy Wellness Brand Moon Juice Is Raising $7 Million As It Targets Middle America

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

Trendy Wellness Brand Moon Juice Is Raising $7 Million As It Targets Middle America

Moon Juice—the Los Angeles wellness brand known for its juices, skin care products and adaptogenic Sex Dust—is in the process of raising $7 million in new funding.


The Culver City-based company recently secured $5.1 million in fresh capital and intends to raise another $1.9 million, according to an SEC filing.

A representative for Moon Juice identified the filing as a previously reported funding round. In October, Moon Juice teased an “under $10 million” raise to aid the brand’s expansion and marketing efforts targeting the “interior of the U.S.,” the Wall Street Journal wrote at the time.

Founded by CEO Amanda Chantal Bacon in 2011, Moon Juice has evolved from a Venice juice spot into a trendy supplements purveyor stocked on shelves in Sephora beauty stores. In an Insider profile of Bacon last week, former staffers criticized the founder—who has become a prominent lifestyle guru—for her management style.

Though loosely defined, adaptogenic supplements are herbs, botanicals and mushrooms that are believed to relieve stress, boost focus and improve your mood. While ingredients such as ashwagandha and ginseng have roots in traditional medicine, some experts say the broader adaptogenic industry lacks evidence to support its claims.

Update, Jan. 17: This story has been updated to include comment from a Moon Juice representative.

Subscribe to our newsletter to catch every headline.

Relativity Space Launches World’s First 3D-Printed Rocket, But Falls Short of Orbit

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Relativity Space Launches World’s First 3D-Printed Rocket, But Falls Short of Orbit
Photo: Relativity Space

The largest 3D-printed object to ever fly had liftoff yesterday as Long Beach-based Relativity Space launched its Terran 1 rocket from Cape Canaveral Space Force Station.

Terran 1 lifted off from Cape Canaveral at around 7 p.m. PST March 22. It was Relativity’s third attempt at sending Terran 1 to the cosmos and the nighttime launch was quite a sight to behold. The clarity of the night sky was perfect to see the blue jets of flame cascading out of Terran 1’s nine Aeon 1 engines, all 3D-printed, as the rocket took off.

Read moreShow less
https://twitter.com/samsonamore
samsonamore@dot.la

What Is ‘Embodied Audio?’ And Can It Help Professional Sports Teams Fill Their Stadiums?

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

What Is ‘Embodied Audio?’ And Can It Help Professional Sports Teams Fill Their Stadiums?
Photo: Edge Sound Research

In 2020, the Minnesota Twins experimented with a new technology that brought fans the ability to physically feel the sounds they were hearing in the stadium in the back of their seats as part of a new immersive way to experience baseball.

The tech was made by Riverside-based startup Edge Sound Research, which built a mobile lounge – basically, a small seating section equipped with its technology and on wheels to travel around the stadium – for Twins fans to experience what it calls “embodied audio” around Target field. It was a bid on the Twins’ part to keep fans more engaged during the game, and Edge Sound Research CEO Valtteri Salomaki said the Twins were impressed.

Read moreShow less
https://twitter.com/samsonamore
samsonamore@dot.la

B Capital’s Howard Morgan On The Key To Early Stage Investing

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

B Capital’s Howard Morgan On The Key To Early Stage Investing
Provided by LAV

On this episode of the LA Venture podcast, B Capital Group General Partner and Chair Howard Morgan discusses his thoughts on early stage investing and the importance of company ownership.


Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending