Trendy Wellness Brand Moon Juice Is Raising $7 Million As It Targets Middle America

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

Trendy Wellness Brand Moon Juice Is Raising $7 Million As It Targets Middle America

Moon Juice—the Los Angeles wellness brand known for its juices, skin care products and adaptogenic Sex Dust—is in the process of raising $7 million in new funding.


The Culver City-based company recently secured $5.1 million in fresh capital and intends to raise another $1.9 million, according to an SEC filing.

A representative for Moon Juice identified the filing as a previously reported funding round. In October, Moon Juice teased an “under $10 million” raise to aid the brand’s expansion and marketing efforts targeting the “interior of the U.S.,” the Wall Street Journal wrote at the time.

Founded by CEO Amanda Chantal Bacon in 2011, Moon Juice has evolved from a Venice juice spot into a trendy supplements purveyor stocked on shelves in Sephora beauty stores. In an Insider profile of Bacon last week, former staffers criticized the founder—who has become a prominent lifestyle guru—for her management style.

Though loosely defined, adaptogenic supplements are herbs, botanicals and mushrooms that are believed to relieve stress, boost focus and improve your mood. While ingredients such as ashwagandha and ginseng have roots in traditional medicine, some experts say the broader adaptogenic industry lacks evidence to support its claims.

Update, Jan. 17: This story has been updated to include comment from a Moon Juice representative.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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The Los Angeles Kings Embraced the Metaverse, and the NHL Is Ready to Follow

Steve Huff
Steve Huff is an Editor and Reporter at dot.LA. Steve was previously managing editor for The Metaverse Post and before that deputy digital editor for Maxim magazine. He has written for Inside Hook, Observer and New York Mag. Steve is the author of two official tie-ins books for AMC’s hit “Breaking Bad” prequel, “Better Call Saul.” He’s also a classically-trained tenor and has performed with opera companies and orchestras all over the Eastern U.S. He lives in the greater Boston metro area with his wife, educator Dr. Dana Huff.
An screenshot from Tetavi's metaverse
Courtesy of Youtube

Fans attending the Stanley Cup playoff at Crypto.com Arena in May 2022 might have noticed that the Los Angeles Kings went the extra mile with in-arena videos. Vibrant, 3D images of players plus Kings mascot Bailey the Lion flashed across the massive screens, impressive products of the team’s collaboration with Israeli “deep tech” startup, Tetavi. However, the excitement of the games might have obscured the significance of those videos—they marked the first time an NHL team used volumetric technology to record player footage.

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