Trendy Wellness Brand Moon Juice Is Raising $7 Million As It Targets Middle America

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

Trendy Wellness Brand Moon Juice Is Raising $7 Million As It Targets Middle America
Photo by Kalos Skincare on Unsplash

Moon Juice—the Los Angeles wellness brand known for its juices, skin care products and adaptogenic Sex Dust—is in the process of raising $7 million in new funding.


The Culver City-based company recently secured $5.1 million in fresh capital and intends to raise another $1.9 million, according to an SEC filing.

A representative for Moon Juice identified the filing as a previously reported funding round. In October, Moon Juice teased an “under $10 million” raise to aid the brand’s expansion and marketing efforts targeting the “interior of the U.S.,” the Wall Street Journal wrote at the time.

Founded by CEO Amanda Chantal Bacon in 2011, Moon Juice has evolved from a Venice juice spot into a trendy supplements purveyor stocked on shelves in Sephora beauty stores. In an Insider profile of Bacon last week, former staffers criticized the founder—who has become a prominent lifestyle guru—for her management style.

Though loosely defined, adaptogenic supplements are herbs, botanicals and mushrooms that are believed to relieve stress, boost focus and improve your mood. While ingredients such as ashwagandha and ginseng have roots in traditional medicine, some experts say the broader adaptogenic industry lacks evidence to support its claims.

Update, Jan. 17: This story has been updated to include comment from a Moon Juice representative.

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Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage
Courtesy of Greater Good Health

The pandemic highlighted what’s been a growing trend for years: Medical students are prioritizing high-paying specialty fields over primary care, leading to a shortage of primary care doctors who take care of a patient’s day-to-day health concerns. These physicians are a cornerstone of preventative health care, which when addressed can lower health care costs for patients, insurers and the government. But there’s a massive shortage of doctors all over the country, and the pipeline for primary care physicians is even weaker.

One local startup is offering a possible answer to this supply squeeze: nurse practitioners.

On Wednesday, Manhattan Beach-based Greater Good Health unveiled $10 million in new funding led by LRVHealth, adding to $3 million in seed funding raised by the startup last year. The company employs nurse practitioners and pairs them with doctor’s offices and medical clinics; this allows nurse practitioners to take on patients who would otherwise have to wait weeks, or even months, to see a doctor.

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Plus Capital Partner Amanda Groves on Celebrity Equity Investments

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
PLUS Capital​’s Amanda Groves.
Courtesy of Amanda Groves.

On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.

As a partner at PLUS, Groves works with over 70 artists and athletes, helping to guide their investment strategies. PLUS advises their talent roster to combine their financial capital with their social capital and focus on five investment areas: the future of work, future of education, health and wellness, the conscious consumer and sustainability.

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